C

Chick-fil-A

Quick-service chicken restaurant with loyalty program

Principal Program Lead - Media Strategy

Full-TimeUpdated Deadline 9/23/27
No salary listed
Senior, Expert
Bachelor's
Atlanta, GA, USA
HybridHybrid: minimum 8–10 in-person days per month; 10% travel.
Growth & MarketingPerformance & Paid Marketing

About the job

Requirements
  • A bachelor's degree or equivalent experience is required.
  • Six years of experience are required.
  • The role requires strategic capability, deadline management, adaptability in reprioritizing, independent work with minimal direction, attention to detail, confidentiality, self-motivation, and capacity to handle a high workload.
  • Strong communication skills are required.
  • High proficiency in Microsoft Office Suite, particularly Excel, is required.
  • The role is local and not remote.
Responsibilities
  • Lead development of national and market-level paid media strategy and optimize annual investments for efficiency and effectiveness.
  • Develop, implement, and report on paid audience strategy across internal stakeholders and the agency.
  • Plan, execute, and optimize annual market and national media strategies for general market, multicultural, and other relevant audiences.
  • Develop and implement omnichannel strategy with the internal customer relationship management team.
  • Consult on and implement brand extension strategy.
  • Develop, implement, and report on tent-pole strategy.
  • Coordinate with internal creative production, customer market insights, digital transformation, and other teams to maximize investment and avoid duplicated effort.
  • Consult with international marketing teams to align work across regions.
  • Consult with the Sales and Brand Growth team to align strategies with business priorities.
  • Develop and manage national partnership strategy and implementation.
  • Manage the relationship with the sports and entertainment agency.
  • Plan and execute annual Peach Bowl advertising elements with the sports and entertainment agency.
  • Manage national media budget expenses and invoicing.
  • Coordinate national and market billing and invoicing needs with Centralized Coding and Accounting to resolve billing issues.
  • Manage beverage fund projections and monthly invoice coding.
  • Lead cross-functional work with the customer market insights team to ensure research needs are met.
  • Manage the customer market insights relationship and ensure the Marketing Mix Model, audience-first paid media strategy, and other research projects focus on learnings for current and future optimization.
  • Manage the ad technology stack and data strategy supporting investment strategy, execution, optimization, and reporting.
  • Evaluate ad technology strategy with customer market insights to maximize media investment opportunities.
  • Lead Marketing Mix Model discussions with customer market insights to ensure data cuts address investment team needs.
  • Lead the agency learning agenda to reflect current customer and industry trends.
Desired Qualifications
  • Twelve or more years of experience in a media strategy leadership role.
  • Agency and brand experience.

About the company

C

Chick-fil-A

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Website

Chick-fil-A operates fast-food restaurants in the U.S. focused on chicken items like sandwiches, nuggets, and waffle fries, served dine-in, takeout, drive-thru, and through mobile ordering and delivery. Customers earn points through the Chick-fil-A One loyalty program with tiers (Member, Silver, Red) and rewards to encourage repeat visits. The company emphasizes quick service, friendly staff, and a seamless app experience for ordering, payment, and rewards. Its goal is to build long-term customer loyalty and expand its U.S. footprint by delivering reliable quality and convenient dining options.

Company Size

10,001+

Company Stage

Debt Financing

Total Funding

$650M

Headquarters

Atlanta, Georgia

Founded

1946

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Simplify's Take

What believers are saying

  • 2025 revenue rose 14% to $10.3 billion, despite only 1% net income growth.
  • Chick-fil-A opened 179 restaurants in 2025 and announced Spokane, Cornelius, and Edmond openings.
  • Red Wagon Ventures expands into Daybright and Acrew, diversifying beyond chicken by 2027.

What critics are saying

  • Williams v. Chick-fil-A, filed July 23, 2026, targets Chick-fil-A One breach controls.
  • EEOC sued Hatch Trick in May 2026; franchise employment practices still expose the brand.
  • Mall closures at Arbor Place, Cobb, and North Point signal weaker legacy formats.

What makes Chick-fil-A unique

  • Andrew Cathy keeps Chick-fil-A family-owned, rejecting an IPO on October 4, 2026.
  • The operator model drives local entrepreneurship, exemplified by Greg Harjo’s third Edmond restaurant.
  • Chick-fil-A preserves human drive-thru service, refusing AI ordering on October 4, 2026.

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Benefits

  • Flexible Work Hours
  • Remote Work Options

Growth & Insights and Company News

6 month growth

24%

1 year growth

29%

2 year growth

29%
BIZ Magazine
Oct 23rd, 2026
New Chick-fil-A to open Oct. 29 in Bossier City, creating more than 100 jobs.

