Consumers expect more relevant and personalized search results when shopping online. Leveraging  artificial intelligence (AI)-powered search with traditional strategies helps companies use data like product reviews, inventory levels, and revenue to optimize search results to assist consumers and meet business goals. Meanwhile, eCommerce companies want to improve search results and conversion rates, often using AI-powered search. When combined with traditional strategies like metrics-based boosting, businesses can leverage existing data to better align search results with customer needs and business goals. Read more: How Businesses Can Navigate the AI Search Shake-Up

Powerful tool unlocks insights to identify opportunities that accelerate growth across large-scale commerce media programsCANNES, France, June 17, 2024 /PRNewswire/ -- Koddi , the leading retail and commerce media technology for enterprises, announces today its powerful Network Insights Dashboard, the first in a series of launches designed to give commerce media networks more insight into the overall performance of their ad businesses, making it easy to identify trends and opportunities for growth. Beginning today, the dashboard is available to select networks and will be generally available next month.The industry traditionally lags in tools specifically designed to empower networks to deeply and efficiently analyze their performance and opportunities. Retailers often rely on multiple third parties to manage their commerce media operations, leading to fragmentation, less control and limited visibility. Koddi empowers retailers to unify and gain more control over their commerce media programs. By making the Network Insights Dashboard available, customers gain access to an expert-quality tool in an easy-to-navigate dashboard to quickly analyze performance by region, placement, ad format and inventory type to better inform strategy and take action."Retail Media Networks want more visibility into how their programs are performing," said Trevor Narayan, head of product at Koddi. "This tool is part of our longer-term commitment to give them the visibility, insight and control needed to deliver exceptional returns for advertisers while operating highly profitable and growing commerce media businesses

Demand for Labor Day is showing a similar trend year-over-year (YOY), according to data from Koddi. In 2022, interest in Labor Day travel dates started in mid-June. In comparison, this year experienced an earlier onset of interest at the beginning of June. At the start of August, there was an uptick in demand for 2022 that was not observed this year.Additionally, there has been a boost in desktop demand (+2.4%) this year. Despite a slight decrease in mobile demand (-3.9%), users are more inclined to book last-minute trips on mobile. In 2022, mobile experienced 2.6 times more demand than desktop in the last five days leading up to Labor Day