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Gilead Sciences

Makes medicines for HIV, liver disease and cancer

Associate Director, HCP Non-Personal Promotion Marketing - Multiple Teams

Product MarketingConfirmed live in the last 24 hours
Full-timeFoster City, CA, USA

About the Job

Requirements

  • A Bachelor's degree with at least 10 years of relevant experience, or a Master's degree or PhD with at least 8 years of relevant experience.
  • A track record of successful pharmaceutical or biotechnology marketing; launch experience is preferred.
  • Ability to leverage market insights from multiple data sources, including market research, advisory boards, and field force input, to uncover needs and develop opportunities.
  • Experience with marketing strategy, sales, and regulatory policies and practices.
  • Ability to conceive, develop, and implement multidimensional marketing and business plans.
  • Ability to execute multiple or complex initiatives within the marketing mix through cross-functional collaboration.
  • Strong verbal, written, and interpersonal communication skills, and the ability to communicate productively with varied groups and audiences.
  • Understanding of pharmaceutical regulatory requirements and their impact on marketing material development.
  • Ability to work with external agencies, including advertising, public relations, and medical education vendors, to develop programs and materials.
  • Ability to manage budgets, including expense budget planning and tracking.

Responsibilities

  • Contribute to developing the HCP non-personal promotion strategy, launch planning, and omnichannel plan with the HCP promotional team while balancing the broader HIV treatment portfolio’s needs.
  • Develop and execute HCP non-personal promotional initiatives across channels such as websites, email, digital media, search, virtual programs, and other customer engagement platforms.
  • Translate brand strategy, customer insights, and business objectives into channel and content requirements aligned with the overall campaign and HCP promotional strategy.
  • Partner with Global, Digital Strategy & Operations, Marketing Analytics, Market Research, Sales, Medical, Legal, Regulatory, and other stakeholders to execute omnichannel capabilities.
  • Define initiative objectives, key performance indicators, and measurement plans with analytics and agency teams; evaluate performance and recommend optimizations.
  • Use market research, advisory boards, field force input, channel analytics, and industry trends to identify healthcare professional needs and engagement opportunities.
  • Manage agency partners to deliver high-quality work on strategy, on time, and within budget.
  • Guide integration of new technologies and capabilities supporting individualized customer strategy and promotional execution.
  • Gain approval for marketing materials through the internal Promotional Review Committee process and support final production and deployment.
  • Lead or serve as a key member of cross-functional projects, including high-visibility launch-readiness workstreams.
  • Analyze complex brand and customer-engagement opportunities, develop recommendations, and lead associated action planning.
  • Manage assigned non-personal promotion budgets, project timelines, dependencies, and performance against plan.
  • Ensure marketing activities comply with applicable legal, regulatory, and company requirements.
  • Create inclusion by modeling inclusive leadership and embedding the value of diversity in team management.
  • Develop talent by understanding employees’ skills, experience, aspirations, and potential, coaching them on performance and future potential, and ensuring they receive feedback and insight to grow.
  • Empower teams by aligning goals, purpose, and organizational objectives, holding teams accountable, removing barriers, and connecting teams to the broader organization.

Desired Qualifications

  • Pharmaceutical or biotechnology marketing experience, including product marketing, digital marketing, omnichannel engagement, media, or advertising.
  • Experience supporting product launches and working within a portfolio environment.
  • Experience with healthcare professional marketing and customer engagement in a regulated environment.
  • Excellence in project management, including planning, prioritization, execution, analytical assessment, and performance management.
  • Ability to analyze customer insights and market dynamics and connect tactics to customer engagement and business objectives.
  • Ability to coordinate agency partners, key stakeholders, and cross-functional teams.
  • Prior experience in HIV or another specialty market.

About the Company

Gilead Sciences

Makes medicines for HIV, liver disease and cancer

Gilead Sciences is a biopharmaceutical company that discovers, develops and sells medicines for HIV, viral hepatitis and other liver diseases, cancer and inflammatory conditions. Its HIV business covers both treatment, led by the once-daily pill Biktarvy, and prevention, including Descovy and Yeztugo, a lenacapavir injection given twice a year. In cancer, its Kite unit makes CAR T-cell therapies from patients' own immune cells, and Trodelvy is an antibody-drug conjugate for breast cancer. Gilead earns revenue by selling its drugs to wholesalers, specialty pharmacies, hospitals and governments worldwide after regulatory approval. The company was founded in 1987 and is headquartered in Foster City, California.

Company size
10,001+
Company stage
IPO
Headquarters
Foster City, CA
Founded
1987

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