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About Koddi
Industries
Consumer Software
Enterprise Software
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Fort Worth, Texas
Founded
2013
Overview
Koddi provides advertising technology solutions specifically designed for the travel industry. Its main product, Koddi Demand, helps clients, such as travel agencies and hotel chains, improve their online advertising performance by using data-driven insights to optimize their strategies. Clients subscribe to Koddi's platform, which operates on a software-as-a-service (SaaS) model, allowing them to access a range of advertising tools for a recurring fee. Koddi differentiates itself from competitors by focusing on the unique needs of the travel sector and building strong relationships with its clients to ensure their success. The company's goal is to help clients maximize their ad revenue and achieve growth in their marketing efforts.
Simplify's Take
What believers are saying
- Koddi's Dynamic Pricing feature maximizes revenue for commerce media publishers.
- The rise of private marketplace ad spend aligns with Koddi's strategic partnerships.
- Increased desktop demand for travel bookings presents growth opportunities for Koddi.
What critics are saying
- Emerging ad tech startups offer innovative solutions at lower costs, threatening Koddi's market share.
- Privacy regulations like CCPA and GDPR may impact Koddi's data-driven strategies.
- The shift towards mobile-first interactions requires rapid adaptation of Koddi's platform.
What makes Koddi unique
- Koddi's Network Insights Dashboard offers unique visibility for commerce media networks.
- Koddi Demand optimizes ad strategies with data-driven insights and scalable technology.
- Koddi's Quality Score feature enhances ad relevance using machine learning.
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Benefits
401K with Employer Match
We invest in more than just your professional and personal growth.
Wellness - We’ve got you covered with quality insurance, a gym membership reimbursement, and other ad-hoc wellness programs.
Unlimited Vacation - We believe when you are well-rested, you do better work for our clients.
Generous Holiday Schedule - In addition to our unlimited vacation policy, our offices take time off for major national holidays.
Travel Incentives - We want our employees to get out and travel. We offer incentives for personal travel as well as visits to clients and other Koddi offices.
Parental Leave - We offer generous time off to grow your family when you join ours.
Team Bonding Events - Whether it’s an office-wide happy hour, kickball team, or company off-site, we love bringing everyone together for some good old-fashioned team bonding.
Company Retreats - When we travel together, we learn together. We offer company-wide retreats to exciting destinations.
Casual Atmosphere - From our dress code to our open door policy, we spend our energy on what really matters.
Company News
Powerful tool unlocks insights to identify opportunities that accelerate growth across large-scale commerce media programsCANNES, France, June 17, 2024 /PRNewswire/ -- Koddi , the leading retail and commerce media technology for enterprises, announces today its powerful Network Insights Dashboard, the first in a series of launches designed to give commerce media networks more insight into the overall performance of their ad businesses, making it easy to identify trends and opportunities for growth. Beginning today, the dashboard is available to select networks and will be generally available next month.The industry traditionally lags in tools specifically designed to empower networks to deeply and efficiently analyze their performance and opportunities. Retailers often rely on multiple third parties to manage their commerce media operations, leading to fragmentation, less control and limited visibility. Koddi empowers retailers to unify and gain more control over their commerce media programs. By making the Network Insights Dashboard available, customers gain access to an expert-quality tool in an easy-to-navigate dashboard to quickly analyze performance by region, placement, ad format and inventory type to better inform strategy and take action."Retail Media Networks want more visibility into how their programs are performing," said Trevor Narayan, head of product at Koddi. "This tool is part of our longer-term commitment to give them the visibility, insight and control needed to deliver exceptional returns for advertisers while operating highly profitable and growing commerce media businesses
Demand for Labor Day is showing a similar trend year-over-year (YOY), according to data from Koddi. In 2022, interest in Labor Day travel dates started in mid-June. In comparison, this year experienced an earlier onset of interest at the beginning of June. At the start of August, there was an uptick in demand for 2022 that was not observed this year.Additionally, there has been a boost in desktop demand (+2.4%) this year. Despite a slight decrease in mobile demand (-3.9%), users are more inclined to book last-minute trips on mobile. In 2022, mobile experienced 2.6 times more demand than desktop in the last five days leading up to Labor Day
Koddi, the commerce media partner for publishers and advertisers, today announced innovations to its unique Quality Score feature for commerce media publishers leveraging its Koddi Ads product. This latest enhancement from Koddi is the first of its kind, delivering immediate quality scoring that is automatically populated and optimized based on private market data.Marketing Technology News: Seasoned Industry Marketing Expert Joins Maris-Tech’s Advisory BoardThe Quality Score feature empowers every commerce media network with its own relevance scoring mechanism that can activate as soon as seven days after launch, based on first-party data, to ensure that ads shown to users are the most relevant possible. Quality Score improves its results via machine learning to continually improve and enhance commerce media performance – publishers saw increases to CTR of up to 25% during testing, which improved both daily volume and shopper experience.Quality Score uses historical data combined with client-provided product information to continuously predict which products are most likely to drive program growth. When applied in the auction model, Koddi helps to ensure that the result set is not only relevant to users, but also highly likely to drive interaction.“Koddi is committed to ensuring that publishers can deliver not just a great commerce media program, but one that is attuned to their specific business goals,” said Eric Brackmann, Head of Commerce Media at Koddi. “We are proud to offer the industry’s first tunable scoring model that operates at an individual program level in any industry – retail, travel, grocery, automotive, or any other.”Marketing Technology News: MarTech Interview with Mona Popli, Vice President of Product Marketing at Heap
Koddi, the commerce media platform for publishers and advertisers, today announced the launch of Dynamic Pricing – its newest yield management feature for commerce media publishers leveraging its Koddi Ads product.
Koddi, the commerce media platform for publishers and advertisers, today announced the launch of Dynamic Pricing – its newest yield management feature for commerce media publishers leveraging its Koddi Ads product.
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About Koddi
Industries
Consumer Software
Enterprise Software
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Fort Worth, Texas
Founded
2013
Koddi is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today