Full-Time

Lead Product Marketing Manager

Posted on 7/30/2025

Deputy

Deputy

201-500 employees

Platform for scheduling, timesheets, and compliance

No salary listed

Sydney NSW, Australia

Hybrid

Hybrid role with on-site in Sydney

Category
Product (2)
,
Requirements
  • 8+ years of experience in Product Marketing, with at least 2+ years in a senior IC capacity at a B2B SaaS company
  • Proven success working in late-stage or growth-stage SaaS environments and comfortable with scaling processes, evolving GTM strategies, and cross-functional complexity.
  • Deep understanding of enterprise and mid-market SaaS buyers, including personas across IT, Operations, Finance, and HR.
  • Demonstrated ability to craft and execute GTM strategies for new product launches, feature rollouts, and pricing/packaging changes.
  • Strong experience in positioning, messaging, and storytelling—able to distill complex product capabilities into clear, differentiated value propositions.
  • Led or closely partnered on competitive intelligence, market research, and win/loss analysis to inform product and sales strategies.
  • Experience enabling global sales teams with playbooks, collateral, pitch decks, objection handling, and ROI tools.
  • Comfortable leading cross-functional pods with Product, Sales, RevOps, and Customer Success—a true strategic partner and operator.
  • Excellent written and verbal communication skills; able to influence senior stakeholders and drive alignment.
Responsibilities
  • Own the go-to-market strategy and execution for an assigned product or feature.
  • Contribute to key company initiatives, including two major product lines.
  • Partner with Product Management to define launch plans, readiness checklists, and success metrics
  • Lead the development of product messaging, positioning, and integrated campaign narratives
  • Build and execute launch and marketing plans, aligning channels, timing, and budget to support revenue targets.
  • Craft audience-specific messaging and create assets such as presentations, customer stories, blogs, and videos
  • Collaborate with customer, partner, and demand marketing teams to integrate messaging into acquisition, adoption, and retention programs.
  • Tailor messaging and content to different buyer personas and decision-makers
  • Conduct and support competitive research to drive differentiated positioning.
  • Partner with Product and Brand teams to ensure messaging reflects Deputy’s broader narrative.
  • Serve as the primary link between Product Marketing and Product for your product area.
  • Align with Product Operations, Sales, Customer Success, and Product on timelines, enablement, and launch feedback.
  • Use customer, market, and product insights to influence roadmap priorities.
  • Create and maintain sales enablement materials, including battlecards, pitch decks, and FAQs.
  • Support Sales enablement and onboarding for new product features and value propositions
  • Gather feedback from the field to continually refine messaging and tools.
  • Monitor product adoption and usage metrics post-launch
  • Leverage performance data and field insights to improve GTM execution.
  • Continuously optimize messaging and campaigns based on results and testing.
Desired Qualifications

Deputy offers a workforce management platform that helps businesses create and share staff schedules, control labor costs, and manage timesheets across many countries and industries. It supports demand planning and labor law compliance, with features to capture exact work hours and breaks and ensure compliance with local regulations. The product works as a cloud-based platform (with an open API) that lets users schedule staff, track hours, and adjust staffing based on budget, sales, or foot traffic, reducing scheduling workload and helping keep labor costs in check. Deputy differentiates itself by wide adoption (hundreds of thousands of workplaces, 1.4 million shift workers), a freemium model that lowers entry barriers, and seamless integration with existing systems. Its goal is to simplify workforce management so businesses of all sizes can run efficient staffing, control costs, and stay compliant.

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$143M

Headquarters

Sydney, Australia

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • $24.6M Series C funding on March 19, 2024, boosts AI innovation.
  • $77.3M revenue with $177,800 per employee shows efficiency.
  • Ciaran Hale as CTO accelerates global technology advancements.

What critics are saying

  • Homebase's free tier captures small businesses, eroding freemium users.
  • UKG undercuts pricing by 40% in hospitality, stealing workplaces.
  • California AI transparency mandate by 2027 slashes Deputy AI adoption 25%.

What makes Deputy unique

  • Deputy AI enables agentic workforce orchestration for shift-based businesses.
  • US Payroll integration with Paycor cuts processing time by 50%.
  • Freemium model with open API serves 385,000 workplaces globally.

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Benefits

Health Insurance

401(k) Company Match

Flexible Work Hours

Stock Options

Paid Parental Leave

Private Health and Dental Insurance

Work from Home Stipend

Commuter Benefits

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

3%

2 year growth

4%
PR Newswire
Mar 2nd, 2026
Deputy launches US payroll with Paycor, cutting processing time up to 50% for shift-based businesses

Deputy, a workforce management platform for hourly workers, has launched Deputy Payroll in the US, enabled by Paycor. The integration unifies time tracking, compliance workflows and payroll into a single system for shift-based businesses, reducing payroll processing time by up to 50%. The partnership expands Deputy's US distribution through Paycor's network of small and mid-sized employers. Approved timesheet data now flows directly into Paycor's payroll system, eliminating manual exports and reducing administrative errors. A multi-month pilot across retail, healthcare and food service businesses showed significant time savings. Deputy serves over 385,000 workplaces globally across 100 countries. The payroll solution is now available to Deputy's US customers, strengthening its position as a central hub for workforce planning and pay processing.

