NetApp

Optimizes cloud infrastructure costs on AWS

Senior Cloud Marketing Manager

Marketing Generalist & ManagementUpdated on Nov 14

Full-time

About the Job

Requirements

Deep knowledge of cloud business models, direct and indirect sales motions, and hyperscaler go-to-market dynamics.
Strategic marketing expertise and strong business acumen.
Ability to influence across a diverse, global organization at multiple levels.
Strong relationship management and expectation-setting abilities.
Ability to measure, test, iterate, and optimize marketing performance.
Ability to manage complex partner ecosystems, including first-party and third-party partners, global systems integrators, independent software vendors, and marketplaces.
Ability to operate autonomously while managing cross-functional stakeholders.

Responsibilities

Jointly own the hyperscaler marketing strategy, investment mix, and annual and quarterly plans with partner marketing teams.
Align marketing activities to joint business plans for first-party and third-party services.
Determine budget allocation and investment prioritization across demand generation, partner-led initiatives, and ecosystem activities.
Develop marketing partnerships to create new co-marketing opportunities.
Serve as the primary marketing point of contact for go-to-market leadership, alliance leaders, sales operations, sales specialists, customer solution architects, and customer success management leaders.
Represent NetApp Marketing in executive, senior executive, and operating-level Cloud business reviews.
Provide strategic guidance and support to NetApp corporate, field, and partner marketing teams.
Manage ongoing communications and operating cadences with cross-functional stakeholders.
Eventually lead the hyperscaler marketing team, including the Cloud Marketing Strategist, Cloud Campaign Operations Manager, Cloud Alliance Marketing Manager, and future marketing roles.
Own team priorities, deliverables, success metrics, hiring recommendations, and professional development.
Manage Cloud Marketing team operations, including meeting cadences, internal communications, and stakeholder alignment.
Report marketing contributions to hyperscaler revenue, pipeline, partner engagement, and program performance using NetApp Tier 1 key performance indicators.
Support the Director of Hyperscaler Marketing with executive briefings and performance dashboards.
Ensure partner programs meet contractual requirements and deliver measurable return on investment.
Coordinate end-to-end marketing activities with hyperscaler partner marketing, partnership development, product groups, marketing centers of excellence, sales, alliance, field marketing, operations, and finance teams.
Execute co-marketing programs, optimize campaign performance, track key performance indicators, report impact, and influence stakeholders to advance hyperscaler strategy.
Deliver annual and quarterly marketing plans, budget and investment plans, key performance indicator dashboards and executive reports, seller and partner engagement plans, program performance and return-on-investment reports, marketing calendars, stakeholder communications, and cross-functional alignment frameworks.
Drive growth of NetApp's hyperscaler first-party and third-party cloud services, accelerate pipeline and customer opportunity creation, strengthen strategic Cloud partnerships, increase Cloud seller and partner engagement, and improve marketing return on investment through measurable, data-driven programs.

Job Summary

The Senior Manager, Cloud Marketing (SMCM) is the global marketing business owner for NetApp’s premier partnerships with the hyperscalers. This role manages marketing’s full contribution to the growth of NetApp’s first‑party and third‑party services.

The SMCM owns the marketing strategy and investment mix in partnership with marketing stakeholders at the hyperscalers, and serves as the primary point of contact for business stakeholders inside and outside NetApp. The SMCM ensures that marketing contributes to pipeline, revenue, and engagement targets as defined by NetApp’s Tier 1 hyperscaler KPIs.

This is a hybrid role requiring three days a week in the office to either San Jose, CA or Seattle, WA.

Key Responsibilities

Strategy & Planning

Jointly own the hyperscaler marketing strategy, investment mix, and annual/quarterly plan with our partner’s marketing team.
Align all marketing activities to the joint business plan with the hyperscalers for first‑party and third‑party services.
Determine budget allocation and investment prioritization across demand generation, partner‑led initiatives, and ecosystem activities.
Marketing partnership development to open up new co-marketing opportunities with the partners.

Stakeholder & Relationship Leadership

Serve as the primary marketing point of contact for GTM leadership, alliance leaders, sales ops, sales specialists, CSAs, and CSM managers.
Represent NetApp Marketing in all executive, senior executive, and operating‑level Cloud business reviews.
Provide strategic guidance and support to NetApp corporate, field, and partner marketing teams.
Manage ongoing communications and maintain regular operating cadences with cross‑functional stakeholders.

