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About
Koddi provides advertising technology solutions specifically designed for the travel industry. Its main product, Koddi Demand, helps clients, such as travel agencies and hotel chains, enhance their online advertising performance by utilizing data-driven insights and scalable technology. Clients subscribe to Koddi's platform, which operates on a software-as-a-service (SaaS) model, allowing them to access a range of advertising tools for a recurring fee. Koddi differentiates itself from competitors by focusing on the unique needs of the travel sector and prioritizing customer success, which fosters strong relationships and helps clients achieve their marketing goals. The company's goal is to enable its clients to maximize their ad revenue and drive growth in their businesses.
Company Stage
N/A
Employees
51-200
Industries
Consumer Software, Enterprise Software
Total Funding
N/A
Headquarters
Fort Worth, Texas
Founded
2013
Simplify's Take
What believers are saying
- Koddi's Dynamic Pricing feature maximizes revenue for commerce media publishers.
- The rise of private marketplace ad spend aligns with Koddi's strategic partnerships.
- Increased desktop demand for travel bookings presents growth opportunities for Koddi.
What critics are saying
- Emerging ad tech startups offer innovative solutions at lower costs, threatening Koddi's market share.
- Privacy regulations like CCPA and GDPR may impact Koddi's data-driven strategies.
- The shift towards mobile-first interactions requires rapid adaptation of Koddi's platform.
What makes Koddi unique
- Koddi's Network Insights Dashboard offers unique visibility for commerce media networks.
- Koddi Demand optimizes ad strategies with data-driven insights and scalable technology.
- Koddi's Quality Score feature enhances ad relevance using machine learning.
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Benefits
401K with Employer Match
We invest in more than just your professional and personal growth.
Wellness - We’ve got you covered with quality insurance, a gym membership reimbursement, and other ad-hoc wellness programs.
Unlimited Vacation - We believe when you are well-rested, you do better work for our clients.
Generous Holiday Schedule - In addition to our unlimited vacation policy, our offices take time off for major national holidays.
Travel Incentives - We want our employees to get out and travel. We offer incentives for personal travel as well as visits to clients and other Koddi offices.
Parental Leave - We offer generous time off to grow your family when you join ours.
Team Bonding Events - Whether it’s an office-wide happy hour, kickball team, or company off-site, we love bringing everyone together for some good old-fashioned team bonding.
Company Retreats - When we travel together, we learn together. We offer company-wide retreats to exciting destinations.
Casual Atmosphere - From our dress code to our open door policy, we spend our energy on what really matters.
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