World Health Problems
Feb 3rd, 2026
Science News, Articles, And Features

Science News, articles, and features. Global people platform for managing hourly employees, Deputy, has appointed Sejal Patel Daswani as its new Chief People Officer. Cyber-physical techniques protection company Claroty has secured $100 million in strategic growth financing. In the two years since Russia launched its full-scale invasion, Ukraine's home-grown defence tech - especially drones - has kept the country going. Stay tuned as a result of in the subsequent few years these 3D-printed sneakers, which adapt to your feet based on knowledge, could be coming to the market. Klarna's CEO mentioned that decision-makers need to know that this isn't simply "sooner or later" but occurring now. By combining the mathematics of trajectory optimization with the ability of generative AI, Stanford aerospace engineers hope to place autonomous spacecraft within attain. * Concerns about cybersecurity threats, similar to using synthetic intelligence to create deepfake movies, loom large. * Are genetic elements underlying kids's language development linked to later-life outcomes? * Since the SEC proposed a rule two years ago, specialists had stated it was more likely to face litigation nearly immediately. * Klarna's CEO said that decision-makers want to grasp that this isn't simply "in the future" but taking place now. * AI, social media drama, Elon Musk's latest proclamations - it is all mainstream. The city of Baltimore has agreed to pay $275,000 toward the authorized fees of a far-right Catholic media group to settle a lawsuit over the city's unsuccessful try to block a rally in 2021. The Alabama Senate on Thursday started debating scaled-back playing legislation. The proposal would authorize a state lottery and permit a kind of digital gambling machine at dog tracks and a few different websites around the state. Nevada's Republican governor displayed his strongest assist for Donald Trump since the former president was indicted on charges of falsifying business records a yr in the past. Minnesota's prime hashish regulator says the state most likely won't meet its objective of launching full-scale retail marijuana gross sales within the first quarter of 2025. South africa narrowly misses A technical recession. The staff is working to enhance the vitality density of their water batteries, to make them corresponding to the compact lithium-ion batteries found inside pocket-sized gadgets. Magnesium is their preferred materials, lighter than zinc with a larger potential energy density. F magnesium-ion batteries may be commercialized, the technology could exchange cumbersome lead-acid batteries inside a number of years. All of that is just a sample of what's in retailer for Health Niche next 12 months Technology News. Health Niche can anticipate a lot of interesting developments in A.I.-powered, language-processing tech, together with the same trends that have endured prior to now few years, including advances in electric vehicles and the metaverse. Its annual listing of 10 Breakthrough Technologies highlights the technological advances that Health Niche predict may have the biggest impression on the world within the years to come.

Convenience World
Nov 26th, 2025
AI for shift-based businesses

AI for shift-based businesses. Deputy, the global people platform for shift work, has announced an AI solution designed to help organisations operate smarter, faster, and more strategically. Built on nearly two decades of workforce data, Deputy AI is said to go beyond automating routine management tasks, by transforming frontline operations into an agentic intelligence system that continuously learns, anticipates change, and delivers actionable insights and actions to drive performance, profitability, and growth. Instead of simply saving time, Deputy AI enables managers to run smarter operations. Managers can simply ask, "We have a large group booking for 20 people tomorrow night, what schedule changes should I make to increase revenue?" or "Construction will cut weekend traffic - forecast what that will look like for the shop and rework the schedule to save on labour costs" and get an instant, actionable answer. "Deputy AI represents the next evolution of our platform - a shift from smart scheduling to agentic workforce orchestration," said Silvija Martincevic, CEO of Deputy. "In past technology revolutions, from mobile to cloud, shift workers and small businesses were often left behind. We're changing that. By combining nearly two decades of insight from the frontline, with the power of AI, we're building tools that make managing teams simpler, smarter, and more human. The result is smarter decisions, stronger margins, and more sustainable growth for shift-based businesses." Across industries like retail, hospitality and healthcare, shift-based operations face complex variables like fluctuating demand, labour compliance, and staffing volatility that make intelligent workforce management a strategic advantage. Deputy AI addresses these challenges by connecting scheduling, labour forecasting, and real-time performance insights into a single adaptive layer that helps leaders make confident, data-driven decisions across locations and teams. Deputy AI is part of the company's broader AI-powered product suite, which includes, among other tools, AI Labour Force Optimisation and AI Hiring Assistant. Deputy AI is currently in Beta, globally. Managers and business owners can register for early access here.

Forbes Australia
Sep 17th, 2025
Puralink dredges up $2.3m seed round for autonomous pipe robot

Having completed the Startmate accelerator, the brains behind Puralink have closed an oversubscribed seed round led by Peak XV.

iTWire
Jun 18th, 2025
Deputy appoints Ciaran Hale as Chief Technology Officer to 'accelerate global technology and AI innovation' [Featured]

Global people platform for shift-based businesses Deputy has announced the appointment of Ciaran Hale as its new Chief Technology Officer (CTO).

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