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Acosta Group

Retail, marketing, and foodservice solutions provider

Team Lead

Marketing Generalist & ManagementUpdated on Nov 11
Full-time$56.2k

About the Job

Requirements

  • Three to four years of experience in a retail activation environment, with a proven track record of success.
  • Experience in reporting and analyzing in-field metrics.
  • Some sales experience.
  • Regular access to a vehicle.
  • Willingness to travel frequently within the designated region and work on-site with the team.
  • Ability to handle logistical or staffing challenges quickly and effectively.

Responsibilities

  • Support day-to-day preparation and planning for clients’ in-field programs, and assist management with oversight and preparation for brand campaigns.
  • Serve as the primary contact for Brand Ambassadors in the assigned region, attend team meetings and one-on-one check-ins, and provide guidance or address concerns.
  • Oversee day-to-day operations by confirming Brand Ambassadors’ punctuality, ensuring they have necessary materials, and verifying activation-site setup.
  • Build team morale, celebrate individual and group achievements, and encourage professional growth among Brand Ambassadors.
  • Participate in consumer interactions and demonstrate best practices for starting educational conversations, conveying brand messages, and creating positive consumer experiences.
  • Meet with on-site contacts as needed to discuss campaign presence, adjustments, or feedback.
  • Transport necessary assets to activation sites and support setup as required.
  • Resolve logistical challenges, manage last-minute staffing changes, and handle unexpected problems to keep campaigns running smoothly.
  • Review weekly schedules and verify timesheets.
  • Monitor and track key performance indicators focused on consumer engagement, interaction quality, and educational reach.
  • Compile and deliver regular reports on regional team performance, campaign highlights, and operational status to management.
  • Gather qualitative feedback, consumer insights, and photos from the field to share with senior management.
  • Travel regularly and extensively to activation sites to work alongside the team.
  • Use Google Workspace tools, including Docs, Drive, Slides, Sheets, and Meet, to stay organized and communicate.

About the Company

Acosta Group

Retail, marketing, and foodservice solutions provider

Acosta Group is a collective of trusted retail, marketing and foodservice agencies that helps brands grow where they are sold. It works by providing end-to-end support across the customer journey—headquarter sales, omnichannel retail, assisted sales and training, integrated marketing, foodservice sales enablement and culinary solutions, all guided by advanced data and insights. It differs from competitors by operating as a umbrella of specialized agencies rather than a single firm, enabling cohesive, cross-channel programs and seamless data-driven execution. Its goal is to accelerate brand growth everywhere products are sold by connecting today’s commerce activities with tomorrow’s opportunities.

Company size
1-10
Company stage
Not listed
Total funding
Not listed
Headquarters
Jacksonville, FL
Founded
2023

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