Full-Time
Paid Search
Sem, Analyst
Confirmed live in the last 24 hours
Koddi
51-200 employees
Advertising technology solutions for travel industry
Junior, Mid
Fort Worth, TX, USA
Hybrid position in Fort Worth, Texas.
- Bachelor's degree required
- 1-3 years experience working with paid search (SEM) campaigns
- Highly proficient in Google Adwords, Microsoft Advertising Platform, Doubleclick Campaign Manager
- Highly proficient in Microsoft Excel
- Strong project management and prioritization skills
- Search Engine Marketing (SEM) subject matter expert
- Data driven with the ability to tell a story about performance
- Extremely organized and detail-oriented
- Capable of managing multiple priorities
- Strong communication skills
- Comfortable working in fast paced environment with high volume of clients and campaigns
- Using best practices and tools, you will create new paid search (SEM) campaigns to achieve client performance goals
- You will optimize paid search (SEM) campaigns on a daily, weekly, and monthly basis to achieve performance goals
- You'll analyze campaign performance, build client reports, and communicate on action items to improve campaigns
- You'll monitor tracking to ensure that all reporting is consistently accurate
Koddi provides advertising technology solutions specifically designed for the travel industry. Its main product, Koddi Demand, helps clients, such as travel agencies and hotel chains, improve their advertising strategies by using data-driven insights and scalable technology. Clients subscribe to Koddi's platform, paying a recurring fee for access to its tools and services, which can also include performance-based payment options based on advertising results. What sets Koddi apart from competitors is its deep understanding of the travel sector, allowing it to offer tailored solutions that meet the specific needs of its clients. The company's goal is to ensure client success and drive growth in their advertising performance, which has contributed to its recognition as one of the fastest-growing private companies in the U.S.
Company Stage
N/A
Total Funding
N/A
Headquarters
Fort Worth, Texas
Founded
2013
Simplify's Take
What believers are saying
- Koddi's Dynamic Pricing feature maximizes revenue for commerce media publishers.
- The rise of private marketplace ad spend aligns with Koddi's strategic partnerships.
- Increased desktop demand for travel bookings presents growth opportunities for Koddi.
What critics are saying
- Emerging ad tech startups offer innovative solutions at lower costs, threatening Koddi's market share.
- Privacy regulations like CCPA and GDPR may impact Koddi's data-driven strategies.
- The shift towards mobile-first interactions requires rapid adaptation of Koddi's platform.
What makes Koddi unique
- Koddi's Network Insights Dashboard offers unique visibility for commerce media networks.
- Koddi Demand optimizes ad strategies with data-driven insights and scalable technology.
- Koddi's Quality Score feature enhances ad relevance using machine learning.
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Benefits
401K with Employer Match
We invest in more than just your professional and personal growth.
Wellness - We’ve got you covered with quality insurance, a gym membership reimbursement, and other ad-hoc wellness programs.
Unlimited Vacation - We believe when you are well-rested, you do better work for our clients.
Generous Holiday Schedule - In addition to our unlimited vacation policy, our offices take time off for major national holidays.
Travel Incentives - We want our employees to get out and travel. We offer incentives for personal travel as well as visits to clients and other Koddi offices.
Parental Leave - We offer generous time off to grow your family when you join ours.
Team Bonding Events - Whether it’s an office-wide happy hour, kickball team, or company off-site, we love bringing everyone together for some good old-fashioned team bonding.
Company Retreats - When we travel together, we learn together. We offer company-wide retreats to exciting destinations.
Casual Atmosphere - From our dress code to our open door policy, we spend our energy on what really matters.