Simplify Logo

Full-Time

Paid Search

Sem, Analyst

Confirmed live in the last 24 hours

Koddi

Koddi

201-500 employees

Advertising technology solutions for travel industry

Consumer Software
Enterprise Software
Consumer Goods

Junior, Mid

Fort Worth, TX, USA

Hybrid position based in Fort Worth, Texas.

Category
SEO Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Bachelor's degree required
  • 1-3 years experience working with paid search (SEM) campaigns
  • Highly proficient in Google Adwords, Microsoft Advertising Platform, Doubleclick Campaign Manager
  • Highly proficient in Microsoft Excel
  • Strong project management and prioritization skills
  • Search Engine Marketing (SEM) subject matter expert
  • Data driven with the ability to tell a story about performance
  • Extremely organized and detail-oriented
  • Capable of managing multiple priorities
  • Strong communication skills
  • Comfortable working in fast paced environment with high volume of clients and campaigns
Responsibilities
  • Using best practices and tools, you will create new paid search (SEM) campaigns to achieve client performance goals
  • You will optimize paid search (SEM) campaigns on a daily, weekly, and monthly basis to achieve performance goals
  • You'll analyze campaign performance, build client reports, and communicate on action items to improve campaigns
  • You'll monitor tracking to ensure that all reporting is consistently accurate

Koddi provides advertising technology solutions specifically designed for the travel industry. Its main product, Koddi Demand, helps clients, such as travel agencies and hotel chains, enhance their online advertising performance by using data-driven insights to optimize their advertising strategies. Clients subscribe to Koddi's platform, which operates on a software-as-a-service (SaaS) model, allowing them to access a range of advertising tools for a recurring fee. Unlike many competitors, Koddi focuses exclusively on the travel sector, leveraging its industry expertise to offer tailored solutions that meet the specific needs of its clients. The company's goal is to ensure client success and drive revenue growth, which has contributed to its recognition as one of the fastest-growing private companies in the U.S.

Company Stage

N/A

Total Funding

N/A

Headquarters

Fort Worth, Texas

Founded

2013

Growth & Insights
Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Koddi's consistent recognition on the Inc. 5000 list underscores its rapid growth and stability, making it an attractive workplace.
  • Innovative features like the Network Insights Dashboard and Quality Score highlight Koddi's commitment to enhancing client performance and staying ahead in the ad tech space.
  • The company's strong focus on customer success and tailored solutions fosters long-term client relationships and sustained revenue growth.

What critics are saying

  • The travel industry's vulnerability to global events like pandemics can significantly impact Koddi's client base and revenue.
  • Relying heavily on the travel sector may limit diversification opportunities and expose the company to sector-specific downturns.

What makes Koddi unique

  • Koddi's specialization in the travel industry allows it to offer highly tailored advertising solutions, unlike more generalized ad tech companies.
  • The company's SaaS model ensures a steady revenue stream and allows for continuous platform improvements, setting it apart from competitors with less predictable income models.
  • Koddi's focus on data-driven insights and scalable technology provides clients with actionable intelligence and the ability to grow their ad revenue efficiently.

Help us improve and share your feedback! Did you find this helpful?

Benefits

401K with Employer Match

We invest in more than just your professional and personal growth.

Wellness - We’ve got you covered with quality insurance, a gym membership reimbursement, and other ad-hoc wellness programs.

Unlimited Vacation - We believe when you are well-rested, you do better work for our clients.

Generous Holiday Schedule - In addition to our unlimited vacation policy, our offices take time off for major national holidays.

Travel Incentives - We want our employees to get out and travel. We offer incentives for personal travel as well as visits to clients and other Koddi offices.

Parental Leave - We offer generous time off to grow your family when you join ours.

Team Bonding Events - Whether it’s an office-wide happy hour, kickball team, or company off-site, we love bringing everyone together for some good old-fashioned team bonding.

Company Retreats - When we travel together, we learn together. We offer company-wide retreats to exciting destinations.

Casual Atmosphere - From our dress code to our open door policy, we spend our energy on what really matters.