Senior Staff Engineer - Product Marketing, Segment Marketing

Job Description

Renesas has a growing presence in India with HC approaching 1000+ and significant presence with active government and university collaboration as well as OSAT footprint (JV with CG India). With the growing importance of India as a market (Growing semiconductor market and government goals / mandates of localization needs) and talent hub, our division’s (India for India) mission is to grow India market. We aspire to create products (SoCs, Software, Power and Analog chips etc) which serve needs for local market. Renesas is a leading electronics supplier globally, and this is a unique opportunity to directly influence the future products which will be offered to our customers in a new, fast growing and large Indian market with specific needs and applications.

Role Objective

Own and drive segment for India for India -level growth strategy by translating market, customer, and application insights into clear value propositions, portfolio priorities, and GTM execution, enabling sustained revenue growth and design-win leadership across targeted segments.

Key Responsibilities

1. Segment Strategy & Market Leadership for India for India segment

• Define segment strategy aligned for India for India segment
• Own TAM / SAM / SOM sizing and growth forecasting for assigned segments

2. Customer & Application Insight Ownership

• Develop deep customer understanding across OEMs, Tier-1s, and startups
• Identify design-in decision drivers: cost, reliability, functional safety, certifications, lifecycle, supply assurance

3. Value Proposition & Positioning

• Define segment-specific value propositions aligned to India market needs
• Enable price–performance and solution-based selling (not part-based selling)

4. Go-To-Market (GTM) Execution

• Drive India GTM plans for the chosen India for India segments
• Work closely with regional sales to define target accounts, focus customers, and design-win strategy
• Enable sales with segment playbooks, battle cards, pitch decks, and training

Key Deliverables / Success Metrics (KPIs)

• Segment revenue growth & design-win funnel (YoY) & Segment BWIN
• Number and quality of strategic design-ins in target applications and help sales to drive the business
• Market share improvement in focus segments and identify competition
• GTM execution effectiveness (launch readiness, sales enablement adoption)
• Customer satisfaction and strategic account engagement quality

Qualifications

Additional Information

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
 
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’     
 
At Renesas, you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.    

Are you ready to own your success and make your mark?  

Join Renesas. Let’s Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.