Full-Time
Posted on 3/6/2025
Demand-side platform for programmatic ads
$55.9k - $102.5k/yr
Los Angeles, CA, USA
In Person
What The Trade Desk does: It provides a demand-side platform (DSP) that lets advertisers buy digital ad space across multiple channels (display, social, mobile, video, and connected TV) in an automated, real-time way. How its product works: Advertisers use the Trade Desk platform to plan, bid on, and optimize ad campaigns using real-time bidding (RTB) data and analytics. The system offers transparency in measurement and reporting, showing exactly how campaigns perform so clients can adjust spend and targeting. Revenue model and differentiation: The Trade Desk earns fees based on the ad spend managed through its platform and adds services like data analytics and consulting. It differentiates itself through advanced technology, data capabilities, cross-channel reach, and a emphasis on transparent reporting. Company goal: Help advertisers make smarter, data-driven decisions to improve campaign outcomes and maximize the value of their ad spend in a global digital advertising market.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Ventura, California
Founded
2009
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Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Wellness Program
401(k) Retirement Plan
401(k) Company Match
Paid Sick Leave
Paid Vacation
Paid Holidays
Parental Leave
Tuition Reimbursement
Employee Stock Purchase Plan
The Trade Desk, Pacvue, and Skai unlock unified activation and measurement across 250+ commerce media partners. April 28, 2026 By eliminating silos across channels, the integration enables advertisers to better connect, measure, and optimize full-funnel campaigns NEW YORK - (BUSINESS WIRE) - The Trade Desk, a leading global advertising technology company, today announced a new integration with Pacvue and Skai that allows mutual clients to use Pacvue and Skai services to streamline enterprise activation of programmatic advertising campaigns alongside retail media investments. The integration enables brands and agencies to manage, automate, and optimize campaigns executed on The Trade Desk within Pacvue's and Skai's enterprise commerce media platforms, helping marketers coordinate campaign workflows, reporting, and performance insights across channels while breaking down operational silos across teams and platforms. As advertisers increasingly adopt full-funnel strategies that span awareness through conversion, managing programmatic and retail media investments across fragmented platforms has become more complex. The integration with the services offered by Pacvue and Skai addresses that challenge by bringing together upper-funnel programmatic channels, such as connected TV (CTV) and digital audio, with lower-funnel commerce media investments, including retail media and search, in a centralized environment. This enables advertisers to better understand and drive true incrementality across the customer journey, rather than relying solely on last-click attribution. "Advertisers today are looking for more seamless ways to connect their media investments and drive measurable outcomes across the entire customer journey," said Matthew Fantazier, VP of Data Partnerships at The Trade Desk. "Our integrations with Pacvue and Skai make it easier for brands to coordinate and activate upper-funnel channels like CTV and digital audio with lower-funnel retail media and search - helping them drive more meaningful business outcomes beyond last-click attribution." Through the integrations with Pacvue and Skai services, advertisers can execute campaigns on The Trade Desk alongside their broader commerce media strategies within Pacvue and Skai, unlocking a more coordinated and efficient approach to full-funnel marketing. "Brands are under increasing pressure to deliver accountable performance across every channel," said Melissa Burdick, President and Co-founder of Pacvue. "As programmatic and commerce media converge, they need a unified way to plan, execute, and measure across the full funnel. Our integration with The Trade Desk enables advertisers to move beyond siloed optimization and drive more coordinated, incremental growth across the customer journey." "Marketers need a holistic view of their media investments to drive growth," said Jeff Cohen, Chief Business Development Officer at Skai. "As the industry shifts to a more agent-driven model, our integration with The Trade Desk helps brands connect upper- and lower-funnel strategies while bringing data into a consistent structure that supports real-time analysis and action across the entire funnel." With the services offered by Pacvue and Skai, brands and agencies can: * Centralize campaign execution by managing programmatic campaigns from The Trade Desk alongside retail media investments within a single platform * Access cross-channel reporting to evaluate performance across awareness, engagement, and conversion in one platform * Optimize budget allocation and pacing with improved visibility across media investments * Apply automation and governance at scale using rule-based controls and workflow tools within Pacvue and Skai * Increase operational efficiency by reducing fragmentation across platforms, teams, and retail media investments As the retail media landscape continues to