Product Marketing Manager

The Role

We are looking for a Product Marketing Manager to join our team and our mission to simplify the healthcare transaction by making healthcare prices and processes transparent and easy to understand. As Product Marketing Manager, you will support the go-to-market strategy and execution for new and emerging products across launches, messaging, positioning, persona research, and sales enablement. You’ll also partner closely with the rest of marketing, product, sales, and customer success to drive growth and the distribution of those market messages in integrated campaigns, lifecycle marketing, events, content creation, and customer education. 

This is an opportunity to learn and grow while contributing meaningfully to a startup transforming healthcare. We’re looking for someone who’s ready to roll up their sleeves, is curious and thoughtful, and eager to develop as a product marketer.

We strongly encourage BIPOC, people with disabilities, and LGBTQIA+ folks to apply for any open roles of interest. Building a truly diverse team is a challenge that we do not shy away from. Healthcare affects all people differently, but it significantly affects those in underserved communities. With a robust, diverse team, we are stronger and better equipped to change the future of healthcare for all.

Responsibilities

As Product Marketing Manager, you will…

Most of the time:

• Assist in developing and executing go-to-market strategies for product launches, updates, and experiments.
• Support product messaging and positioning by conducting research and collaborating with senior PMMs and product managers.
• Help maintain and update core product marketing collateral, including sales enablement materials, presentations, and internal documentation.
• Conduct basic persona and competitive research to support positioning and sales strategy.
• Collaborate with Marketing and Content teams on cross-channel campaigns, educational materials, and lifecycle content.
• Track performance of marketing initiatives and report back key learnings to product and marketing teams.
• Partner with the Sales and Customer Success teams to understand user pain points and surface feedback into positioning and messaging improvements.

Some of the time:

• Coordinate logistics and prepare materials for product launches, webinars, and industry events.
• Help manage internal communication and documentation around product updates.
• Pitch in wherever needed to support cross-functional projects and improve marketing effectiveness.

Requirements

What you bring to the Product Marketing Manager role:

• 3-5 years of experience in product marketing, or more broadly creating and executing marketing strategies, preferably in a B2B, product-led organization.
• Experience in marketing to stakeholders across the healthcare industry, including health systems, payers, and providers.
• Foundational understanding of go-to-market strategy, product positioning, and messaging.
• Experience developing and delivering training and enablement programs for channel partners and sales teams
• Excellent written and verbal communication skills, including public speaking experience
• Self-starter with a bias toward action who can manage multiple, competing priorities in a fast-paced environment.
• Proven ability to drive cross-functional initiatives, achieve stakeholder buy-in, and make decisions
• Experience working in a fast-paced startup environment and comfort within a highly cross-functional role

You’ll have an advantage if you:

• Have previous experience working at a healthtech startup
• Have worked across both traditional B2B marketing/sales and product-led growth 

Salary

The salary range for this full-time position is $130,000 - $185,000. Our salary ranges are determined by role and level and reflect the minimum and maximum salary across all US locations (please note: salaries are location agnostic). Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training. We will talk about compensation in our first conversation and be transparent throughout the process about which level we think is the best match for you in our organization. Please note that the salary range does not reflect total compensation, which includes base salary, benefits, and company stock options.

Benefits

• Competitive pay with equity options
• Stellar health care plan options (Medical, Dental & Vision), with FSA, DCFSA, & HSA options
• Company-sponsored disability & life insurance
• Flexible PTO
• 401(k) + 4% Matching
• Fully remote work + flexible working hours
• $750 work-from-home setup budget 
• Paid bi-annual in-person co-working weeks
• Quarterly $150 co-hanging stipend to meet up with coworkers
• Monthly $100 health and wellness benefit
• Generous paid family leave
• Annual $1,200 learning & development stipend