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Publicis Groupe

Runs advertising and digital transformation services

Associate Director - Program Management

Program ManagementConfirmed live in the last 24 hours
Full-timeEl Segundo, CA, USA$110.6k - $151.3k /yrIn-person

About the Job

Requirements

  • Project management experience, including experience in a digital or marketing agency.
  • Experience working with marketing, product, data, and analytics teams, and with leading marketing technology platforms such as Salesforce, Adobe, Braze, and Epsilon.
  • Experience managing medium-sized, complex customer relationship management and digital programs end to end for one or multiple clients.
  • Expertise in email development methodologies and best practices.
  • Experience with a distributed delivery model, leading diverse teams, and collaborating in a multicultural environment on end-to-end engagements.
  • Systems-thinking skills and the ability to identify interconnectivity across multiple streams of work.
  • Experience navigating a large organization and influencing stakeholders through storytelling and data.
  • Leadership, analytical, negotiation, and conflict-resolution skills.

Responsibilities

  • Manage customer relationship management and email marketing initiatives end to end, including gathering requirements, prioritizing across teams, managing timelines, and ensuring on-time, in-scope delivery.
  • Coordinate requirements across teams to establish a clear campaign vision for execution.
  • Lead strategic and creative development, quality assurance, testing, and deployment of email campaigns, including segmentation, targeting, personalization, and journey orchestration to drive engagement and conversion.
  • Conduct A/B and multivariate testing, analyze results, and implement optimization strategies.
  • Monitor campaign performance metrics, including open rates, click-through rates, conversions, and deliverability, and provide actionable insights.
  • Troubleshoot issues, implement solutions, and continuously improve campaign quality and effectiveness.
  • Collaborate with creative, analytics, and technology teams to translate marketing goals into compelling email experiences.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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