Full-Time

Temporary Senior Manager

Ecommerce Site Experience & Optimization

Posted on 4/27/2024

Brooks Running

Brooks Running

1,001-5,000 employees

Creates running shoes and apparel

Consumer Goods

Senior

Seattle, WA, USA

Required Skills
Salesforce
Marketing
Data Analysis
Requirements
  • 10+ years of experience managing an eCommerce site; brand side experience a plus
  • 5+ years of experience managing and leading eCommerce teams
  • 3+ years Adobe Analytics and Salesforce Commerce Cloud experience desired
  • Content Management system experience required; Sitecore experience a plus
  • Understanding of user centered design, UX, and user testing preferred
  • Data oriented. Uses quantitative data, hierarchical understanding, and causal thinking to find answers
  • Excellent verbal and written communication skills
  • Aptitude for organization, flexibility, and producing results
  • Strong customer focus/ability to anticipate and react to runner needs
  • Demonstrated ability to work collaboratively with diverse teams to achieve necessary results
  • Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
  • Demonstration of innovation and initiative
  • Ability to anticipate how a decision made can affect our runners, our partners, our products, or other departments’ operations and/or morale
  • Embraces and lives the Brooks values
Responsibilities
  • Lead efforts to enhance site performance through experimentation and operations functions on Brooksrunning.com
  • Accountable for CRO, A/B Testing, SEO, site publishing, marketplace management, shipping and returns, and overall site performance
  • Lead and manage team to deliver against product, business, and marketing goals for BR.com
  • Leverage data to share eCommerce insights across the organization and provide data-driven business recommendations
  • Work cross-functionally with creative, digital products, digital marketing, and customer experience teams to develop useful, relevant, and engaging content and functionality
  • Lead functional upgrades to the site to improve site experience and conversion rate
  • Identify opportunities for new features and functionality on BrooksRunning.com
  • Lead CRO execution, A/B test strategy, and develop processes for experimentation
  • Define and track KPIs to evaluate testing success and inform project iterations
  • Partner with Merchandising and Digital Content to build dynamic site plans connected to marketing calendar
  • Manage vendors and partners to support daily projects and work streams
  • Develop and optimize frameworks to drive customer value through service, experience, availability, quality, and cost
  • Work closely with product management, UX designers, TPM’s, and Architects to set and prioritize the eCommerce roadmap
  • Manage all eCommerce operations including shipping and returns, payment programs, product feeds, distribution center, and customer service collaboration
  • Lead, coach, and mentor a team that collaborates, communicates, performs at high levels, and challenges the norm

Brooks Running specializes in creating running shoes and apparel with nitrogen-infused midsoles, aiming to make running inclusive and accessible for all. Their main technologies include nitrogen-infused midsoles for lighter-weight shoes and more plush cushioning.

Company Stage

M&A

Total Funding

N/A

Headquarters

Seattle, Washington

Founded

1914

Growth & Insights
Headcount

6 month growth

2%

1 year growth

6%

2 year growth

20%

Benefits

Comprehensive medical and dental coverage

PPO and high deductible health plan options

Life insurance

401(k) with company match

Generous paid time off

10 paid holidays + your birthday

Parental leave