Teads and Koddi announce global partnership to advance programmatic access to Retail Media. * 5 hrs ago NEW YORK, Sept. 29, 2026 (GLOBE NEWSWIRE) - Teads (NASDAQ: TEAD), the omnichannel outcomes platform, and Koddi, a leading commerce media platform, today announced a global partnership delivering an open, universal OpenRTB standard for onsite retail media inventory. Building on Teads' position as an early innovator in bringing real-time bidding (RTB) capabilities to native retail listings, this strategic collaboration directly tackles the top challenges facing advertisers today: according to IAB Europe's Attitudes to Retail Media report, the fragmentation of retail media networks (51%) and a lack of standardization (53%) remain the primary barriers for buy-side stakeholders. The integration enables advertisers to unify onsite retail media with their broader omnichannel strategy, seamlessly activating Sponsored Product Ads (SPAs) and high-intent Display placements in Teads Ad Manager across Koddi-powered networks in the US and Europe, including platforms such as Gopuff UK, Hopper, and Wolt Ads. "At Wolt Ads, we're focused on giving brands more ways to reach highly engaged, high-intent shoppers across our platform," said Catalina Salazar, Global Head of Advertising at Wolt. "Opening our marketplace to differentiated demand partners like Teads via Koddi Ads lets us bring in incremental demand via the buying platform of the advertiser's choice while maintaining full control over how our inventory is monetized." Retailers using Koddi Ads are adopting open programmatic to maximize inventory yield and meet demand in their preferred DSP. Supported by sales teams in over 55 countries, Teads supports Koddi Ads retailer partners, like Wolt Ads, with scaled and differentiated advertiser demand. "Advertisers can activate retail media as part of their broader omnichannel strategy in Teads Ad Manager, reducing complexity while maximizing their campaign's performance," said Justin Sparks, GM of Retail & Commerce Media at Teads. "By embracing OpenRTB as a standardization framework, retailers unlock access to significantly more demand by opening up to omnichannel DSPs like ours. We believe this partnership represents the future of retail media: open, standardized, and integrated into the broader advertising ecosystem, connecting shopper and national brand dollars to the same pipes globally." Koddi's commerce media platform enables retailers to open their valuable onsite inventory programmatically while maintaining complete control over inventory, pricing, and quality standards. Through this partnership, enterprise networks using Koddi's platform can now access Teads' global advertiser base seamlessly without managing custom, proprietary integrations. "Our integration with Teads represents a significant milestone in making retail media truly programmatic on a global scale," said Nicholas Ward, President at Koddi. "By connecting premium demand from Teads' global advertiser ecosystem with retailers' high-intent onsite inventory across markets, we're empowering brands to scale retail media activation efficiently while giving retailers access to meaningful incremental demand." This partnership establishes a foundation for expanded ad format support and additional retail partnerships across markets in the future. About Teads Teads Holding Co. ("Teads") (Nasdaq: TEAD) is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for full-funnel objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York with a global team of around 1,700 people in 30+ countries. About Koddi Koddi is the leading retail and commerce media technology for enterprises. Leveraging AI and first-party data, Koddi builds retail and commerce media networks for the biggest companies in the world, including Booking.com, Kroger, Fanatics, and Cars.com. With more than a decade of experience and powering billions of media spend, the company is leading the fast-growing rise of commerce and retail media. Koddi supplies technologies that empower retailers, marketplaces, online travel agencies and more to realize the $100 billion commerce media opportunity. For more information, please visit koddi.com. About Wolt Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity, and earnings to the neighborhoods of the world. Wolt develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them. Wolt was founded in 2014 and joined forces with DoorDash in 2022. Altogether, DoorDash operates in more than 40 countries today. You can read more on the Wolt website. Forward-Looking Statements This press release contains forward-looking statements within the meaning of the federal securities laws, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to possible or assumed future results of its business, financial condition, results of operations, liquidity, plans and objectives. You can generally identify forward-looking statements because they contain words such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "guidance," "outlook," "target," "projects," "contemplates," "believes," "estimates," "predicts," "foresee," "potential" or "continue" or the negative of these terms or other similar expressions that concern its expectations, strategy, plans or intentions. Mycarrollcountynews has based these forward-looking statements largely on its current expectations and projections regarding future events and trends that Mycarrollcountynews believe may affect its business, financial condition and results of operations. