Koddi expands Commerce Media targeting capabilities through new GIPHY and LiveRamp collaboration. Partnership enables brands to activate targeted advertising across GIFs, stickers, reactions and conversational moments. FORT WORTH, Texas, July 16, 2026 (GLOBE NEWSWIRE) - Koddi, the leading commerce media technology for enterprises, today announced a partnership with GIPHY that enables brands to activate targeted advertising across GIFs, stickers, reactions and search experiences. The partnership combines Koddi's commerce media technology, LiveRamp's identity and audience capabilities and GIPHY's advertising platform to help advertisers engage consumers in the moments of digital self-expression that happen every day. Together, the companies are creating new opportunities for brands to reach highly engaged audiences while supporting GIPHY's next phase of advertising growth. The partnership underscores Koddi's ability to help media owners modernize and scale their advertising businesses. By delivering the infrastructure required to manage campaigns, serve ads and optimize media performance, Koddi enables organizations like GIPHY to unlock greater efficiency, maximize monetization and build future-ready advertising ecosystems. "Consumers don't just interact with brands when they're shopping. They connect with them while they're searching and sharing," said Eric Brackmann, VP of Commerce Media at Koddi. "This partnership brings commerce media capabilities to those moments, helping advertisers activate campaigns more effectively while giving GIPHY the foundation to scale and monetize its advertising business." As consumers communicate through GIFs, advertisers are looking for new ways to build meaningful connections with audiences beyond traditional display and video formats. The partnership brings more advanced audience activation, campaign management and measurement capabilities to GIPHY's advertising platform, enabling brands to better understand and optimize performance across these experiences. "As we continue to grow GIPHY Ads, we're focused on delivering more value to advertisers while creating a scalable foundation for long-term growth," said Kevin Hein, Chief Growth Officer at GIPHY. "Koddi's technology helps us streamline campaign activation, improve performance and build the infrastructure needed to support the next phase of our advertising business." As commerce media continues to extend beyond traditional retail environments, partnerships like this demonstrate how advertisers can reach consumers in more engaging, contextually relevant moments. By bringing together privacy-first data, intelligent campaign activation and premium consumer experiences, Koddi is helping enable commerce media for any organization with an owned digital audience, unlocking new opportunities to create value for advertisers and consumers alike. About Koddi Koddi is the leading commerce media platform powering the world's most ambitious media networks and brands. Built on first-party data, cutting-edge agentic decisioning, and over a decade of experience powering billions in media spend, Koddi enables enterprises across commerce verticals to launch and scale media networks, drive smarter monetization, and deliver next-generation consumer experiences. Koddi partners include Babylist, Booking.com, Cars.com, Fanatics, Gopuff, Grubhub, Kohl's, Kroger, and many more. Learn more at koddi.com. About GIPHY Founded in 2013, GIPHY Inc. is the visual communication platform where thousands of creators, media, and brand partners make everyday expression a little more moving. GIPHY empowers you to discover and share the GIFs, Clips, and Stickers that make your conversations more positive, more expressive, and more you. In addition, GIPHY Ads enables brands to connect with their audiences through ads people share, not just see. Acquired by Shutterstock in 2023, GIPHY's platform has a daily user reach of 1+ billion to which it serves 10+ billion pieces of short-form content every day. For more information, visit GIPHY.com or follow Africa Finance Today on Instagram, Twitter, Facebook, and TikTok @GIPHY. Media Contact Rachel Jermansky, SamsonPR for Koddi [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Africa Finance Today do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Adapting to change: insights from the evolving landscape of advertising and marketing. The advertising and marketing landscape continues to evolve, with brands and platforms adapting their strategies to meet changing consumer behaviors and technological advancements. From fast-food chains leveraging pop culture to engage customers, to new leadership at Roku steering ad initiatives, the industry is witnessing transformative shifts. Additionally, innovative ad technologies are reshaping how brands connect with audiences, and omnichannel strategies are becoming essential for growth. Top insights today. * Fast food brands are shifting focus from price-point value to cultural relevance. * Roku appoints Patrick Harris as the new leader for its advertising division. * Babylist revamps its advertising network using advanced technology from Koddi. * Server-guided ad insertion is emerging as a pivotal technology in streaming markets. * Marzetti emphasizes omnichannel growth and brand discovery in a digital-first world. Fast food brands are shifting focus from price-point value to cultural relevance. As the quick-service restaurant (QSR) sector grapples with changing consumer preferences, brands like McDonald's, Burger King, and Wendy's are rethinking their marketing strategies. Rather than solely competing on price, these brands are increasingly integrating elements of pop culture and nostalgia into their campaigns. This pivot aims to create deeper emotional connections with consumers, ultimately driving sales and traffic in a competitive market. By leveraging popular culture references, these brands not only enhance their appeal but also resonate with a diverse demographic that values experiences over mere discounts. Roku appoints Patrick Harris as the new leader for its advertising division. In a significant leadership change, Roku has appointed Patrick Harris as the new head of its advertising division following the departure of Jay Askinasi. Harris brings a wealth of experience in digital advertising and strategic partnerships, positioning Roku to enhance its advertising offerings. This transition comes at a critical time as Roku continues to expand its advertising capabilities amidst increasing competition in the streaming sector. The shift in leadership is expected to drive innovation and improve the platform's ability to attract advertisers looking for effective ways to reach target audiences in a fragmented media landscape. Babylist revamps its advertising network using advanced technology from Koddi. Babylist, a prominent baby registry platform, is making strides in its advertising strategy by partnering with Koddi to revamp its advertising network. This new technology aims to enhance ad targeting and improve the overall effectiveness of campaigns on the platform. By leveraging advanced data analytics and machine learning capabilities, Babylist is positioned to offer more personalized and relevant advertising experiences for its users. This move not only increases revenue potential for the company but also enriches the experience for advertisers seeking to connect with new parents. Server-guided ad insertion is emerging as a pivotal technology in streaming markets. As the landscape of digital advertising evolves, server-guided ad insertion is becoming an increasingly important method for placing ads in streaming video content. This technology allows for more dynamic ad placements, enabling advertisers to deliver relevant messages in real-time based on viewer behavior and preferences. By providing a seamless viewing experience, server-guided ad insertion has the potential to enhance ad effectiveness and viewer engagement, making it a vital consideration for brands investing in digital video advertising. Marzetti emphasizes omnichannel growth and brand discovery in a digital-first world. Marzetti is focusing on omnichannel strategies to foster brand growth and enhance consumer discovery. With a significant portion of consumer interactions occurring digitally, the company recognizes the importance of integrating its marketing efforts across various channels. By crafting cohesive brand experiences that resonate with consumers both online and offline, Marzetti aims to increase visibility and engagement. This approach not only helps in building brand loyalty but also adapts to the shifting landscape where consumers expect a seamless transition between digital and physical shopping experiences. In conclusion, the advertising and marketing sectors are undergoing significant transformations driven by cultural shifts, technological innovations, and changing consumer behaviors. Brands that adapt to these changes by focusing on cultural relevance, embracing new technologies, and developing omnichannel strategies are likely to thrive in this evolving landscape. As the industry continues to adapt, staying ahead of these trends will be essential for marketers aiming to connect meaningfully with their audiences. Your email address will not be published. Required fields are marked *