Digital Marketing Manager

Job Description Summary

Preparation of proposals/bids, contract negotiation and compliance with contract commitments and commercial risk assessment Jobs at this level operate with some autonomy but are covered by well-defined Commercial policies or review of end results. The job allows modification of procedures and practices covering work as long as the end results meet standards of acceptability (typically annual volume, margin and compliance requirements). Responsible for medium-sized sales territories.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

角色与职责

• Develop and execute digital marketing strategies aligned with Ultrasound business objectives.
• Lead integrated campaigns to drive brand awareness, customer engagement, and demand generation.
• Manage digital channels including website, WeChat, email marketing, webinars, and social media.
• Drive lead generation and nurturing programs to support pipeline growth and conversion.
• Collaborate with Product Marketing, Sales, Application, and MarCom teams to deliver customer-focused campaigns.
• Create impactful digital content and optimize customer journeys across key touchpoints.
• Track campaign performance and leverage data-driven insights to improve marketing ROI.

基本资格

• Bachelor’s degree or above in Marketing, Business, Communications, or related field.
• 5+ years of digital marketing experience, preferably in healthcare or medical device industry.
• Proven experience in digital campaign management, lead generation, and customer engagement.
• Strong knowledge of CRM, marketing automation, analytics, SEO/SEM, and social media platforms.
• Strong analytical, project management, and stakeholder management capabilities.
• Familiarity with China's digital ecosystem and healthcare marketing environment.
• Ultrasound, Diagnostic Imaging, or Medical Device experience preferred.
• Fluent in English and Mandarin.
• Self-motivated, collaborative, and results-driven.

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Additional Information