Full-Time

Turf and CCE Equipment Salesperson

Posted on 9/18/2025

Truland Equipment

Truland Equipment

51-200 employees

Dealership selling and servicing agricultural equipment

No salary listed

Kokomo, IN, USA

In Person

Category
Retail (1)
Required Skills
Sales
Excel/Numbers/Sheets
Requirements
  • 1+ years of retail sales experience.
  • High School Diploma or equivalent work experience required, associate degree preferred.
  • Knowledge of agricultural and turf equipment and farming or operational practices preferred.
  • Ability to use standard desktop load applications such as Microsoft Office and internet functions as well as dealer business systems.
  • Willingness and ability to work flexible and extended hours and weekends.
  • Self-starter.
  • High attention to detail.
  • Excellent verbal and written communication skill set.
  • Exceptional customer service skills with the ability to articulate through a phone call or email.
  • Good organizational skills and the ability to multitask.
  • Strong listening and interpersonal skills.
  • Proven sales skills with ability to read customer and close the sale quickly.
  • Ability to negotiate a sales deal when an offer is being made.
  • Saturday work hours will be required in this role, including extended hours during peak selling seasons.
  • Valid driver’s license required.
  • Driving record that meets Employer’s insurance company requirements.
Responsibilities
  • Maintain current product knowledge on features and benefits of all equipment potentially saleable by the dealership.
  • Greet customers as they visit the location and answer any of their questions related to turf/CCE equipment.
  • Monitor competitive activity/products based on customer feedback and timely communicates to management, accordingly.
  • Understand and follow a defined sales process.
  • Be able to demonstrate the operational capabilities of equipment.
  • Assist with the preparation and execution of customer events.
  • Maintain current knowledge of financing options to assist customers with securing the purchase of new or used equipment.
  • Attends applicable sales training events/seminars.
  • Understand and maintain knowledge for evaluating used equipment (trade-ins), follow the TRULAND used equipment process.
  • During peak seasons, may be required to assist in product support functions.
  • Field internet inquires and respond in a timely, professional manner.
  • Answer and follow up on advertising calls and general sales calls.
  • Track customer interaction on Excel spreadsheet or CRM database.
  • Assist with inter-store transfers and requests.

Truland Equipment is a John Deere dealership with locations in Indiana and Ohio that sells and services new and used agricultural and turf equipment, including mowers, tractors, combines, planters, tillage tools, and skid steers. Customers can purchase equipment, parts, and rely on a service department for maintenance and repairs. The company also draws on experience in grain storage and handling to support agricultural operations beyond equipment sales. Its goal is to help farming and residential customers keep their equipment running by providing accessible products, a broad parts network, and reliable service.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Van Wert, Ohio

Founded

2005

Simplify Jobs

Simplify's Take

What believers are saying

  • John Deere Tech Program sponsors degrees for service talent acquisition.
  • 18 locations across Indiana and Ohio strengthen regional market coverage.
  • Diversified revenue from equipment sales, parts, service, and rentals.

What critics are saying

  • John Deere's online sales compress dealer margins on mowers since 2023.
  • CNH undercuts used combines by 8-12% at Case IH dealerships since Q4 2025.
  • Heartland Ag acquires Midwest Deere dealers, targeting Truland in 12-24 months.

What makes Truland Equipment unique

  • Rebranded from Kenn-Feld Group and TTG Equipment, unifying 18 locations.
  • Offers Ready-to-Mow at-home mower service at Woodburn, IN.
  • Provides rentals at Angola, IN, alongside Honda and STIHL brands.

Help us improve and share your feedback! Did you find this helpful?

Your Connections

People at Truland Equipment who can refer or advise you

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Life Insurance

INACTIVE