Full-Time

Principal Product Manager

Signals, Measurement, Incrementality

Posted on 1/15/2025

Snap

Snap

5,001-10,000 employees

Social media platform with augmented reality features

Compensation Overview

$208k - $366k/yr

+ Equity (RSUs)

Senior, Expert

Company Historically Provides H1B Sponsorship

Palo Alto, CA, USA + 3 more

More locations: Seattle, WA, USA | San Francisco, CA, USA | Los Angeles, CA, USA

Expected to work in an office 4+ days per week.

Category
Product Management
Product
Required Skills
Product Management
SQL
Tableau
Looker
Data Analysis
Requirements
  • Ability to lead and inspire cross functional product management teams
  • Ability to collaborate and drive alignment across organizations from C-Levels through to engineers, designers, other product teams, and cross-functional teams
  • Skilled in effective mentorship to direct or indirect reports and cross functional team members
  • Ability to initiate and drive emerging projects from strategy to completion
  • Ability to communicate results clearly and effectively across a matrix organization
  • Deep understanding of technical and privacy implications of complex ad tech integrations
  • Deep understanding of ads measurement methodologies and associated technologies (e.g. lift testing, ghost ads, MMM, MTA, MMP, DCR, Clean room etc.)
  • Deep understanding of statistics and probabilistic modeling
  • Knowledge of the global ads measurement ecosystem as well as incrementality
  • Proven experience of building relevant products in the space
  • Exceptional interpersonal skills
  • Ability to collaborate with engineers, designers, product managers, data scientists, and other cross-functional teams
  • Proficiency in data analysis tools and techniques and data visualization platforms, such as SQL, Tableau, Data Studio, Looker
Responsibilities
  • Lead the development and scaling of innovative, high-quality products that power Snap’s advertising platform, with measurable impact in areas such as Ads Quality, Signals and Measurement, Brand & Sponsored AR, Retail Ads (DxA/DPA), or SMB Growth.
  • Craft and execute a comprehensive product strategy and roadmap that aligns with Snap’s revenue goals, leveraging deep customer insights, market opportunities, and data-driven decision-making.
  • Own the end-to-end product lifecycle, from identifying advertiser needs and gathering requirements to designing solutions, running experiments, and driving iterative improvements that deliver advertiser ROI.
  • Act as a strategic leader, aligning cross-functional teams, including Product Marketing, Marketing Science, and Solutions Engineering, to achieve critical business objectives and scale Snap’s advertising ecosystem.
  • Solve complex, high-impact challenges by making informed tradeoffs and delivering innovative solutions that address advertiser needs and support Snap’s broader revenue objectives.
  • Inspire and mentor product managers and cross-functional teams, fostering a culture of collaboration, innovation, and resiliency while building organizational capacity.
  • Collaborate closely with senior leaders and executives to align on priorities, communicate progress effectively, and ensure business goals are met.
  • Champion solutions that continuously enhance the effectiveness, efficiency, and scalability of Snap’s advertising platform through rigorous testing, analysis, and optimization.
Desired Qualifications
  • Advanced degree (MS+) in a quantitative field such as mathematics, statistics, engineering, or finance
  • Advanced quantitative or business degree
  • Hands on experience across the entire product lifecycle including: defining product needs, prioritization, pre/post-launch execution

Snap Inc. focuses on enhancing communication and self-expression through technology, primarily in the social media and augmented reality markets. Its main product, Snapchat, is a multimedia messaging app that allows users to send photos and videos that disappear after being viewed, along with features like Stories and Discover for sharing content. Snap also offers Spectacles, smart glasses that capture video and photos from the user's perspective, integrating with Snapchat. Unlike competitors such as Facebook and Instagram, Snap targets a younger audience and generates revenue mainly through advertising within the app, including Snap Ads and Sponsored Lenses. The company's goal is to empower users to express themselves and connect with others in a fun and engaging way.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Santa Monica, California

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Snap's AR campaign for MS awareness opens new health-related partnership opportunities.
  • Snap's focus on Gen Z shopping behaviors aligns with evolving retail trends.
  • Snap's strategic debt restructuring indicates a positive financial outlook for future investments.

What critics are saying

  • Competitors' AI-powered smart glasses could overshadow Snap's Spectacles.
  • Financial pressure from debt restructuring may limit Snap's investment capabilities.
  • Failure to adapt to Gen Z's evolving shopping habits could impact Snap's relevance.

What makes Snap unique

  • Snapchat's ephemeral messaging sets it apart from traditional social media platforms.
  • Snap's Spectacles offer unique first-person perspective content creation capabilities.
  • Snap's AR technology enhances user engagement through interactive and immersive experiences.

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Benefits

Paid maternity, paternity, and family caregiver leave

Adoption, surrogacy, infertility, and fertility preservation benefits

Backup child care coverage, caregiver assistance, and digital maternity care support

Short-term disability, long-term disability, life insurance, and AD&D insurance

Comprehensive medical coverage

Dental coverage, including orthodontia benefits

Vision coverage, including LASIK benefits

Gym perks and discounts

Team fitness classes, hikes, and races

Sports leagues

Cooking and nutritional workshops

Generous time off and leave programs

Emotional and mental health support programs and apps

Social gatherings, team outings, and volunteering programs

401(k) plan

Compensation packages that let you share in Snap’s long-term success!

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

2%
CNBC
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