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Dewynters

Social Media Account Director

Social Media Strategy & ManagementConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listedHybrid

About the Job

Requirements

  • Significant professional experience in social media, including experience operating at a senior account management or equivalent level.
  • Extensive experience of successfully managing senior client relationships and acting as a trusted strategic adviser.
  • Strong commercial awareness, with experience supporting account growth, client retention, resourcing and budget management.
  • Extensive experience of capturing photos and videos for social media, using a mobile phone and, where appropriate, specialist equipment.
  • A keen interest in, or willingness to learn about, theatre and the wider entertainment industry, from new openings and industry news to trending conversation topics.
  • Excellent written and verbal communication skills, including copywriting, with a firm grasp of spelling and grammar.
  • Confidence presenting strategic recommendations, campaign performance and insights to senior stakeholders, with the ability to influence and challenge constructively.
  • Strong understanding of social media analytics and reporting, with the ability to translate data into clear insights, recommendations and actions.
  • Experience using social media management, listening and reporting tools.
  • A keen eye for detail, strong organisational and project management skills, and the ability to manage multiple clients, priorities and deadlines in a fast-paced environment.
  • An active understanding of a wide variety of social media platforms and online communities.
  • Confidence using Microsoft 365 and other relevant collaboration, project management and social media tools.

Responsibilities

  • Lead the development and refinement of insight-led organic social media strategies that translate client objectives into clear channel, content, audience and community plans, supported by measurable key performance indicators.
  • Cultivate and maintain strong, strategic relationships with senior client stakeholders, acting as the primary point of contact, providing insight, addressing escalated issues and aligning on the long-term social media vision.
  • Take ownership of the overall health and development of assigned client accounts, identifying opportunities to deepen relationships, support client retention and grow the agency’s social media offering.
  • Work closely with senior colleagues to ensure social media activity is appropriately scoped, resourced and delivered within agreed budgets and timelines.
  • Provide strategic oversight of campaign execution, ensuring alignment with client brand guidelines, audience targeting and agreed objectives. Regularly assess performance and optimise activity using data and insights.
  • Strategically devise and oversee high-impact content capture opportunities, including photography and video, ensuring alignment with client brand objectives and campaign goals.
  • Line manage, mentor and develop members of the Organic Social Team, setting clear objectives, providing regular feedback and supporting their ongoing development and progression.
  • Provide senior oversight of sensitive community management and reputational issues, advising clients and internal teams on appropriate responses and escalating potential risks where required.
  • Act as a liaison between the Organic Social Team and other departments, including Creative, Account Management and Paid Media, to create cohesive, multi-channel campaigns that enhance client visibility and reach.
  • Create and monitor dashboards for weekly reporting within the agency’s preferred social suite, Brandwatch.
  • Develop and present strategic performance reports and recommendations to clients, demonstrating the team’s impact on brand growth, audience engagement and agreed key performance indicators.
  • Oversee the quality and brand consistency of all social media outputs, ensuring copy, visuals and engagement reflect the client’s tone of voice and brand guidelines.
  • Develop advanced community engagement strategies that deepen audience connection, build loyalty and encourage brand advocacy.
  • Stay ahead of emerging social media trends, platform developments, audience behaviours and industry innovation, translating these into practical recommendations for clients and sharing knowledge across the agency.
  • Contribute to new business opportunities, pitches and proposals, bringing strategic social media expertise and developing compelling recommendations for prospective clients, where required.

Desired Qualifications

  • Experience in theatre, performing arts or entertainment.
  • Experience of Brandwatch.

About the Company

Dewynters

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