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Publicis Groupe

Runs advertising and digital transformation services

Director, Data Science and Analytics

Data ScienceConfirmed live in the last 24 hours
Full-time$135.4k - $216.7k /yrIn-person

About the Job

Requirements

  • 8–10 years of experience in marketing analytics, customer analytics, data science, measurement strategy, or a related consulting field.
  • Experience leading analytics for complex clients or multidisciplinary programs.
  • Expertise in KPI development, measurement planning, performance analysis, testing, and optimization.
  • Ability to translate business questions into structured analytical solutions and actionable recommendations.
  • Strong understanding of marketing channels, customer journeys, segmentation, personalization, and digital experiences.
  • Strong understanding of the marketing platform ecosystem, including Adobe and Salesforce.
  • Experience with client leadership and executive communication.
  • Experience managing and developing analytics teams.
  • Familiarity with SQL, visualization platforms, digital analytics tools, and statistical-analysis environments.
  • Bachelor’s degree in a quantitative, analytical, marketing, or business discipline, or equivalent experience.

Responsibilities

  • Lead data, measurement, and analytics strategy across one or more client engagements.
  • Translate business objectives into KPI frameworks, analytical plans, and learning agendas.
  • Guide performance analysis, optimization, experimentation, segmentation, and forecasting.
  • Define data, tagging, instrumentation, reporting, and dashboard requirements.
  • Turn complex findings into concise, executive-ready insights and recommendations.
  • Advise senior stakeholders on performance, opportunities, risks, and data limitations.
  • Partner with Client Services, Strategy, Media, Creative, Content, Experience Design, Technology, and Data Engineering.
  • Lead, coach, and develop analytics professionals while maintaining high standards for quality and rigor.
  • Identify opportunities for data and AI to create measurable client value.
  • Promote responsible AI use, including human oversight, source validation, and data protection.
  • Set analytical direction amid ambiguity, influence client roadmaps, lead cross-capability work, and establish standards for responsible use of data and AI.

Desired Qualifications

  • Experience in a marketing agency setting.
  • Experience with lifecycle, retention, engagement, product-adoption, or content analytics.
  • Strong B2B experience.
  • Experience designing experimentation, incrementality, or test-and-learn programs.
  • Familiarity with AI-assisted analytics and responsible-AI practices.
  • Graduate degree in a relevant discipline.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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