New Chick-fil-A to open Oct. 29 in Bossier City, creating more than 100 jobs. BOSSIER CITY, La. - Chick-fil-A will open a new Bossier City restaurant next week, adding more than 100 jobs as the restaurant chain expands its presence in the city. The new restaurant, located at 2968 E. Texas Ave., will open Thursday, Oct. 29, at 6 a.m. It will be operated by Stephanie Hoover, who was selected by Chick-fil-A as the location's local owner-operator. The restaurant will offer dine-in, drive-thru, carry-out, delivery and catering service, along with the company's Mobile Thru ordering option. Regular hours will be 6 a.m. to 10 p.m. Monday through Saturday. Hoover began working for Chick-fil-A as a high school student 19 years ago and continued with the company after college. She later participated in Chick-fil-A's Leadership Development Program before pursuing an opportunity to become an owner-operator. "Bossier City is a community that reflects the values of hard work, dedication and service, and I'm grateful for the opportunity to make it home," Hoover said in announcing the opening. The company said the new restaurant will create more than 100 jobs. Chick-fil-A also plans to mark the opening with a $25,000 donation to the Food Bank of Northwest Louisiana to support hunger relief efforts in the region. The restaurant will participate in the company's Shared Table program, which redirects surplus food to local nonprofit organizations. The East Texas Avenue restaurant adds another Chick-fil-A location in Bossier City. The chain also operates a restaurant at 2601 Beene Blvd. near Airline Drive and Interstate 220. As part of its opening-day promotion, customers who visit the new restaurant wearing cow-themed attire will be eligible for a free entrée or children's meal while supplies last. Chick-fil-A operates more than 3,000 restaurants in the United States and several international markets.

Texas Border Business
Oct 22nd, 2026
San Juan welcomes first Chick-fil-A restaurant, Oct 29th.

San Juan welcomes first Chick-fil-A restaurant, Oct 29th. Oct 22, 2026 Listen to article (english) Translate text to Spanish or other 102 languages! Oct 19, 2026 Oct 2, 2026 - Advertisement - Texas Border Business - Advertisement - SAN JUAN, Texas (Oct. 22, 2026) - A new Chick-fil-A(R) restaurant will begin serving the San Juan community on Thursday, Oct. 29, 2026 at 6:30 a.m., creating approximately 95 full-and-part-time jobs. Chick-fil-A, Inc. selected Rodrigo Ortega as the local Owner-Operator of Chick-fil-A Shops at Chavez. Located at 601 N Cesar Chavez Road, Chick-fil-A Shops at Chavez will serve Guests Monday through Saturday from 6:30 a.m. to 11:00 p.m., offering dine-in, drive-thru, carry-out, third-party delivery, mobile pick-up and Mobile Thru. To celebrate, Ortega and team are inviting the community to show their spots at a Moove-In Party on opening day! Whether it's a full cow suit or a simple cow-spotted accessory, Guests of all ages are invited to join the fun. Anyone who visits the restaurant on opening day dressed in cow spots can redeem one free entrée* or kid's meal inside the restaurant or in the drive-thru. - Advertisement - Information source: Chick-fil-A - Advertisement - Oct 23, 2026

Yahoo
Oct 21st, 2026
Chick-fil-A to open new location in Corryville. Here's when and where.

Chick-fil-A to open new location in Corryville. Here's when and where. Kaycee Sloan, Cincinnati Enquirer Updated Wed, October 21, 2026 at 5:54 AM PDT Moo-ve over! A new eatery is coming that surely will have people in the University of Cincinnati area eating more chicken. Chick-fil-A is opening its newest restaurant at 198 E. McMillan St. in Corryville on Oct. 22. The location will serve guests Monday-Saturday from 6:30 a.m. to 10 p.m. The new restaurant location marks a full-circle homecoming for owner-operator Kevin Lopez, who began his career teaching with Teach For America in Cincinnati in 2012, just blocks from the new restaurant. Chick-fil-A, Inc. selected Lopez to be the owner-operator. "Cincinnati is where I first began to understand how deeply opportunity can shape a person's future," Lopez said in a press release. "During my time with Teach For America, I saw firsthand that education is an important part of strengthening a community, but so are access to meaningful employment and basic needs like food. I'm grateful for the opportunity to build on that work by creating jobs, developing our team members and serving guests for years to come." Lopez's journey to becoming a Chick-fil-A local owner-operator is rooted in a longtime passion for serving others. According to his LinkedIn bio, Lopez was previously a kindergarten and first-grade lead teacher at Impact Academy, a public charter elementary school in Cincinnati from 2012-2014. He then worked at Procter & Gamble in a corporate sales role for four years before ultimately becoming a Chick-fil-A owner-operator in Philadelphia in 2023. Now, he and his wife are returning to Cincinnati, her hometown. Ahead of opening day, Chick-fil-A, Inc. and several Cincinnati-area local operators recently volunteered with Our Daily Bread, a soup kitchen in Over-the-Rhine, serving nearly 600 meals to neighbors in need. The restaurant chain made a $45,000 donation to support local hunger relief, with $25,000 going to Feeding America, benefiting Freestore Foodbank, as well as $10,000 donations to both Our Daily Bread and Last Mile Food Rescue. When does Chick-fil-A open in Corryville? The new Chick-fil-A location opens at 198 E. McMillan St. on Oct. 22 at 6:30 a.m. To celebrate the grand opening, Chick-fil-A is giving a free entrée or kids' meal to guests dressed in cow attire Thursday. It doesn't matter if it's a full cow costume or a simple cow-spotted accessory; all ages are encouraged to join the fun. How to navigate traffic at Chick-fil-A's grand opening. If you're heading to Chick-fil-A's grand opening in Corryville, expect traffic and long lines. To manage traffic flow and ensure a smooth opening, the restaurant coordinated a plan for guests, including traffic flow and an entry point. This story was updated to correct the name of the University of Cincinnati-area neighborhood where the new Chick-fil-A is located.

