Category & Assortment Strategist
TikTok
Category & Assortment Strategist
TikTok
Short-form video platform with ads
TikTok Shop SEA is redefining shopping by bringing discovery, entertainment, and commerce into one experience. Across Southeast Asia, we work at the intersection of technology, content, business, and operations to build a trusted, engaging e-commerce ecosystem where users, sellers, creators, and partners can connect and grow. As the platform scales across SEA, we take on complex challenges across content, commerce, trust, and the differing needs of each local market, while driving sustainable growth in the ecosystem. You will shape the future of e-commerce in a region with sustained growth and strong long-term potential. The Central Strategy & Project team at TikTok Shop Malaysia works closely with category, creator, marketing, and merchant-facing teams to shape platform growth priorities. The team helps translate market and product insights into clear strategic actions that improve assortment quality, category performance, and overall business outcomes. As part of the Category & Assortment Strategy team, you will help define how TikTok Shop Malaysia grows key categories and strengthens its product supply. You will combine data analysis, industry research, and structured project management to identify strategic opportunities, break them into clear action plans, and partner with multiple teams to improve category and assortment performance. Responsibilities - Develop and drive category and assortment strategies for TikTok Shop Malaysia, covering products with sales, new products, best-selling products, and trend-driven assortment opportunities - Build strategies for vertical categories and tiered product groups based on data analysis, market intelligence, and industry research - Translate high-level business goals into clear actions, ownership, and measurable KPIs for relevant teams - Partner closely with cross-functional stakeholders across industry verticals, creator teams, campaign teams, merchant incubation, and other key functions to improve category performance - Coordinate internal and external communication for strategic projects, ensuring alignment on priorities, timelines, and success metrics - Track project progress, monitor KPI delivery, run post-project reviews, and continuously optimize strategy and execution
Minimum Qualifications: - Minimum of 3 years of professional experience with a solid background in data analytics. - Experience in strategy, analytics, category management, merchandising, commercial planning, or related roles - Strong data sensitivity, analytical thinking, and proficiency in Excel or similar data tools - Ability to turn complex or ambiguous problems into clear strategic direction and action plans - Strong project management and cross-functional collaboration capabilities Preferred Qualifications: - Prior experience in category, assortment, product, merchant, or marketplace strategy within e-commerce - Experience working with creator, campaign, merchant incubation, or industry vertical teams - Experience leading complex cross-department projects and driving post-project reviews - Familiarity with the Southeast Asian e-Commerce landscape, especially the Malaysia merchant ecosystem - Experience presenting key recommendations or project updates to stakeholders
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
Explore more opportunities at TikTok