CourtAvenue

Digital transformation consulting and strategic insights

Account Director - CRM

Account ManagementConfirmed live in the last 24 hours

Full-time$135k - $160k /yr

About the Job

Requirements

Hands-on experience running accounts, working with senior stakeholders, and organizing, managing, and delivering a diverse range of innovative projects.
A strong background in a digital and performance marketing or brand consultancy environment.
At least 10 years of marketing or advertising experience.
Experience working on customer relationship management (CRM) projects.
A proven track record of structuring, leading, and developing complex client relationships while communicating effectively across functional teams.
An entrepreneurial attitude and strong business acumen, with the ability and drive to bring people together, create energy around ideas, and recommend actionable strategies.
The ability to participate confidently in strategic discussions and presentations to clients and stakeholders.
Strong organization and management skills, conscientiousness, and the ability to solve issues at all project levels while supporting colleagues and clients.
Strong relationship-building qualities.
Experience identifying business development opportunities and translating them into actionable growth opportunities.
The ability to manage multiple programs or projects in a fast-paced environment.
A self-starting, committed approach to completing work quickly, properly, and to a high standard.
Strong analytical and process-oriented skills.

Responsibilities

Ensure overall client satisfaction and business health, with a focus on achieving high Net Promoter Scores.
Build client trust and broaden the role’s stature within client organizations.
Lead customer relationship management (CRM) conquesting strategy with third-party data partners.
Partner with the strategist on advanced segmentation and targeting, translating owner and prospect data into audience strategies that improve relevance and return on investment.
Partner with the client to execute integrated sales enablement programs, including time-sensitive offers aligned to dealer-level sales priorities.
Own new customer acquisition strategy alongside loyalty and retention initiatives, balancing owner-base growth with retention.
Ensure CRM programs are integrated with marketing campaigns for product launches and sales events, keeping messaging and offers consistent across channels.
Drive demand-generation and lead-activation strategy, ensuring leads are engaged quickly across the CRM ecosystem.
Manage the balance of evergreen, always-on programs and one-time strategic sends.
Provide a point of view to account teams on client initiatives to ensure client strategy and objectives are met and clients are not surprised.
Manage teams on multiple programs and projects simultaneously while meeting deliverable deadlines.
Drive organic account growth and retention by uncovering opportunities to expand scope and contribute to profitable growth.
Foster cohesive, open, and collaborative team environments and create energy and excitement around ideas.
Coordinate integrated activities across agency partners, departments, and disciplines to move client business through production to launch.
Ensure agency work follows digital marketing best practices and leading technologies.
Manage engagements and deliverables to be on time, on budget, and of maximum value for client growth.
Build and maintain relationships with core clients through regular collaboration onsite at client offices in Irvine.

Desired Qualifications

Experience in the automotive industry.
Experience with business-to-consumer acquisition and retention.
Experience with Salesforce Marketing Cloud or Data Cloud.

Salary Range: 135000 to 160000 (Currency: USD) (Pay period: per-year-salary)

CourtAvenue is a company of industry experts accelerating digital transformation for the world’s most ambitious companies.

At CourtAvenue, you will be a part of a culture powered by entrepreneurs, technologists, data scientists and the habitually restless dedicated and energized to design products and services that transform businesses while optimizing them for growth. You will have the opportunity to learn and grow within a culture that values innovation while focusing on redesigning the experience between consumer and service (or product) by leveraging a fluid, seamless, and thoroughly transparent engagement.

At CourtAvenue, the Account Director (who we affectionately refer to as the Director, Business Innovations) acts as our client’s partner, understanding their business needs and championing them within CourtAvenue. The Director, BI is highly accountable and supports BI leadership; strategically guiding the business and providing innovative and valuable input to help solve the most complex challenges. Successful candidates for this position should be ambitious, driven to ignite growth, exceptional at navigating ambiguity, and are experts in communication. This role is deeply connected to their client(s) and teams, building meaningful and constructive relationships across both organizations that produce results. The Director, Business Innovations is an extremely external-facing role; representing as the voice of the customer internally and helping the client navigate their own internal complexities.

