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Full-Time

Director of Product Marketing

Confirmed live in the last 24 hours

Viam

Viam

51-200 employees

Platform for building and managing smart machines

Robotics & Automation
Consumer Software
Data & Analytics

Compensation Overview

$170k - $250kAnnually

+ Equity Grants

Senior, Expert

New York, NY, USA

This role is based in NY.

Category
Product Marketing
Product
Growth & Marketing
Required Skills
Market Research
Communications
Marketing
Requirements
  • Proven experience in product marketing, particularly in early-stage and scaling tech environments.
  • A technical background with the ability to effectively communicate technical concepts to diverse audiences, guiding written and visual communication strategists.
  • Expertise in competitive intelligence and market positioning, with a track record of successful product launches.
  • Exceptional cross-functional collaboration skills, especially with product and engineering teams.
  • Created technical collateral around complex products.
  • Agility in a fast-moving environment, with a clear focus on long-term growth.
  • Influential, clear communication and presentation skills.
Responsibilities
  • Lead, manage, and inspire a growing team of product marketers.
  • Define, drive, and iterate differentiated technical messaging through market research, competitive analysis, and customer insights.
  • Shape data-driven product marketing strategies that align with business goals, fostering market awareness and growth. Activations may include conferences, webinars, campaigns, and/or education.
  • Develop and refine collateral such as technical blogs, demos, case studies, white papers, workshops, and presentations to educate the market, in collaboration with Content & Docs.
  • Lead cross-functional teams to create and execute marketing plans for announcements and new features, in collaboration with Product & Engineering.

Viam offers an open-source platform that simplifies the creation and management of smart machines and IoT devices, including industrial robots and smart home appliances. The platform allows developers to use any programming language and hardware, making it easy to program machines similarly to mobile and web apps. Viam stands out by reducing the complexity of building smart machines, enabling faster innovation and prototyping. The company's goal is to help businesses effectively build, manage, and enhance their smart machines using data-driven insights.

Company Stage

Series B

Total Funding

$87M

Headquarters

Lafayette, Colorado

Founded

2020

Growth & Insights
Headcount

6 month growth

8%

1 year growth

14%

2 year growth

235%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of Carolyn Everson to the board brings extensive experience and strategic insight, potentially accelerating Viam's growth in robotics, AI, and IoT applications.
  • Partnerships with companies like Tennibot and KUKA highlight Viam's capability to integrate and scale innovative solutions across various industries.
  • The recent $45M Series B funding round underscores strong investor confidence and provides the financial resources needed for further development and market expansion.

What critics are saying

  • The competitive landscape in IoT and smart machines is intense, with numerous established players potentially overshadowing Viam's market presence.
  • Reliance on continuous innovation and rapid prototyping may strain resources and lead to potential operational inefficiencies.

What makes Viam unique

  • Viam's open-source platform allows developers to build smart machines using any language, hardware, or existing software, offering unparalleled flexibility compared to proprietary solutions.
  • The platform's ability to abstract hardware and complex services into easily configurable components significantly reduces the friction of building and prototyping smart machines, setting it apart from competitors.
  • Viam's focus on data management and making machines smarter through captured data provides a unique value proposition in the IoT and smart machine market.

Benefits

100% covered medical/dental/vision insurance plans, commuter benefits

Competitive salary & equity packages

Reproductive Health Benefits including Fertility Benefits and Abortion Access Travel Benefits

25 days paid vacation and generous holiday observances

One Medical Membership

Class Pass & Citi Bike memberships

Free lunch everyday that you’re in the office

Paid parental leave