Full-Time

Media Operations Specialist

Remote, Anywhere in USA

Posted on 9/26/2024

GOBankingRates

GOBankingRates

11-50 employees

Comprehensive financial resource platform offering advice

Fintech
Financial Services

Compensation Overview

$65k - $75kAnnually

Junior, Mid

Remote in USA

Category
Inventory Management
Operations & Logistics
Required Skills
Inventory Management
Product Management
Salesforce
JIRA
Confluence
Requirements
  • 2+ years’ experience in a yield optimization, inventory management, sales operations, or product management role.
  • In-depth knowledge of digital advertising.
  • Proven business sense and problem solving, critical thinking, project management, and analytical skills.
  • Ability to answer client questions and prepare recommendations that proactively address any concerns.
  • Ability to initiate and drive projects to completion with minimal guidance.
  • Comfortable dealing with changing environments and making decisions for the team.
  • Able to work independently as well as collaboratively within a team environment, handling multiple projects, and meeting tight deadlines under pressure.
  • Strong proficiency in Excel.
Responsibilities
  • Achieve monthly goals for Gross Profit Margin (GPM), quality, and scale across the Personal Finance verticals.
  • Track publishers’ inventory and ensure optimal fill rates.
  • Assist Account Managers in evaluating new inventory sources, optimizing existing placements, and supporting the development of strong publisher relationships to enhance collaboration and long-term performance.
  • Monitor and optimize performance based on budget fulfillment, advertiser quality, and GBR GPM.
  • Collaborate with Product teams to develop new templates and features that enhance publisher revenue and advertiser quality.
  • Work with Yield, Account Strategy, Media, and Ad Operations teams on campaign changes (pricing, budget updates, compliance, etc.).
  • Support media ops billing processes.
  • Manage ticketing through Salesforce and JIRA (e.g., rate updates, campaign pauses, budget updates, traffic adjustments).
  • Coordinate with Product and Media teams on testing to improve CTU and advertiser performance across network sites.
  • Assist in driving growth, improving reporting, and developing media plans.
  • Proactively report tactical roadblocks, issues, successes, and wins on a weekly basis.
  • Support the development of process improvements and maintain team documentation in Confluence.
  • Achieve high performance in daily duties and independently manage a portfolio of media sources.
  • Proactively collaborate with Media Account Managers and Buyers to address obstacles and drive business growth.
  • Consistently meet monthly yield plan goals and contribute to quarterly revenue/profit objectives.

GoBankingRates.com is a financial resource platform that provides expert advice and tools for managing money effectively. It offers a wide range of content, including articles, guides, and reviews on personal finance topics such as savings, investments, retirement planning, and banking promotions. Users can access the latest financial information and strategies tailored for individual consumers, financial advisors, and businesses. The platform generates revenue through advertising, sponsored content, and affiliate marketing, distinguishing itself from competitors by focusing on delivering valuable insights and up-to-date information. The goal of GoBankingRates.com is to empower users to make informed financial decisions.

Company Stage

N/A

Total Funding

N/A

Headquarters

El Segundo, California

Founded

2004

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • GOBankingRates' audience grew by nearly 400% in the past 15 months.
  • Increased interest in sustainable finance drives demand for GOBankingRates' educational content.
  • The rise of 'finfluencers' offers collaboration opportunities to reach younger audiences.

What critics are saying

  • Emerging fintech platforms could dilute GOBankingRates' market share.
  • AI-driven finance apps may reduce demand for traditional content platforms.
  • Changes in Google's algorithms could impact GOBankingRates' visibility and traffic.

What makes GOBankingRates unique

  • GOBankingRates offers expert financial advice and up-to-date banking promotions.
  • The platform provides comprehensive guides on savings, investments, and retirement planning.
  • GOBankingRates generates revenue through advertising, sponsored content, and affiliate marketing.

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