Introducing Occupancy insights: A new commercial intelligence layer for Koddi Enterprise. By Jarrod Simpson For years, ROAS has been a defining goal of mid- and lower-funnel ad campaigns. But simple return on ad spend doesn't drive the unique business goal of each advertiser forward, especially ones with expiring goods (such as hotel rooms, car inventory, and quick-stop restaurants). In these cases, advertisers are attempting to capitalize on a short window of time for a customer to make a purchase, and they might have other priorities rather than simply ensuring their ad dollars were spent efficiently. That's why today, Koddi Inc. is launching Occupancy insights, its new commercial intelligence layer for Koddi Enterprise. This toolset embeds commercial data within your bidding algorithm, helping you achieve your unique goals. Koddi Inc. is making this visible throughout its platform, showcasing major opportunities for strategic investment. Instead of leaving you to a platform-centric approach that traditionally rewards already-popular listings, Koddi highlights your areas of need and allows you to strategically modify bids to drive better outcomes. Here's what it means for its advertisers today. Bid based on your unique goals with your unique data. Traditional bid automation optimizes for clicks and return. But this often forces your budget toward already-popular assets, higher daily rates, and historic click-through patterns. In the end, advertisers may have spent their budgets efficiently, but if they're not moving inventory, it wasn't spent effectively. Your business has distinct commercial priorities that platform efficiency metrics ignore. Sometimes, maximizing fill rates is the priority, even if it costs a bit more in ad spend. Its new feature set allows you to use your proprietary intelligence to your advantage. Use custom business data and signals (like property-level and date-specific occupancy, MPI, RGI, direct share, and more) to automatically dictate how budgets and total investments are deployed based on real-time inventory needs. This means constructing custom, scheduled rule sets that sit on top of your existing campaigns to automatically execute when inventory hits specific thresholds. For example, if a hotel drops into a 0-20% occupancy tier, you can automatically trigger a precise bid boost for specific targeted check-in dates. You pay a little more to drive occupancy to your priority markets, but you move the needle towards the outcome that matters to your business. This setup allows you to: * Identify key investment opportunities, and pass on ones you're already winning: Shifting ad dollars away from properties that convert natively and don't need the extra spend. * Find the right mix: Effectively balance spend across major channels. * Capture future demand spikes: Anticipate real-world market catalysts - like concerts, sports, and festivals - and automatically adjust your bidding strategy before those demand windows show up in your historical booking data. * Leverage across publishers: Launching and scaling your custom rule layers seamlessly beyond Google to run across Booking, Expedia, Trivago, and Trip. How it works. This new feature set works across areas of Koddi Enterprise, helping you: * Identify: The system merges real-time business metrics like occupancy data directly with active search demand, as well as additional signals like rate parity and overall auction health. This allows you to quickly evaluate the overall health of your entire portfolio at a glance. The dashboard instantly flags "top need markets" - where high search demand is paired with low occupancy - and isolates areas of critical overspend, where high occupancy is paired with an unnecessarily high budget, so you know exactly where to pull back. * Forecast: An automated agent proactively scours global APIs for upcoming concerts, sports, conferences, and festivals. By mapping these real-world events against your locations, the engine showcases future potential demand spikes before they show up in historical data, enabling your team to make proactive strategy shifts. * Recommend: Based on the identified gaps identified and the forecasted demand, the built-in recommendation engine surfaces specific, high-yield actions. It calculates automated opportunity scores to show you exactly which regions, assets, or booking windows will deliver the highest return on your next ad dollar. * Bid: Once rule sets are defined, the platform automatically translates your business logic into execution. It operates seamlessly on top of your existing campaigns, pushing precise scheduled bid adjustments and multipliers directly to major publisher networks like Google, Booking, Expedia, Trivago, and Trip. * Report: Koddi Inc. believe in proving incremental lift, not just automating tasks. Koddi tracks the real-world impact of your commercial rules by comparing bookings, revenue, and total investment during need periods against non-need periods. This structured reporting proves exactly how much net-new demand was driven to the areas that needed it most. Granular control, tailored to your priorities. Your proprietary data is the lifeblood of your operation, and your data stays with you. Koddi Enterprise serves as an isolated intelligence layer, ensuring your business signals are used exclusively to fuel your own competitive advantage - not shared back to train publisher algorithms or benefit competitor networks. Furthermore, this commercial intelligence layer is not a one-size-fits-all model. It is fully