Team Leadership & Management

Eventually, lead the hyperscaler marketing team (Cloud Marketing Strategist, Cloud Campaign Operations Manager, Cloud Alliance Marketing Manager, and future marketing roles.
Own team priorities, deliverables, success metrics, hiring recommendations, and professional development.
Manage Cloud Marketing team operations, including meeting cadences, internal communications, and stakeholder alignment.

Program Governance & Executive Reporting

Report on marketing’s contribution to hyperscaler revenue, pipeline, partner engagement, and program performance using NetApp’s Tier 1 KPIs.
Support the Director of Hyperscaler Marketing with executive briefings and performance dashboards.
Ensure all partner programs meet contractual requirements and deliver measurable ROI.

Cross‑Functional Collaboration

Work closely with:

Hyperscaler Partner Marketing, Partnership Development, and Product Group
Marketing centers of excellence (digital, events, paid media, content, MRA)
NetApp sales, alliance, and field marketing teams
Operations and finance teams for budget, tracking, and compliance

And collaborate to:

Execute co-marketing programs
Optimize campaign performance
Track KPIs and report impact
Influence internal and external stakeholders to advance hyperscaler strategy

Key Performance Indicators

NetApp KPIs

Marketing-sourced and influenced pipeline/revenue across 1P and 3P services
MQL & SQL creation and opportunity progression
Amount of MDF received from the partners
Engagement contribution from marketing investments (MDF + NetApp budget)
Hyperscaler seller engagement and activation
Program execution quality (on time, on budget, fully tracked)
Marketing contribution to revenue across Cloud services

Deliverables

Annual and quarterly marketing plan
Budget and investment plan
KPI dashboards and executive reporting
Seller and partner engagement plans
Program performance and ROI reporting
Marketing calendar and stakeholder communications
Cross-functional alignment frameworks (Cloud sales, CSA/CSM, product teams)

Skills & Competencies

Deep knowledge of cloud business models, direct + indirect sales motions, and hyperscaler GTM dynamics
Strategic marketing expertise and strong business acumen
Exceptional communication, organization, and collaboration skills
Ability to influence across a diverse, global organization at multiple levels
Strong relationship management and expectation‑setting abilities
Analytical mindset—ability to measure, test, iterate, and optimize
Ability to manage complex partner ecosystems (1P/3P, GSI/ISV, Marketplace)
Bias for action and ability to operate autonomously while managing cross‑functional stakeholders

Who They Work With

Who They Work With

Internal:

Hyperscaler Sales Ops
Hyperscaler Specialists / CSAs / CSM leadership
1P/3P Product Management
Field & Geo Marketing
ACMS, CMS, SEM teammates
CoEs (Digital, Content, Paid, Events)
Finance, Ops

External:

Hyperscaler partner and GTM teams
Marketplace, Partner, and Sales organizations
Vendors/Agencies

How They Work With Stakeholders

Coordinate marketing activities end‑to‑end
Engage CoEs for execution excellence
Communicate progress and insights to all levels of NetApp and partner stakeholders
Influence planning, adoption, and prioritization of Cloud programs across sales, alliances, and product teams
Serve as a steward of budget accountability, ROI tracking, and Tier 1 KPI governance

Business Objectives

Drive growth of NetApp’s Hyperscaler 1P and 3P cloud services
Accelerate pipeline and expand customer opportunity creation
Strengthen our strategic Cloud partnerships
Increase Cloud seller and partner engagement with NetApp solutions
Improve marketing ROI through measurable, data‑driven programs

Compensation:
The target salary range for this position is 170,000 - 200,000 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off, various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

About the Company

NetApp

Optimizes cloud infrastructure costs on AWS

Spot.io, part of NetApp, helps businesses manage cloud costs and infrastructure on AWS. It uses software that analyzes cloud usage and automates management to lower compute expenses, especially through AWS EC2 spot instances, which offer spare capacity at reduced prices. The product provides deep visibility into cloud spending, an AWS cost optimization calculator for estimating potential savings, and a free action plan tailored to each customer. Revenue comes from selling software licenses and consulting services. Target customers include enterprises using containers and orchestration tools like Kubernetes, EKS, ECS, KOPS, Docker Swarm, and OpenShift. The company aims to reduce cloud compute costs for customers while simplifying cloud operations and improving efficiency.

Company size: 51-200
Company stage: Acquired
Total funding: $53.2M
Headquarters: Tel Aviv-Yafo, Israel
Founded: 2015

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