Koddi provides advertising technology solutions specifically designed for the travel industry. Its main product, Koddi Demand, helps clients, such as travel agencies and hotel chains, improve their advertising strategies by using data-driven insights and scalable technology. Clients subscribe to Koddi's platform, paying a recurring fee for access to its tools and services, which can also include performance-based payment options based on advertising results. What sets Koddi apart from competitors is its deep understanding of the travel sector, allowing it to offer tailored solutions that meet the specific needs of its clients. The company's goal is to ensure client success and drive growth in their advertising performance, which has contributed to its recognition as one of the fastest-growing private companies in the U.S.

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Koddi

Powerful tool unlocks insights to identify opportunities that accelerate growth across large-scale commerce media programsCANNES, France, June 17, 2024 /PRNewswire/ -- Koddi , the leading retail and commerce media technology for enterprises, announces today its powerful Network Insights Dashboard, the first in a series of launches designed to give commerce media networks more insight into the overall performance of their ad businesses, making it easy to identify trends and opportunities for growth. Beginning today, the dashboard is available to select networks and will be generally available next month.The industry traditionally lags in tools specifically designed to empower networks to deeply and efficiently analyze their performance and opportunities. Retailers often rely on multiple third parties to manage their commerce media operations, leading to fragmentation, less control and limited visibility. Koddi empowers retailers to unify and gain more control over their commerce media programs. By making the Network Insights Dashboard available, customers gain access to an expert-quality tool in an easy-to-navigate dashboard to quickly analyze performance by region, placement, ad format and inventory type to better inform strategy and take action."Retail Media Networks want more visibility into how their programs are performing," said Trevor Narayan, head of product at Koddi. "This tool is part of our longer-term commitment to give them the visibility, insight and control needed to deliver exceptional returns for advertisers while operating highly profitable and growing commerce media businesses

Koddi Releases Insights Dashboard To Empower Commerce Media Networks To Accelerate Growth

Demand for Labor Day is showing a similar trend year-over-year (YOY), according to data from Koddi. In 2022, interest in Labor Day travel dates started in mid-June. In comparison, this year experienced an earlier onset of interest at the beginning of June. At the start of August, there was an uptick in demand for 2022 that was not observed this year.Additionally, there has been a boost in desktop demand (+2.4%) this year. Despite a slight decrease in mobile demand (-3.9%), users are more inclined to book last-minute trips on mobile. In 2022, mobile experienced 2.6 times more demand than desktop in the last five days leading up to Labor Day

Koddi: Labor Day Demand On Similar Track As ’22

Koddi, the commerce media partner for publishers and advertisers, today announced innovations to its unique Quality Score feature for commerce media publishers leveraging its Koddi Ads product. This latest enhancement from Koddi is the first of its kind, delivering immediate quality scoring that is automatically populated and optimized based on private market data.Marketing Technology News: Seasoned Industry Marketing Expert Joins Maris-Tech’s Advisory BoardThe Quality Score feature empowers every commerce media network with its own relevance scoring mechanism that can activate as soon as seven days after launch, based on first-party data, to ensure that ads shown to users are the most relevant possible. Quality Score improves its results via machine learning to continually improve and enhance commerce media performance – publishers saw increases to CTR of up to 25% during testing, which improved both daily volume and shopper experience.Quality Score uses historical data combined with client-provided product information to continuously predict which products are most likely to drive program growth. When applied in the auction model, Koddi helps to ensure that the result set is not only relevant to users, but also highly likely to drive interaction.“Koddi is committed to ensuring that publishers can deliver not just a great commerce media program, but one that is attuned to their specific business goals,” said Eric Brackmann, Head of Commerce Media at Koddi. “We are proud to offer the industry’s first tunable scoring model that operates at an individual program level in any industry – retail, travel, grocery, automotive, or any other.”Marketing Technology News: MarTech Interview with Mona Popli, Vice President of Product Marketing at Heap

Koddi’S Quality Score Improves Ad Relevance For Commerce Media Networks

Koddi, the commerce media platform for publishers and advertisers, today announced the launch of Dynamic Pricing – its newest yield management feature for commerce media publishers leveraging its Koddi Ads product.

News | Tech Alert Live

Koddi launches Dynamic Pricing | MarTech Cube

Koddi has been recognized as one of the fastest-growing U.S. companies by Deloitte and Inc. magazine, and its work-life culture has been honored by Fort Worth Inc and Digiday.

Koddi, LLC recognized as one of the fastest-growing U.S. companies

Koddi recently partnered with eMarketer on a Tech-Talk Webinar titled “The Rise of Private Marketplace Ad Spend,” presented by Connor VanDaveer, Senior Program Manager of Koddi Ads.

Koddi, LLC partnered with eMarketer Inc. on Mar 30th 21'.

Koddi - a leading marketing technology company - today announced that it recently expanded its presence into new channels for its travel vertical

Koddi Announces Channel Expansion and Partner Growth

消费者们虽然“出不了门”但“并未掉线”

旅游品牌缩减搜索广告投放，为出不了门的“流量”付费意义在哪？

Advertising technology solutions for travel industry

Koddi

Advertising technology solutions for travel industry

Koddi

Advertising technology solutions for travel industry

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