customizable by brand, geography, or micro-region. You retain complete control over which commercial data signals take priority and how they are applied across your network, allowing you to tailor your automation rules to the exact operational nuances of your business. And, you don't have to figure it out alone: its analyst teams work with you every step of the way. For all commerce media. While these use cases are heavily rooted in travel, metasearch, and hotel operations, the core challenge of managing fluctuating inventory and business constraints is universal. Its architecture is fundamentally built for all commerce media. The platform effortlessly extends to diverse non-travel industries - including QSR, automotive, and airlines. Whether you are optimizing ad spend based on vehicle lot turnover, regional restaurant ticket sizes, flight capacity metrics, or shifting delivery windows, Koddi ingests your specific commercial inputs to fundamentally transform how your budget is allocated across major networks like Google. Getting started. As publisher networks continue to normalize and flatten out, your proprietary data is your unfair advantage. As Koddi Inc. continue building on these features, Koddi Inc.'ll be adding new signals, including review score, cancellation risk, MMM, and more. Don't outsource your most critical commercial decisions to a publisher's black box. Contact your account team today to learn more.

By newsroom on may 19, 2026comments off on Koddi and Wolt Ads expand programmatic access to commerce media in Germany. Partnership allows brands and agencies direct access to Wolt's commerce media inventory through programmatic channels - starting with Germany - and also marks Koddi's entry into the local commerce media market Koddi, a worldwide leading retail and commerce media technology for enterprises, today announced it is partnering with Wolt Ads, the advertising arm of Wolt's local commerce platform, to enable programmatic access to Wolt's in-app retail media inventory. Launching first in Germany, the partnership gives brands and agencies a direct way to access Wolt's inventory through programmatic channels. For Koddi, this also marks its active entry into the German commerce media market. Koddi's supply-side platform integrates directly into Wolt's existing auction and product architecture, creating a programmatic path for new demand to access Wolt's inventory. For advertisers, the partnership creates a more connected way to activate Wolt's onsite commerce media alongside broader off-app media activity, improving continuity from media exposure through purchase. At the same time, Wolt maintains control over its auction, inventory, and ad experience. The two companies plan to extend the offering into additional European markets over time, reflecting growing demand for programmatic access to high-intent commerce media inventory in Europe. "As commerce media matures across Europe, there is a clear opportunity to bring more advanced programmatic capabilities into these markets," said Paul Dahill, managing director EMEA sales at Koddi. "Wolt is a key player in commerce that creates high-intent moments for brands. By opening its inventory to programmatic demand, Wolt is making it easier for brands and agencies to access that inventory through the platforms they already use." "Commerce media is becoming a core revenue and growth driver for our platform," said Catalina Salazar, Global Head of Wolt Ads. "The challenge for brands is scaling that without adding complexity or sacrificing the experience. This partnership makes it easier for advertisers to access Wolt while maintaining the quality and relevance our users expect, opening the door to new demand without compromising how ads appear on the platform." This partnership, supported from both Koddi's EMEA HQ in Düsseldorf and global HQ in Fort Worth, Texas, is part of Koddi's broader expansion in Europe and reflects the company's continued investment in programmatic, commerce media infrastructure, and growth across key European markets. Koddi: International commerce media leader expands its presence in the German market This partnership marks a significant step for Koddi's activities in the German market: The company was founded in the U.S. back in 2013 and has built commerce media networks for global companies such as Booking.com, even before the term had become established in the industry. Today, Koddi operates commerce media platforms for companies in the travel, retail, grocery, quick commerce, automotive, and food delivery sectors. Wolt Ads is now Koddi's first major commerce media partner in Germany - marking the company's active entry into the German commerce media market. Yet Koddi is by no means a new name in the German market: The company has operated a location in Düsseldorf for over ten years, which serves as its EMEA headquarters and currently employs 20 people on-site. Until now, however, Koddi had been active in Germany exclusively as a technology partner for the travel industry. "Germany and the DACH region are 2026 a key focus for Koddi as commerce media adoption accelerates across Europe," said Alexander Steenbakkers-Noffke, Managing Director Germany at Koddi. "The launch in Germany with Wolt Ads is a strong step in building that momentum and a great start for us to actively expand our activities in Germany into the commerce and retail media market." Koddi and Wolt Ads expand programmatic access to commerce media in Germany added by newsroom on may 19, 2026 view all posts by newsroom.

