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Full-Time

Senior Director

Lifecycle Marketing

Posted on 4/4/2024

Klaviyo

Klaviyo

1,001-5,000 employees

Marketing automation platform with advanced segmentation

Consumer Software

Senior

San Mateo, CA, USA

Category
Content Strategy
Creative Writing
Content & Writing
Required Skills
Communications
Marketing
Requirements
  • 10+ years of lifecycle and email marketing experience
  • 5+ years leading high performing teams
  • Experience in senior-level marketing roles
  • Passion for role and solving new challenges
  • Ability to prioritize and make trade-off decisions
  • Experience building strategy and delivering results
  • Success managing and mentoring teams
  • Strong communication and interpersonal skills
  • Saas experience with lifecycle tools and platforms
Responsibilities
  • Lead and build a team of expert lifecycle marketers
  • Accountable for revenue targets and maximizing ROI
  • Own and iterate on lifecycle strategy
  • Orchestrate communication strategy across channels
  • Develop channel roadmaps and segmentation strategy
  • Analyze performance and provide visibility into results
  • Collaborate with cross-functional teams
  • Manage high campaign volume and prioritize resources
  • Maintain industry best practices

Klaviyo offers a vibrant culture centered around continuous learning and innovation, making it a prime workplace for those passionate about leveraging technology to drive marketing success. As a leader in personalized marketing automation, it presents unique opportunities for professional growth through its use of advanced segmentation and AI-driven optimization. The myriad of technical integrations and tools available in the platform further empowers employees to develop and refine cutting-edge solutions in the dynamic field of digital marketing.

Company Stage

IPO

Total Funding

$1.5B

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

14%

1 year growth

32%

2 year growth

37%
INACTIVE