Director – Growth Analytics

TheBusiness Analyticsteamispivotal in the delivery of modern agency services.We are tightly integrated with planning and investment teams to deliver on and exceed our clients’business goals.

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives andthecompetitive position.

• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.

• Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization. 

• Lead the measurement plan development and execution.

• Anticipate client’s needs and proactivelydevelopingsolutions to address them.

• Ensure timelyfollow throughon all scheduled and ad hoc deliverables.

• Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.

• Recommend and implement research that willaid in theconsumer insight gathering and strategicprocess.

• Identifyopportunities to continuously improve processes.

• Lead,mentor and train managers and ADs.

• Contributeto the consumer segmentation and audience identification/exploration processes. 

• Designtests to measure the incremental impact of media on business outcomes.

• Providead hoc support to the clients to solve broad strategic marketing problems.

Internal facing responsibilities:

• Provide methodological support, coaching, training and advice toyour direct reports and to the broaderagencyteams.

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.

• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Required Skills

• Industry Knowledge in marketinganalyticsand data(1stand 3rdparty data solutions, data lakes, data clean rooms, aggregated and user level data)

• Experience inintegratedmarketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.  

• Expertise inaudience-based marketing and data-driven advertising

• Solution development: analytic skills, critical thinking andclarifying strategic & operational issues asrelatesto dataand analytics.  Problem-solving skills to drive issues to resolution.

• Proven leadership ability and strong, impactful client relationship experience

• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured businesssolutionsinto innovative customer marketing programs

• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

Education and Experience

• A university degreeand7+years ofdata and analyticsexperience in advertising, management consulting, marketing ordigitalconsulting

• Knowledge of agency-side media campaign planning and execution process is desirable, but not required