The Cincinnati Enquirer
Oct 21st, 2026
Chick-fil-A to open in Clifton, taps former Cincy teacher to operate location.

Chick-fil-A to open in Clifton, taps former Cincy teacher to operate location. Cincinnati Enquirer Updated Oct. 21, 2026, 5:26 p.m. ET Moo-ve over! A new eatery is coming that surely will have people in the University of Cincinnati area eating more chicken. Chick-fil-A is opening its newest restaurant at 198 E. McMillan St. in Corryville on Oct. 22. The location will serve guests Monday-Saturday from 6:30 a.m. to 10 p.m. The new restaurant location marks a full-circle homecoming for owner-operator Kevin Lopez, who began his career teaching with Teach For America in Cincinnati in 2012, just blocks from the new restaurant. Chick-fil-A, Inc. selected Lopez to be the owner-operator. "Cincinnati is where I first began to understand how deeply opportunity can shape a person's future," Lopez said in a press release. "During my time with Teach For America, I saw firsthand that education is an important part of strengthening a community, but so are access to meaningful employment and basic needs like food. I'm grateful for the opportunity to build on that work by creating jobs, developing our team members and serving guests for years to come." Lopez's journey to becoming a Chick-fil-A local owner-operator is rooted in a longtime passion for serving others. According to his LinkedIn bio, Lopez was previously a kindergarten and first-grade lead teacher at Impact Academy, a public charter elementary school in Cincinnati from 2012-2014. He then worked at Procter & Gamble in a corporate sales role for four years before ultimately becoming a Chick-fil-A owner-operator in Philadelphia in 2023. Now, he and his wife are returning to Cincinnati, her hometown. Ahead of opening day, Chick-fil-A, Inc. and several Cincinnati-area local operators recently volunteered with Our Daily Bread, a soup kitchen in Over-the-Rhine, serving nearly 600 meals to neighbors in need. The restaurant chain made a $45,000 donation to support local hunger relief, with $25,000 going to Feeding America, benefiting Freestore Foodbank, as well as $10,000 donations to both Our Daily Bread and Last Mile Food Rescue. When does Chick-fil-A open in Clifton? The new Chick-fil-A location opens at 198 E. McMillan St. on Oct. 22 at 6:30 a.m. To celebrate the grand opening, Chick-fil-A is giving a free entrée or kids' meal to guests dressed in cow attire Thursday. It doesn't matter if it's a full cow costume or a simple cow-spotted accessory; all ages are encouraged to join the fun. How to navigate traffic at Chick-fil-A's grand opening. If you're heading to Chick-fil-A's grand opening in Corryville, expect traffic and long lines. To manage traffic flow and ensure a smooth opening, the restaurant coordinated a plan for guests, including traffic flow and an entry point. This story was updated to correct the name of the University of Cincinnati-area neighborhood where the new Chick-fil-A is located. We may earn a commission when you buy through links on this page. Our editorial recommendations are made independently of that compensation.

FOX19
Oct 20th, 2026
Cincinnati will soon be able to 'eat mor chikin' with newest Chick-fil-A.

Cincinnati will soon be able to 'eat mor chikin' with newest Chick-fil-A. Published: Oct. 20, 2026 at 10:57 AM PDT Video above is from FOX19 NOW's previous coverage. CINCINNATI (WXIX) - After more than a year of planning and construction, Cincinnati's newest Chick-fil-A is ready to open. The new restaurant and drive-thru will open at 198 E. McMillan St. on Oct. 22 at 6:30 a.m. Originally, the Clifton Chick-fil-A was scheduled to open in February, however, it was still under construction throughout the summer. "It's our pleasure to confirm we will be opening a new Chick-fil-A restaurant, Chick-fil-A McMillan & Highland, in Cincinnati. Construction is currently underway, and we anticipate opening as early as this Fall, pending any delays," a spokesperson said in April. On top of bringing its popular chicken sandwiches, waffle fries and shakes to the Clifton neighborhood, the store has also created 125 jobs for the area.