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Weekday AI

Proactive software engineer recruitment via referrals

Senior Manager - Performance Marketing

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBengaluru, Karnataka, India₹4M - ₹4.5MIn-person

About the Job

Requirements

  • The role requires 8–12 years of performance marketing experience, with significant exposure to BFSI, fintech, lending, insurance, or investment products.
  • The candidate must have a proven track record managing large-scale paid media budgets across Google, Meta, and programmatic platforms.
  • The candidate must have hands-on experience with app-based performance marketing and mobile measurement partners (AppsFlyer, Branch, Firebase) for high-scale consumer apps.
  • The candidate must have experience running both acquisition and lifecycle marketing programs, including cross-sell and retention.
  • The candidate must be comfortable working with Excel, SQL, and performance dashboards.
  • The candidate must have experience managing and developing a team of marketers.
  • The candidate must have experience managing large monthly media budgets across multiple products and channels.
  • The candidate must have experience owning relationships with ad platforms, agencies, and affiliate/media partners, including negotiating rates and evaluating partnership opportunities.
  • The candidate must have experience using attribution models, cohort analysis, and forecasting frameworks.
  • The candidate must have experience running structured A/B tests across creatives, landing pages, audiences, and bidding strategies.

Responsibilities

  • Own end-to-end performance marketing strategy across personal loans, insurance, and investment products.
  • Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, programmatic and demand-side platforms, affiliate networks, app install channels, and emerging channels.
  • Build channel- and product-specific media plans for new user acquisition, cross-sell, and repeat or retention funnels.
  • Own customer acquisition cost, return on ad spend, conversion rates, lifetime value to customer acquisition cost, and other core performance metrics across products.
  • Design and run cross-sell campaigns that convert existing personal loan customers into insurance and investment users.
  • Build repeat-customer and win-back programs to drive repeat borrowing and continued product usage among existing customers.
  • Balance acquisition cost, volume, and quality across always-on and campaign-based media plans.
  • Manage and forecast monthly media budgets across products and channels.
  • Ensure spending discipline and allocate budgets efficiently based on real-time performance data.
  • Partner with Data Science and Analytics teams to build attribution models, cohort analysis, and forecasting frameworks.
  • Use mobile measurement partners (AppsFlyer and Branch), Google Analytics 4, and internal dashboards to track and report performance.
  • Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies to improve funnel efficiency.
  • Lead, mentor, and grow a team of performance marketers.
  • Collaborate with Product, Growth, Data Science, Creative, and Business teams to align on goals and priorities.
  • Present performance reviews, insights, and strategic recommendations to leadership regularly.

Desired Qualifications

  • An MBA or equivalent from a reputed institute is preferred.
  • Prior experience in a non-banking financial company, digital lending, or BFSI-focused fintech is preferred.
  • Exposure to customer relationship management and marketing automation platforms for lifecycle campaigns is preferred.
  • Experience working with programmatic or demand-side platforms and affiliate marketing ecosystems in India is preferred.

About the Company

Weekday AI

Proactive software engineer recruitment via referrals

Weekday.works helps companies hire software engineers through proactive outreach and peer-recommended candidates. Its platform automates tracking, pipeline management, and provides weekly updates, while it actively identifies engineers via peer networks, reaches out, shortlists, checks references, and schedules interviews. Differentiators include peer-backed vetting instead of traditional job boards, proactive outreach, and a passive-income reference feature that monetizes referrals. The goal is to reduce the time and effort of hiring by connecting companies with pre-vetted engineers who are open to new opportunities through a network-driven approach.

Company size
201-500
Company stage
Seed
Total funding
$2.3M
Headquarters
Bengaluru, India
Founded
2021

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