Responsibilities

Ensure overall client satisfaction and health of the business, with a focus on achieving high Net Promoter Scores (NPS).

Focus on building client trust and broadening of stature within the client organization.

Lead CRM conquesting strategy with third-party data partners.

Partner with the strategist on advanced segmentation and targeting, translating owner and prospect data into audience strategies that improve relevance and ROI.

Partner with the client to execute integrated sales enablement programs, including time-sensitive offers, aligned to dealer-level sales priorities.

Own new customer acquisition strategy alongside loyalty and retention initiatives, balancing owner base growth with retention.

Ensure CRM programs are fully integrated with marketing campaigns for product launches and sales events, keeping messaging and offers consistent across channels.

Drive demand generation and lead activation strategy, ensuring leads are engaged quickly across the CRM ecosystem.

Manage the balance of evergreen, always-on programs and one-time strategic sends.

Lead and provide a Point of View (POV) to the account teams with all client initiatives to ensure client strategy and objectives are met, ensuring "no surprises" for the client.

Manage teams on multiple programs/projects simultaneously while meeting all deliverable deadlines.

Responsible for organic account growth and retention, uncovering new opportunities for expansion of scope, contributing to profitable growth.

Champion cohesive team environments that are open and collaborative with the ability to create energy and excitement around ideas.

Pull integrated activities together across agency partners, departments, and disciplines to move client business through production to launch.

Pay sharp attention to detail to ensure agency work follows digital marketing best practices and leading technologies.

Professionally manage a variety of engagements while being held accountable for deliverables that are on-time, on-budget, and of maximum value for client growth.

Build and maintain relationships with core clients by regularly collaborating onsite at client offices in Irvine.

Requirements

Hands-on experience running accounts, working with senior stakeholders, and successfully organizing, managing, and delivering a diverse range of innovative projects.

Strong background in digital and performance marketing or brand consultancy environment.

At least 10 years of marketing or advertising experience is required.

Experience in the automotive industry is preferred.

Experience working on CRM projects required, B2C acquisition and retention is preferred.

Experience in Salesforce Marketing Cloud/Data Cloud is preferred.

Proven track record of structuring, leading, and developing complex client relationships while communicating effectively across functional teams.

Entrepreneurial attitude partnered with a strong business acumen; ability and drive to bring people together, create energy around ideas, and recommend actionable strategies.

Intuitive and perceptive, with outstanding communications skills; comfortable and confident in strategic discussions and presentations to clients and stakeholders.

Excellence in organization and management; conscientious, and skilled at solving issues at all project levels while supporting colleagues and clients.

Strong relationship building qualities.

Experience identifying business development opportunities and translating them into actionable growth opportunities.

Ability to gracefully manage multiple programs and/or projects in a fast-paced environment.

Self-starter with a passionate attitude and sense of commitment to get the job done quickly, properly, and with the highest quality.

Excellent analytical and process-oriented skills.

Work Environment

Our west coast offices follow a structured-hybrid work model, where employees work in an office environment Tuesdays and Thursdays and work remotely on Mondays, Wednesdays and Fridays.

Candidates for this position will ideally be located near one of our offices:

El Segundo, CA (preferred)

San Diego, CA

CourtAvenue, INC. is an Equal Opportunity Employer. CourtAvenue recruits qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or genetic information.

CourtAvenue, INC. participates in the E-Verify program. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (I-9) upon hire.

About the Company

CourtAvenue

Digital transformation consulting and strategic insights

CourtAvenue is a digital agency that helps ambitious companies accelerate digital transformation through strategic insights and project-based engagements. It delivers consulting services and hands-on projects, drawing on industry expertise to address new challenges and seize opportunities, with a focus on emerging technologies like Web 3.0. Unlike more generic agencies, CourtAvenue positions itself as a thought leader and partner that guides brands through complex digital shifts, aiming to future-proof their business and keep them competitive. The company’s goal is to shape better futures for clients by continuously exploring what comes next and turning insights into growth opportunities.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Austin, TX
Founded: 2020

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