Adapting to change: insights from the evolving landscape of advertising and marketing. The advertising and marketing landscape continues to evolve, with brands and platforms adapting their strategies to meet changing consumer behaviors and technological advancements. From fast-food chains leveraging pop culture to engage customers, to new leadership at Roku steering ad initiatives, the industry is witnessing transformative shifts. Additionally, innovative ad technologies are reshaping how brands connect with audiences, and omnichannel strategies are becoming essential for growth. Top insights today. * Fast food brands are shifting focus from price-point value to cultural relevance. * Roku appoints Patrick Harris as the new leader for its advertising division. * Babylist revamps its advertising network using advanced technology from Koddi. * Server-guided ad insertion is emerging as a pivotal technology in streaming markets. * Marzetti emphasizes omnichannel growth and brand discovery in a digital-first world. Fast food brands are shifting focus from price-point value to cultural relevance. As the quick-service restaurant (QSR) sector grapples with changing consumer preferences, brands like McDonald's, Burger King, and Wendy's are rethinking their marketing strategies. Rather than solely competing on price, these brands are increasingly integrating elements of pop culture and nostalgia into their campaigns. This pivot aims to create deeper emotional connections with consumers, ultimately driving sales and traffic in a competitive market. By leveraging popular culture references, these brands not only enhance their appeal but also resonate with a diverse demographic that values experiences over mere discounts. Roku appoints Patrick Harris as the new leader for its advertising division. In a significant leadership change, Roku has appointed Patrick Harris as the new head of its advertising division following the departure of Jay Askinasi. Harris brings a wealth of experience in digital advertising and strategic partnerships, positioning Roku to enhance its advertising offerings. This transition comes at a critical time as Roku continues to expand its advertising capabilities amidst increasing competition in the streaming sector. The shift in leadership is expected to drive innovation and improve the platform's ability to attract advertisers looking for effective ways to reach target audiences in a fragmented media landscape. Babylist revamps its advertising network using advanced technology from Koddi. Babylist, a prominent baby registry platform, is making strides in its advertising strategy by partnering with Koddi to revamp its advertising network. This new technology aims to enhance ad targeting and improve the overall effectiveness of campaigns on the platform. By leveraging advanced data analytics and machine learning capabilities, Babylist is positioned to offer more personalized and relevant advertising experiences for its users. This move not only increases revenue potential for the company but also enriches the experience for advertisers seeking to connect with new parents. Server-guided ad insertion is emerging as a pivotal technology in streaming markets. As the landscape of digital advertising evolves, server-guided ad insertion is becoming an increasingly important method for placing ads in streaming video content. This technology allows for more dynamic ad placements, enabling advertisers to deliver relevant messages in real-time based on viewer behavior and preferences. By providing a seamless viewing experience, server-guided ad insertion has the potential to enhance ad effectiveness and viewer engagement, making it a vital consideration for brands investing in digital video advertising. Marzetti emphasizes omnichannel growth and brand discovery in a digital-first world. Marzetti is focusing on omnichannel strategies to foster brand growth and enhance consumer discovery. With a significant portion of consumer interactions occurring digitally, the company recognizes the importance of integrating its marketing efforts across various channels. By crafting cohesive brand experiences that resonate with consumers both online and offline, Marzetti aims to increase visibility and engagement. This approach not only helps in building brand loyalty but also adapts to the shifting landscape where consumers expect a seamless transition between digital and physical shopping experiences. In conclusion, the advertising and marketing sectors are undergoing significant transformations driven by cultural shifts, technological innovations, and changing consumer behaviors. Brands that adapt to these changes by focusing on cultural relevance, embracing new technologies, and developing omnichannel strategies are likely to thrive in this evolving landscape. As the industry continues to adapt, staying ahead of these trends will be essential for marketers aiming to connect meaningfully with their audiences. Your email address will not be published. Required fields are marked *