expand and converge with programmatic advertising, marketers are placing greater emphasis on unified measurement, operational consistency, and scalable activation. The Trade Desk's integrations with the services offered by Pacvue and Skai reflect a shared commitment to helping brands navigate this complexity, better connect upper- and lower-funnel strategies, and work towards maximizing the incremental impact of their media investments. The integration with Pacvue and Skai services are expected to be available to mutual clients in the third quarter of 2026. About The Trade Desk The Trade Desk(TM) is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow The Trade Desk on Facebook, X, and LinkedIn. This content release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to expectations concerning matters that (a) are not historical facts, (b) predict or forecast future events or results, or (c) embody assumptions that may prove to have been inaccurate, including statements relating to industry and market trends and the Company's growth. When words such as "believe," "expect," "anticipate," "will," "outlook" or similar expressions are used, the Company is making forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give readers any assurance that such expectations will prove correct. These forward-looking statements involve risks, uncertainties and assumptions, which makes it difficult to evaluate the demands and expectations of clients and the ability to attract and retain clients, and the potential that business plans or partnerships may not materialize as anticipated. The actual results may differ materially from those anticipated in the forward-looking statements as a result of numerous factors, many of which are beyond the control of the Company. These are disclosed in the Company's reports filed from time to time with the Securities and Exchange Commission, including its most recent Form 10-K and any subsequent filings on Forms 10-Q or 8-K, available at www.sec.gov. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this content release. The Company does not intend to update any forward-looking statement contained in this content release to reflect events or circumstances arising after the date hereof. Contacts. Media Farshad Hash Communications The Trade Desk [email protected]
Wells Fargo has maintained its "Equal Weight" rating on The Trade Desk whilst lowering its price target from $25 to $24. The investment firm reduced its Q2 through Q4 forecasts following a fee issue affecting Publicis ad spending, with other agencies evaluating similar concerns. The adjustment comes despite 48% of covering analysts holding bullish ratings on the stock, with a consensus price target of $30 implying over 35% upside. Wells Fargo noted that March ad budget cuts related to Iran geopolitical concerns appear limited to categories with direct supply chain exposure. The Trade Desk, a cloud-based programmatic advertising platform founded in 2009, recently appointed Drew Vollero to its board of directors to support international growth and shareholder value.
Meow Wolf selects new CEO following year-long search. Posted: Apr 7, 2026 / 12:55 PM MDT Updated: Apr 7, 2026 / 12:55 PM MDT SANTA FE, N.M. (KRQE) - Immersive entertainment company Meow Wolf announced on Tuesday that it has selected its new CEO. Matthew Henick, who has worked in various technology and creative media roles, will officially debut in the top position on April 27. "The first time I walked through a Meow Wolf exhibition, I felt wonder and connection - to the art, to the strangers around me, and the artists who create these miracle places," said Henick in a news release. "My job is to make sure millions more people get to feel that, whether they walk through our portals or encounter Meow Wolf in entirely new ways." Story continues below Henick, a Los Angeles resident, joins Meow Wolf from The Trade Desk, where he served as senior vice president of Consumer Products, overseeing the development of Ventura TV OS and OpenPass, the company's bold push to reshape how the world watches and navigates streaming content. Prior to that, he was CEO of Deep Voodoo, the creative AI and visual effects studio founded by South Park creators Trey Parker and Matt Stone. He's also worked at Epic Games, Meta/Facebook and BuzzFeed Studio. "Matthew brings a remarkable combination of media, technology, and immersive experience leadership at exactly the right moment for Meow Wolf," said Christopher Sobecki, chair of the company's board. "With the company expanding both its geographic footprint as well as its new media presence beyond the four-walls, the board is confident he is the right leader to build on Meow Wolf's artistic foundation while guiding its growth in a rapidly-evolving entertainment landscape." Henick's addition to Meow Wolf's leadership comes as the company is preparing to open its Los Angeles exhibition late this year and a New York City exhibition slated for late 2027. The company has several locations across the country including its original location in Santa Fe, New Mexico as well as installations Denver, Las Vegas, Houston and Grapevine, Texas. Meow Wolf began its CEO search in May 2025. Rebecca Campbell, a member of Meow Wolf's Board of Directors, stepped in as interim CEO and will continue to serve on the board.