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties and other factors, including but not limited to: the risk that its strategic partnership with Koddi may not yield the anticipated benefits, advertiser adoption, or scale across the US and European markets as expected; technical and operational challenges related to the OpenRTB integration; the highly competitive nature of the digital, CTV, and retail media advertising markets; and the other important risks described in the section entitled "Risk Factors" and elsewhere in the Annual Report on Form 10-K filed for the year ended December 31, 2025, and our Quarterly Reports on Form 10-Q filed for the quarters ended March 31, 2026, and June 30, 2026, filed with the Securities and Exchange Commission (the "SEC"), which are available on its website at https://investors.teads.com/ and on the SEC's website at www.sec.gov. Accordingly, you should not rely upon forward-looking statements as predictions of future events. Mycarrollcountynews cannot assure you that the results, events and circumstances reflected in the forward-looking statements will be achieved or occur, and actual results, events or circumstances could differ materially from those projected in the forward-looking statements. Mycarrollcountynews undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events. Mycarrollcountynews do not assume any obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Sabre opens Sponsored Listings to Koddi's travel media platform. Move makes its 'easier' for suppliers to incorporate the channel into wider media strategies Sabre has made its Sponsored Listings inventory available through Koddi Demand, giving hotel advertisers access to paid placements within the travel technology firm's agency booking workflow. The integration allows hotel brands to manage and measure Sabre Sponsored Listings alongside other travel media campaigns through Koddi Demand. Sponsored Listings enables hotels to promote their properties within the shopping and booking workflow used by travel advisors and corporate travel bookers using Sabre Mosaic Agency Workspace. The placements are designed to give hotel advertisers greater visibility while travel sellers are searching for and selecting accommodation on behalf of customers. Sabre said its Mosaic platform connects travel sellers in more than 190 countries, giving hotel advertisers access to a B2B audience at the point of booking. The integration also brings Sabre's advertising inventory into Koddi Demand's existing media management infrastructure, which supports campaign activation, forecasting, pacing and attribution. Chris Heike, VP of operations and programme management at Koddi, said the integration would allow hotels to add Sabre to broader travel media strategies without creating separate buying and measurement workflows. "Sabre gives advertisers access to an incredibly valuable audience at an important moment in the booking process," he said. John Peebles, general manager of Media at Sabre, said making Sponsored Listings available through Koddi Demand would make it easier for suppliers to incorporate the channel into wider media strategies. The move comes as travel media expands beyond consumer-facing OTAs and metasearch into B2B booking environments, giving suppliers opportunities to pay for visibility within the systems used by travel professionals. Sabre's Sponsored Listings are targeted at travel advisors and travel management companies, while Koddi Demand provides a single technology layer for hotel marketers managing sponsored placements across multiple travel platforms. The integration adds Sabre to Koddi Demand's growing travel media ecosystem as hotel advertisers increasingly look to manage fragmented advertising inventory across marketplaces, OTAs and other travel platforms from a single system.

Koddi accelerates Commerce Media evolution via strategic GIPHY platform and LiveRamp identity collaboration. Media technologies company Koddi has made a groundbreaking move and partnered with GIPHY. Thanks to this partnership, global companies now can run targeted advertisements using digital stickers, GIFs, reactions in conversation, and in-app search engines. Combining the power of commerce media infrastructure of Koddi, the scale of GIPHY, and the first-party identity solution of LiveRamp, the multi-stakeholder collaboration empowers digital marketers to catch the eye of consumers during natural everyday micro-moments. The project marks the beginning of the new era of advertising monetization for GIPHY and provides omnichannel brands with an opportunity to scale their reach in a privacy-minded way. Self-learning ad tech Koddi's role as an enabler of technology for the digital media companies is made clear by the collaborative approach adopted. Through the provision of a platform that can deliver ads, manage budgets, and offer analytics to enhance performance, Koddi can allow high-volume players like GIPHY to set up advertising networks that are sustainable and scalable into the future. "Consumers don't just interact with brands when they're shopping. They connect with them while they're searching and sharing," said Eric Brackmann, VP of Commerce Media at Koddi. "This partnership brings commerce media capabilities to those moments, helping advertisers activate campaigns more effectively while giving GIPHY the foundation to scale and monetize its advertising business." Expanding non-endemic retail media beyond traditional product pages. Given the rising dependency on visual-based messages in digital communications, programmatic advertisers are actively looking for other means through which they can connect in a more authentic manner than is possible with traditional desktop banners and pre-roll videos. Through the integration, there will be enhanced demographics, campaign coordination, and measurement in terms of ROAS for brands within GIPHY's ad unit inventory. "As we continue to grow GIPHY Ads, we're focused on delivering more value to advertisers while creating a scalable foundation for long-term growth," said Kevin Hein, Chief Growth Officer at GIPHY. "Koddi's technology helps us streamline campaign activation, improve performance and build the infrastructure needed to support the next phase of our advertising business." As the commerce media market rapidly branches out from traditional retail websites, this deployment demonstrates how organizations can systematically leverage an owned digital footprint. By combining data privacy standards, predictive campaign analytics, and high-engagement short-form media, Koddi provides the essential tools to deploy commerce media networks for any enterprise with an active, owned digital audience. Platform key deliverables for enterprise advertisers: * Conversational Activation: Contextual placement within the messaging flows, reactions, and daily expressions used by billions of mobile device users. * Privacy-First Identity Integration: Leveraging LiveRamp infrastructure to enable highly secure, first-party audience synchronization without reliance on signal degradation or third-party cookies. * Unified Performance Analytics: Streamlined reporting pipelines that help media buying teams quantify the impact of short-form conversational campaigns.