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Fabulous

Fabulous

Behavioral science-based habit-building app

Marketing Creative Designer - Creative Freelancer

Contract
No salary listed
Mid
Remote in Spain
Remote

Remote within Spain; the posting also describes the position as based in Europe.

About the job

Requirements
  • Demonstrate understanding of the Fabulous app and its competitors.
  • Create static or video marketing advertisements suitable for testing on Meta properties.
  • For static advertisements, provide 1080 x 1080, 1080 x 1920, and 1920 x 1080 sizes.
  • For video advertisements, provide 1080 x 1920 and 1080 x 1350 sizes.
Responsibilities
  • Create winning advertising concepts for marketing creative campaigns.
  • Submit creative work to [email protected] for evaluation.
  • Participate in creative testing campaigns and support campaigns that continue driving business results.
  • Produce freelance tasks that are reviewed weekly based on performance.

About the company

1) What it does: Fabulous is a wellness app that helps people build healthy habits and reach personal goals using principles from behavioral science. It serves a broad audience, including people who want self-improvement and those managing ADHD, and it operates on a subscription model with coaching, resources, and on-demand programs. 2) How it works: The app uses scientifically grounded methods to guide habit formation, offering personalized coaching sessions, a library of resources, and 24/7 access to on-demand series. Different subscription tiers give varying levels of access and support. 3) How it’s different: It combines an evidence-based approach with real-time coaching and a structured habit framework, setting it apart from generic self-help apps by delivering tailored coaching and resources built on behavioral science. 4) Goal: Its aim is to help people form lasting habits and achieve their personal goals by providing structured routines, practical guidance, and ongoing support.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Paris, France

Founded

2013

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Simplify's Take

What believers are saying

  • Google Play still shows active updates, signaling product investment on August 21, 2026.
  • August 2026 checkout offered a $1 trial and $39.99 every-two-months renewal.
  • PitchBook lists 85 employees and ongoing hiring, supporting continued execution in Paris.

What critics are saying

  • Google Play updated August 21, 2026; subscription churn remains a constant conversion threat.
  • Pay-what-you-want trials and upfront card capture invite consumer backlash and refund disputes.
  • HabitatZero and cloned coaching features face entrenched competition from Apple, Google, and AI assistants.

What makes Fabulous unique

  • Behavioral-science routines and coaching differentiate Fabulous from generic habit trackers.
  • The July 2026 weekly habit tracker fixes targets by habit frequency, not streaks.
  • Premium bundles coaching series, unlimited habits, and one-on-one support across mobile-first journeys.

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Benefits

Flexible Work Hours

Remote Work Options