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PENN Entertainment

Operates casinos, racetracks, and online betting

Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeBaton Rouge, LA, USAIn-person

About the Job

Requirements

  • Must be at least 21 years of age.
  • Must be able to obtain a Louisiana Gaming License.
  • Typically requires a Bachelor’s Degree in Marketing, at least five years of Casino Services experience, and at least three years of experience planning and executing successful special events programs.
  • Knowledge and experience creating, developing, and implementing special events, promotions, and tournaments for casino customers is required.
  • Strong written and communication skills are required.
  • Understanding of a casino player management system is required.
  • Ability to promote and execute all phases of special events planning with all involved departments is required.
  • Familiarity with current analytic tools is required.

Responsibilities

  • Hire, train, motivate, evaluate, and supervise direct reports, ensuring they have the knowledge and resources needed to perform their duties effectively.
  • Administer promotions and special events, including developing and implementing ideas coordinated with the events calendar; write project proformas, compile financial budgets, recommend parameters, analyze database information, and oversee event financial responsibility through pre- and post-event analysis documentation.
  • Oversee, supervise, and direct special event staff, coordinating event and promotion arrangements with related departments to ensure successful operations measured by guest satisfaction.
  • Determine the theme, décor, supplies, and food and beverage needs for event, promotion, and tournament activities; ensure timely procurement and par inventory maintenance; oversee invitation initiation and internal marketing of event activities.
  • Manage the events and promotions segments of the slot marketing system.
  • Assist in establishing departmental objectives and business plans for special events and promotions, including budgeting, staffing, and goal-setting.
  • Oversee and provide monthly financial operating statements for all special events.
  • Comply with L’Auberge Baton Rouge standards, guidelines, and objectives, and maintain administrative processes that ensure proper planning and efficient departmental operations.

Desired Qualifications

  • Public relations skills are preferred.

About the Company

PENN Entertainment

Operates casinos, racetracks, and online betting

Penn Entertainment runs a nationwide network of casinos and racetracks and builds a strong online gaming and sports betting platform. It operates 42 casinos and racetracks across 19 states, alongside a digital sports betting and iGaming presence and sports media properties. Its products work by combining physical venues with online platforms so customers can bet, play casino games, or follow sports content across both in-person and digital channels, using a unified account and cross-channel experiences. Compared with competitors, the company differentiates itself with its large, diverse footprint and its omni‑channel approach that links land-based gaming, online wagering, and media partnerships into one ecosystem. The company’s goal is to lead the North American gaming industry by growing its community of players and expanding its integrated entertainment experiences across physical venues, online platforms, and media.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Wyomissing, PA
Founded
1972

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