EXCLUSIVE: three top executives including Ian Colley are leaving The Trade Desk. The departures come after the resignation of board member lise buyer. 18 hours ago Smarter media decisions begin with stronger marketing fundamentals. Enroll in The ADWEEK MiniMBA in Marketing before April 7 and start building your strategic edge. Register today! Three key executives at The Trade Desk are exiting the company. On Tuesday, chief marketer and executive vice president Ian Colley announced he is leaving the publicly traded demand-side platform (DSP) after seven years. Colley is being replaced by Anna Sayre, who has worked on marketing at the company for roughly the same amount of time. "I'm stepping down from TTD after more than 7 years, in order to pursue an exciting new opportunity that I'll be able to talk about in a couple of weeks," Colley told ADWEEK. "NowThis Media Group has done some incredible marketing work at TTD in recent years, positioning the company as the industry's leading independent DSP, and in championing the power and value of the open internet. Kendra Barnett is Adweek's senior tech reporter. Recommended videos
Omnichannel ad platforms: the future beyond DSPs. Apr 6 2026 The market for omnichannel demand-side platforms (DSPs) reached its limit. Pioneers like The Trade Desk and its erstwhile rivals, including the likes of Xandr, Turn, MediaMath, TubeMogul, and Rocket Fuel, grew by accelerating cross-channel media planning, buying, and optimization. Now, DSPs' core capabilities are very mature and highly automatable. Vendors focused primarily on improving DSPs' functionalities have limited pricing power and differentiation. Market dynamics punctuate this inflection point. Microsoft shuttering its DSP, tepid growth among midsize DSPs, and the lack of unicorn startups in the DSP market signal its diminishment. Advertisers need broader ad platforms. Advertisers require a roster of platforms to help them orchestrate paid media across channels, formats, and devices. But their requirements now transcend minimizing paid media's time-to-value. They also need to deepen their moat of customer understanding, resolve various identities, rigorously test agentic AI, map and sequence ads across online and offline channels, develop more compelling creative, and clearly perceive paid media's incrementality. These demands exceed what DSPs alone were designed to deliver. Now, advertisers need omnichannel ad platforms (OAPs) that incorporate DSP functionalities as well as capabilities to help them effectively deal with paid media's operational, analytical, and creative complexities. OAPs have four main advantages: * They span closed and open ecosystems. Data deprecation continues dimming signals across the open web, privileging platforms with proprietary, full-funnel inventory. Strong intent signals gleaned from walled gardens' authenticated audiences make walled gardens' OAPs critical to advertisers' media plans. But OAPs that own inventory are liable to bias decisioning towards their owned and operated properties. Advertisers should balance walled gardens' signal strength with the relatively impartial decisioning delivered by OAPs free from first-party supply, necessitating multi-platform plans. * They converge media and creative. At best, OAPs are sources of truth that provide various personas a common vocabulary to explain ads' performance and decide what to test next, minimizing arbitrary decision-making. OAPs can bridge gaps between media and creative subject matter experts so that media and messaging are mutually supportive. After all, creative quality is the strongest determinant of advertising's performance. Vendors with robust native creative automation, testing, and intelligence capabilities are well-positioned to lead the OAP market as performance marketers become creative scientists. * They afford AI-integrated workflow and analytical efficiencies. OAPs mixing malleable agentic AI with effective predictive and generative AI have strategic advantages. Together, the three types of AI help advertisers accelerate media and creative decision-making, improve campaign health, and lift traders' productivity as well as media's performance. But faster advertising shouldn't come at the expense of transparency and control, which induces advertisers to accumulate tech debt while trying to decipher black boxes. Leading OAPs empower advertisers to apprehend and harness AI to deliver increasingly relevant customer experiences. * They mature the fastest growing channels. Emerging and resurging channels like out-of-home, commerce media, audio advertising, and in-game advertising benefit from flowing through omnichannel ad platforms. OAPs help buyers and sellers of those media scale demand and make data-driven buying and optimization decisions. But it's insufficient to port a programmatic infrastructure built for open web display to various other channels. Ad platforms must flex to fill new channels' particular needs rather than forcing tomorrow's media into yesterday's paradigms. Introducing the forrester wave(tm): omnichannel advertising platforms, Q1 2026. Check out its first Wave on OAPs to compare the most significant vendors and select the right providers for your needs. Schedule a guidance session to learn more about the OAP market's dynamics and notable vendors. Stay tuned for upcoming research on commerce media, a channel every OAP prioritizes. See nikhil lai at: CX Forum West June 29-30, 2026, San Francisco 3 common B2B marketing budget mistakes & how to fix them. In early 2024, OpenAI CEO Sam Altman predicted there would be a "one-person billion-dollar company, which would've been unimaginable without AI, and now it will happen." Several media outlets recently concluded that the prediction came true (albeit with two employees). But the story looks less promising upon deeper inspection. Retain Healthy Skepticism When Faced With [...]