Vice President of Strategy - DTC

Company description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview


Responsibilities

Strategic Leadership

• Own the overall media strategy, planning approach, and strategic direction across assigned accounts.
• Lead the development of integrated media strategies rooted in audience insights, market dynamics, business objectives, and performance data.
• Guide strategic decision-making across channels, investment allocation, and media planning recommendations.
• Drive the annual planning process and oversee development of strategic deliverables.
• Serve as the senior point of contact for strategic questions, recommendations, and challenges related to client media investments.
• Collaborate with cross-functional leadership to ensure strategic alignment across all client deliverables.
• Champion innovation and continuous improvement in planning approaches, tools, and methodologies.
• Contribute thought leadership through POVs, strategic frameworks, and industry perspectives.

Client Leadership & Account Management

• Own senior-level client relationships and serve as a trusted strategic advisor.
• Partner with clients to shape marketing priorities, business objectives, and media investment strategies.
• Lead strategic discussions, presentations, and planning engagements with clients and agency partners.
• Anticipate client needs and proactively identify opportunities to improve business outcomes.
• Maintain accountability for account health, strategic quality, and client satisfaction.
• Serve as a point of escalation for strategic and client-related concerns.

Team Leadership & Talent Development

• Lead, mentor, and develop a high-performing Strategy team.
• Provide day-to-day leadership, guidance, and support to team members.
• Ensure clear roles, responsibilities, and adherence to agency processes and best practices.
• Oversee onboarding, training, performance management, goal setting, and career development.
• Foster an inclusive, collaborative, and accountable team culture.
• Support recruiting efforts through interviewing, candidate evaluation, and talent development initiatives.
• Develop future leaders through ongoing coaching and mentorship.

Cross-Functional Collaboration

• Partner closely with Activation, Analytics, Investment, Ad Operations, and Client Leadership teams to develop integrated solutions.
• Ensure teams are aligned on strategic priorities, timelines, deliverables, and client expectations.
• Represent cross-functional perspectives in client and agency partner discussions when needed.
• Facilitate effective communication and collaboration across disciplines to drive strong business results.

Business Growth & Agency Leadership

• Partner with account and agency leadership to identify and pursue opportunities for organic account growth.
• Support business development efforts, including new business pitches, strategic workshops, and agency initiatives.
• Encourage adoption of new agency capabilities, products, and solutions within client recommendations.
• Assist in scoping client work and evaluating resource needs in partnership with Business Management.
• Contribute to agency culture, thought leadership, and strategic excellence initiatives.

Knowledge & Expertise

• Deep understanding of pharmaceutical marketing and media strategy across HCP, DTC, Payer, and broader healthcare audiences.
• Strong understanding of the marketing ecosystem and the strategic role of media in driving business outcomes.
• Deep cross-channel media planning expertise with a media-agnostic planning mindset.
• Ability to synthesize data, research, and insights into actionable strategic recommendations.
• Familiarity with media planning, measurement, and research tools, including Clear Decisions and related platforms.
• Knowledge of emerging media trends, healthcare marketing regulations, and industry best practices.

Qualifications

• Proven ability to lead teams, develop talent, and drive strong business results.
• Demonstrated success managing complex client relationships and influencing senior stakeholders.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Exceptional communication, presentation, and storytelling abilities.
• Proven ability to collaborate effectively across functions and disciplines.
• Strong innovation, creativity, and leadership capabilities.

Education & Experience

• 10+ years of media planning and strategy experience.
• 6+ years of leadership and people management experience preferred.
• Deep cross-channel media planning experience.
• Pharmaceutical, healthcare, or life sciences marketing experience strongly preferred.
• Experience leading integrated media strategies across complex brands and stakeholder groups.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $129,485.00 - USD $207,324.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/18/2026.