Full-Time

Business Analyst-GTM Analytics

Confirmed live in the last 24 hours

G2

G2

501-1,000 employees

Tech marketplace for software reviews and insights

Data & Analytics
Consulting
Enterprise Software

Mid

London, UK

Category
Business Research
Strategy Development
Business & Strategy
Growth & Marketing
Required Skills
Redshift
SQL
Zendesk
Tableau
Salesforce
Databricks
Looker
Snowflake
Requirements
  • 3+ years of experience in sales or marketing operations, data analytics or related field.
  • Advanced knowledge of Snowflake, Redshift and Salesforce, familiarity with related CRM integrations (ZoomInfo, Clari, Marketo, Zendesk)
  • Experience with using SQL to work on building data views and understanding of data warehouses such as (Snowflake, Databricks, Redshift)
  • Advanced knowledge of analytical tools ranging from Excel and GSheets to visualization platforms such as Looker, Tableau, CRMA, SiSense and others.
  • Experience working with a fast paced growth environment and proven ability to manage multiple initiatives.
  • Strong attention to detail, with ability to work cross functionally in a fast-paced environment
  • Excellent verbal and written communication, with ability to simplify complex concepts.
  • Excellent verbal and written communication.
  • Focused on identifying problems with creative solutions.
Responsibilities
  • Analyze key business drivers, trends, and operating metrics, translating data into insights and recommendations to Account Management leadership.
  • Create data visualizations that simplify complex information in a robust, accurate, and appealing visual story that engages stakeholders and drives them to action.
  • Document, monitor, and proactively recommend improvement to data processes and key metrics while quantifying the impact of changes for leaders.
  • Help develop Single Source of Truth (SSOT) data frameworks to enable GTM analytics across various data sources and data grains that allow efficient drillability into critical data attributes and components while establishing proper governance on stability and scalability of source data.
  • Collaborate with cross-functional teams responsible for implementing projects in support of functional and company wide business objectives.

G2 is a tech marketplace that helps businesses find, review, and manage software solutions. It allows users to read verified reviews from other customers, which helps them make informed decisions about the software they need. G2 collects data on user feedback and market trends to provide insights that guide businesses in their software choices. Unlike other platforms, G2 focuses on delivering detailed market intelligence and buyer intent data, which helps companies understand what software is best for them. The goal of G2 is to empower businesses of all sizes to optimize their software investments and strategies through reliable information and tailored marketing solutions.

Company Stage

Series D

Total Funding

$250.6M

Headquarters

Chicago, Illinois

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

15%
Simplify Jobs

Simplify's Take

What believers are saying

  • G2's recognition and awards, such as the Best Supplier Award for its Shanghai office, reflect its strong market presence and operational excellence.
  • The acquisition of G2 Track by BetterCloud and subsequent strategic partnership indicates potential for growth and expanded service offerings.
  • G2's ability to attract high-profile partnerships and clients, like TechTarget and Muck Rack, underscores its influence and credibility in the B2B software marketplace.

What critics are saying

  • The competitive landscape of B2B software review platforms is intense, with new entrants potentially diluting G2's market share.
  • Frequent relocations and expansions, such as the move of G2 Shanghai, could lead to operational disruptions and affect employee morale.

What makes G2 unique

  • G2's extensive and verified user reviews provide unparalleled insights into B2B software, setting it apart from competitors who may rely on less rigorous feedback mechanisms.
  • The company's strategic partnerships, such as with TechTarget, enhance its value proposition by offering comprehensive decision support content throughout the purchase cycle.
  • G2's frequent and detailed Grid Reports, which highlight top performers across various categories, offer a unique and trusted resource for B2B technology buyers.

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