Full-Time

Senior Product Designer

Posted on 12/5/2025

Coast

Coast

51-200 employees

Smart fleet cards controlling fuel spending

Compensation Overview

$170k - $190k/yr

+ Signing Bonus + Equity Grant

New York, NY, USA

In Person

Category
UI/UX & Design (1)
Required Skills
Usability Testing/Engineering
Wireframe
Figma
Requirements
  • 4+ years of experience, ideally at a B2B company or startup
  • Expertise in wireframing, prototyping, and Figma
  • Experience with maintaining and contributing to design systems
  • Portfolio that demonstrates user-focused thinking to create prototypes and high-fidelity designs
  • Demonstrated ability to understand a product at a deep level and to drive/participate in user research
  • Ability to balance the need for a beautiful, delightful interface with the pragmatic concerns of delivery
  • The ability to work independently with little oversight or management in a fast-paced, dynamic environment with high-energy and mission-driven colleagues
  • Good organization, with the ability to clearly communicate ideas and design principles
Responsibilities
  • Play a critical role in bringing design thinking and a user-centric perspective to the product development process
  • Lead design projects of significant complexity and scope
  • Collaborate closely with product and engineering to bring features from ideation to implementation
  • Communicate design decisions and thinking clearly, and help to build consensus amongst stakeholders
  • Get close to our users by working with the product team to conduct user research, develop personas, and validate designs through usability testing
  • Become deeply knowledgeable about the product roadmap and user workflows
  • Find opportunities to iterate on and constantly improve the existing product
Desired Qualifications
  • Fintech experience (a plus, but not required)
  • Familiarity with Adobe Creative Cloud
  • The candidate must be practical and business-minded, smart and creative, and excited about the rewards and volatility of an early-stage venture-backed startup

CoastPay provides smart fleet cards for fleets to control and monitor fuel spending. Cards can be configured with per-card spending limits and locked to fuel-only expenses or allowed for other categories, with quick activation, deactivation, and reassignment for security. Revenue comes from service fees, with rebates and cashback offering potential savings, along with personalized US-based support. The system differentiates itself through granular per-employee controls, fast card reassignment, strong security, rewards, and attentive customer support, aiming to reduce fuel waste and theft, streamline fleet card administration, and lower operating costs for fleet-heavy businesses.

Company Size

51-200

Company Stage

Series B

Total Funding

$165.5M

Headquarters

New York City, New York

Founded

2020

Simplify Jobs

Simplify's Take

What believers are saying

  • Raised $40M Series B from ICONIQ Growth in 2024 after $92M total funding.
  • Grew annualized revenue and payment volume 10x in last 18 months through 2024.
  • Integrates with BuildOps since July 2025 for automated job costing and fleet tracking.

What critics are saying

  • Ramp erodes niche by expanding fleet cards to HVAC and construction in 6-12 months.
  • WEX undercuts with Comdata network rebates on $120B market in 3-6 months.
  • SVB recalls $67M debt facility, triggering liquidity crisis in 12-18 months.

What makes Coast unique

  • Telematics integrations with Samsara and Geotab verify fuel purchases against GPS and tank capacity.
  • Fuel fraud guarantee covers up to $25,000 annually with advanced security features.
  • Launched all-in-one expense platform July 17, 2025, combining fuel, employee, and vendor spend.

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Benefits

Medical, dental, & vision coverage

Meaningful stock options

Flexible vacation policy

Proudly built in NYC

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

2%

2 year growth

4%
PYMNTS
Sep 29th, 2024
Vcs Think Rate Cuts Could Help Lending Fintechs

Are recent rate cuts good news for venture capitalist (VC) firms in the FinTech space?. A report Sunday (Sept. 29) by TechCrunch says the answer is yes, particularly for those FinTechs that depend on loans to keep cash flowing. Those FinTechs, the report said, include companies that provide fleet cards such as Ramp and Coast, earning money on transaction fees to merchants

TechStartups.com
Jul 19th, 2024
Fintech startup Coast raises $40M in funding led by ICONIQ Growth to help companies manage fleet expenses

Fintech startup Coast raises $40M in funding led by ICONIQ Growth to help companies manage fleet expenses.

PR Newswire
Jul 18th, 2024
Coast Raises $40 Million Series B to Accelerate Adoption of Modern Fleet Payments

/PRNewswire/ -- New York-based Coast, which offers a simple and smart way for companies in the United States to manage fuel and fleet spending, today announced...

TechCrunch
Jul 18th, 2024
Fintech Startup Coast Lands $40M Just 4 Months After Its Last $25M Raise

Coast, a startup that describes itself as “a financial services platform for the future of transportation,” has raised $40 million in Series B funding — just four months after announcing a $25 million round, the startup has told TechCrunch exclusively.Back-to-back fundraises were common prior to and during the wild investment days of 2021, but have been much more rare since the VC market downturn in 2022. That makes Coast’s latest haul notable.New York-based Coast compares itself to the likes of Ramp and Brex in that it has developed expense management software for fleet operators and their employees. To that end, and like the aforementioned spend management companies, Coast has created a commercial charge card designed for the businesses that operate vehicle fleets — and that niche focus has served the company well. While Coast declined to divulge hard revenue figures, CEO and founder Daniel Simon told TechCrunch that the startup grew about “10x” in both annualized revenue and payment volume in the last 18 months. (We’ll just offer the obvious caveat that a fast rate of growth could indicate a small initial base.)Coast counts “thousands of businesses” as customers that operate fleets in service industries such as HVAC, plumbing, landscaping and pest control; construction; government fleets; and long-haul trucking — some with just a handful of fleet cards, and others with more than 1,000, the company says. To date, it has issued over 100,000 cards.Image Credits: CoastICONIQ Growth led Coast’s Series B round, which also included participation from existing backers Accel, Insight Partners, Vesey Ventures and Avid Ventures, as well as new investor Thomvest

VC News Daily
Jul 18th, 2024
Coast Raises $40M in Series B

Coast, a company that helps manage fuel and fleet spending, announced it has raised $40 million in a Series B round led by ICONIQ Growth. Existing investors Accel, Insight Partners, Vesey Ventures, and Avid Ventures, along with new investor Thomvest, also participated. Coast aims to transform the US B2B card payments infrastructure, focusing on commercial fleets and vehicles.

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