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Fairview Health Services

Nonprofit health system delivering comprehensive care

Vice President Sales and Marketing - Pharmacy Benefits, PBM

Business Development & PartnershipsUpdated on Nov 10
Full-timeNo salary listed

About the Job

Requirements

  • A bachelor's degree in any field or equivalent experience is required.
  • At least 10 years of healthcare commercial leadership experience is required.
  • At least 5 years of experience in a PBM, health plan, or specialty pharmacy commercial role is required.
  • Prior experience as VP Sales, SVP Sales, VP Sales & Marketing, Chief Growth Officer, or Head of Sales at a mid-sized PBM, transparent PBM, health plan, or healthcare benefits organization is required.
  • A demonstrated record of growing a regional or mid-sized PBM book, including selling to health systems, TPAs, brokers, consultants, self-insured employers, and government plans, is required.
  • Proven leadership of a unified sales-and-marketing organization at a scale appropriate to a roughly 150,000-covered-life book is required.
  • Executive-level communication and market-facing presence are required.
  • A strong network in PBM markets, including TPAs, brokers, consultants, employers, health systems, school districts, or unions, is required.

Responsibilities

  • Own the qualified-opportunity pipeline across health systems, TPA/broker, direct-employer, Medicaid MCO carve-out, and health-plan carve-out segments.
  • Lead, integrate, and scale the Brand and CAA Marketing function, unifying brand-building, lead generation, and content operations under a single commercial vision.
  • Own Conference Strategy 2026 and beyond, driving brand presence and pipeline generation from priority industry events.
  • Build and activate the Top 10 TPA/broker firm engagement plan and establish executive-level relationships with TPAs, brokers, and consultants.
  • Partner with Underwriting, Pricing, Finance, Product, Operations, and Legal on RFP and proposal positioning, content quality, win-rate accountability, pricing and deal economics, contract governance, and sales-to-operations handoffs.
  • Represent ClearScript in the market and engage senior decision-makers at health systems, TPAs, brokers, and consultants.
  • Design and manage the sales incentive plan and sales and marketing team structures; build and scale a dedicated TPA/Broker/Consultant leader role scoped for 2027.
  • Coach, develop, and lead a unified commercial organization of 8–10 direct and indirect reports, fostering a growth-oriented, transparent, mission-driven culture aligned with company values.
  • Own sales forecasting, pipeline governance, and growth performance reporting.
  • Complete a listening tour with internal leadership and the top 10 TPAs, brokers, and consultants during the first 90 days.
  • Deliver a commercial operating diagnostic covering sales, marketing, brand, conferences, and RFPs during the first 90 days.
  • Validate and refine the Year 1 commercial plan with the President and Executive Team during the first 90 days.
  • Activate the top 10 TPA/broker firm engagement plan during the first 180 days.
  • Align the brand and marketing plan to pipeline generation and attribution during the first 180 days.
  • Review the sales incentive plan with the President and HR Compensation during the first 180 days.
  • Finalize and resource the 2027 conference strategy during the first 180 days.
  • Build a qualified pipeline across health system, TPA, and employer segments, with strong conversion by the end of Year 1.
  • Deliver marketing-qualified opportunities against the 12-month plan.
  • Carry forward and expand pipeline commitments into 2027.

About the Company

Fairview Health Services

Nonprofit health system delivering comprehensive care

Fairview Health Services is a nonprofit health system in Minnesota offering a wide range of medical services through a network that includes community and academic hospitals, clinics, senior living, home health, rehabilitation, counseling, pharmacies, and benefit management. It operates through the M Health Fairview partnership with the University of Minnesota, linking care with research and training. Patients access care via a unified system across hospitals, clinics, home care, hospice, transportation, and employer solutions. Its goal is to expand access to high-quality, compassionate care by delivering comprehensive services across the care continuum, anchored in community needs.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Minneapolis, MN
Founded
1906

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