Account Executive

Building trust in nature-based solutions with Veritree. July 24, 2026 Derrick Emsley, CEO of Veritree, says that using scalable technology and gathering local data helps build trust in restoration projects To invest in nature, organisations need strong systems that let them track progress openly and transparently. As more people focus on nature-based solutions, corporate social responsibility and land cleanup, the main challenge is making sure investments lead to real, lasting ecological restoration. For many years, environmental reporting mostly used simple statistics, like counting the number of saplings planted. But just tracking inputs does not ensure healthy ecosystems. The most trusted projects are those that are monitored throughout the entire life of the land to make sure the benefits last. At Sustainability LIVE: The Leadership Summit in London this June, Veritree CEO and Co-Founder Derrick Emsley talked about how hard it is to scale reliable nature-based solutions. "Nature itself is an incredibly hard, challenging place to work," Derrick says. "It's not as easy as just a checkbox. In a lot of cases, organisations want to invest in nature, but they don't understand how. And what you see a lot is groups looking for either the input - the tree being planted - or the outcome, which may be carbon or biodiversity. "But connecting those two dots is where a lot of these projects tend to fail. You might fund the tree planting, but you're not funding the actual healthy forest at the end of it. Or you're trying to fund the carbon impact, but you're not actually funding the appropriate inputs and steps in the journey to get there. "Then five years in, you realise the impact wasn't actually there. "Nature itself is a long-term investment. It's about connecting the inputs within those projects to the actual tangible outcomes, and monitoring that journey through the entire project. "That, to us, is what makes a high-quality, high-integrity nature-based project." Transitioning to a restorative model. Global businesses are now expected to reduce their impact on the environment as a basic standard. By going beyond just reducing harm and working on active ecological restoration, organisations can create lasting value and connect more deeply with their stakeholders. "At the end of the day, organisations are all going to be looking to try to do less bad in the world," Derrick says. "At the end of the day, you don't build a movement by doing less of something. You build a movement by motivating people to do more good. And that's really where this idea of the transition from sustainability and less bad to restoration and doing more good [comes in]. That's what we believe in." Veritree has worked with the likes of Samsung to plant more than 2,000 trees, and hotel operator Shangri-La on "subforests" in London, Paris and Bengaluru. Designing for long-term health. To judge a project's success five or ten years later, you need to start with baseline assessments, involve the local community, and check results directly on the ground instead of relying on remote guesses. "It all comes down to the ecosystem and the goals that you establish at the beginning," Derrick says. "It starts with a high-quality project design. What was the land before this work happened? What is a healthy forest in this kind of ecosystem? It's defining those: what does it look like for the communities that are going to be impacted in the forest adjacent space here? "It's also understanding the steps over the next three, five and 10 years to actually ensure that the communities are impacted appropriately and enrolled in the project. It's about monitoring it effectively from the ground up." "Because a lot of problems happen when you try to monitor from the sky down and you find out five years later that none of the impact actually happened." Restoring trust in nature investments. However, keeping track of the benefits from these long-term commitments is not easy. Uncertainty and complex compliance rules make it hard for organisations to invest money or share their progress. "At the end of the day, organisations are all going to be looking to try to do less bad in the world " Derrick EmsleyCEO, Veritree Having reliable data to address these concerns would help speed up the use of nature-based solutions. "If you look at the last five years of climate initiatives in general, what you've often seen is that a lot of groups are worried about the risk of getting it wrong," says Derrick. "So for me, the biggest gap isn't funding. "Its view is that the technology and the infrastructure to monitor these projects transparently across the entire life cycle of the project is what's needed. "Sustainability Mag don't need 14 more standards or 100 more additional standards to layer on the existing ones. "What we need is the tools to scale these projects from the ground up in a rapid, measurable, transparent way and then allow the organisations that are funding these projects to have the confidence to really invest in them." Company Portals

Eco Friendly Eminence - Their guide in 7 steps. The Skinsmith | 1st June 2026 Eco-Friendly and Eminence Organics simply put - go hand in hand, like peas in a pod and of course soul mates! All these descriptions come to mind when The Skinsmith Ltd. talk about Eminence and Eco-Friendly practices and philosophies. It is one of the many reasons The Skinsmith is proud to partner with and be the authorised distributor for Eminence across the UK and parts of Europe. Eco-friendly is a term The Skinsmith Ltd. has all become familiar with but what does it really mean? The Cambridge dictionary describes it as "Eco-friendly means not harmful to the environment. Short for "environmentally friendly", the term applies to products, practices, laws, and lifestyles designed to reduce, minimize, or eliminate damage to Earth's ecosystems" If you have ever wondered how a company like Eminence embraces and encourages eco-friendliness, here's a guide to what they do to make every day an Earth Friendly Day! Eminence's eco-friendly steps. 1. The Skinsmith Ltd. plant A tree for every product sold! Eminence has for many years partnered with Forests For The Future, a program that plants a tree for every retail skin care product purchased, it not only provides trees for planting but trains and supports farmers and communities in developing countries. The Forests for the Future(TM) program helps farmers build productive and sustainable crops and farms. This in turn supports their local communities, enabling them to grow their own food and build sustainable incomes throughout those communities. This program has planted more then 30 million trees in over 22 countries around the world. What is also amazing is that one tree can produce approximately 260 pounds of oxygen per year. Trees help reduce the effects of climate change by helping to reduce air temperature, they also help to improve soil fertility and reduce soil erosion with their roots. Eminence has also partnered with Veritree and I.CARE to help support its oceans, working to re-plant kelp farms and coral reefs. This helps to improve the health of the oceans, supporting oceanic wildlife, reducing wave erosion and helping to reduce CO[2.] 2. Their own Eminence Green Spa Program. "Spa businesses must meet 60% of our green requirements in order to be recognized as an Eminence Organics Green Spa" Eminence's Green Spa Program is a great way to support business partners with Eminence and The Skinsmith on their own journey to more eco-friendly practices. A spa/salon partner should meet 60% of Eminences green requirements to be considered an Eminence Organics Green Spa or salon. These requirements include options such as using bio-degradable products where possible, using recycled products and participating in a recycling program themselves, choosing LED, low energy lighting and equipment where they can and turning off lights and equipment when not In use. Another suggestion for spas and salons is to use non-toxic, natural cleaning products and supplies and avoid where possible harsh chemical based products. Once approved the spa or salon can shout about being an Eminence Green Spa and get a certificate and logo to add to their own marketing. 3. Eminence is proud to be A certified B Corporation(R). Did you know that Eminence was the first Canadian professional skin care company to be certified as a B Corporation(R) company. As such you need to meet the highest of standards in areas such as social and environmental performance, be transparent and accountable and use the power of business to do good. Eminence tells The Skinsmith Ltd. "The certification measures a company's entire social and environmental performance with the B Impact Assessment evaluating how a company's operations and business model affects its workers, community, environment and customers." 4. Eco-Friendly packaging: re-used by The Skinsmith! Eminence uses eco-friendly, recyclable packaging where possible. Their boxes and marketing materials are printed with eco-friendly inks and made from FSC certified materials which are identified by the FSC as products made from 100% virgin material sourced from FSC-certified forests. Packing peanuts are made from potato or corn starch and are water-soluble and biodegradable with no hazardous waste. Here at The Skinsmith The Skinsmith Ltd. re-use as much packaging from its Eminence shipments as The Skinsmith Ltd. can to reduce the use of new packaging materials being purchased and manufactured. 5. Sustainable shipping materials. Along with their eco-friendly product packaging Eminence is eco-friendly when it comes to shipping as well. Recycled paper, boxes and packaging materials used to protect shipped items are chosen and natural product are sourced first. 6. Green company, with A green Eminence building. Eminence has upsized recently to a new eco-friendly office, they made sure they kept their green commitment in the forefront of this move so instead of constructing a new building they expanded their existing building and hereby reduced the carbon footprint for the expansion. Their office makes use of natural light with larger windows and skylights, resulting in a lower need of artificial lighting. The floor is made from 60% recycled materials and the office is painted with non-toxic paints. LED lighting is everywhere and energy-efficient electrical equipment is the chosen one! Timers are used along with motion sensors and a sortable waste disposal includes a section for compostable materials as well. 7. Eminence Organics paper bags. Recently redesigned Eminence provides paper bags for their spa and salon partners to use. They are crafted from recycled material and are biodegradable. The hands are woven from paper and vegetable inks are used for the printing. They are designed to make carrying your products an eco-friendly, convenient option as oppose to more traditional carrier bags which may not contribute to the recycling chain. Eminence notes that "As a company, we're inspired daily by the creative ways that others take proactive action to make our planet a happier and healthier place. We're also extremely proud to say that our business partners, loyal Spa Partners and Eminence Organics fans are all doing their part for the green movement." Being eco-friendly is a lifestyle and a commitment if you would like to learn more about its team would be delighted to help. To speak to a member of its experienced and friendly team today on 01305 300950 or by emailing [email protected]. The Skinsmith Ltd. look forward to hearing from you. Got A question? Get in touch. Originally Written By Thea Christie, November 14, 2024

Tree Planting: taking action this Earth Month. As Earth Month arrives, it's a reminder that small actions can create real change. At Strong Roots Flooring, Strongroots believe businesses should do more than reduce impact - Strongroots should help restore what's been lost. Learn about its efforts for Tree Planting and how Strongroots is taking action this Earth Month and all year long. That's why Strongroots is proud to partner with Veritree to support verified tree planting and ecosystem restoration. Its live Tree Planting impact. Strongroots believe in transparency - so you can see exactly what kind of impact Strongroots is making together. Through its partnership with Veritree, every contribution helps plant real trees in verified restoration projects around the world. What this means: * Trees are actually planted - not just pledged * Growth and survival rates are tracked * Impact is measurable and transparent As its business grows, so does its impact - and you're a part of it. Why Tree Planting matters. The effects of climate change are being felt everywhere - from rising temperatures to extreme weather and habitat loss. Planting trees is one of the most effective ways to: * Capture carbon from the atmosphere * Restore ecosystems and biodiversity * Improve air and soil quality * Support communities around the world It's a simple action with long-term impact. Its commitment to real impact. Through its partnership with Veritree, Strongroots is helping plant real, verified trees - not just making promises. Every contribution supports projects that: * Restore forests, coastlines, and natural habitats * Create jobs and support local communities * Improve long-term environmental health Even better, the results are tracked - so Strongroots know these trees are planted, growing, and making a difference. How you're part of it. When you work with Strong Roots Flooring, you're contributing to something bigger. Select purchases, bookings, and customer participation help fund tree planting initiatives that restore ecosystems around the world. It's a simple way to make your project go further - beyond your home. Small choices, big impact. You don't have to change everything to make a difference. This Earth Month, consider: * Reducing waste where possible * Choosing long-lasting materials * Supporting companies that give back * Taking part in restoration efforts like tree planting Together, these small steps add up. Let's restore more than just floors. At Strong Roots Flooring, Strongroots is committed to quality work - and meaningful impact. Through its partnership with Veritree, every project helps support a healthier planet. Join Strongroots this Earth Month. If you're planning a flooring project in Kelowna or the Okanagan, Strongroots'd love to help. And with every step forward in your home, Strongroots'll take a step toward restoring the environment - together. Browse its products HERE and its services HERE