Performance Creative Strategist
About the job
- You have created ads that spent $100,000 or more in a single month and can demonstrate it.
- You understand direct-response psychology and can turn customer pain points into compelling creative.
- You understand awareness levels and write differently to each one.
- You can distinguish a strong concept from a polished but ineffective ad.
- You are comfortable using performance data to make creative decisions.
- You use artificial intelligence across research, ideation, scripting, and production, and your work does not read as artificial intelligence-generated filler.
- You communicate clearly with editors, media buyers, and leadership.
- You move quickly, take ownership, and do not need constant direction.
- Build and maintain the creative testing roadmap for Meta.
- Research customers, competitors, market trends, and winning ad formats.
- Develop new concepts, angles, hooks, scripts, headlines, and primary copy.
- Create clear briefs that editors can execute without unnecessary back-and-forth.
- Review creative performance with media buyers and identify why ads win or lose.
- Iterate quickly on winning concepts before performance declines.
- Build repeatable systems for producing and learning from creative at scale.
- Maintain a strong pipeline of new concepts so the account never runs out of tests.
- Produce the first batch of briefs, including net-new concepts, within the first 30 days.
- Develop a net-new concept carrying real spend and establish a weekly learnings loop by day 60.
- Increase the share of account spend carried by your creatives by day 90.
- Senior experience is preferred for the stated compensation range.
- Performance bonus is available as a percentage of ad spend on winning creatives.
About the company
Pearl West acquires, builds, and scales consumer brands by partnering with them at key inflection points such as founder transitions, rapid scaling, or operational resets. The firm manages a portfolio that includes both brands it acquires and brands it has built from scratch, all supported by an in-house infrastructure and a team of operators who combine finance, creativity, product development, supply chain, consumer insight, and omnichannel growth. Their approach blends analytical rigor with startup energy, led by leaders from marketing, M&A, brand strategy, and omnichannel growth, focused on execution. They differentiate themselves through hands-on operational support across the business, a portfolio that includes both acquired and built brands, and a relentless emphasis on speed, testing, momentum, and continuous improvement. The goal is to grow a portfolio of high-performing consumer packaged goods brands by accelerating growth and turning momentum into lasting scale.
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
California
Founded
N/A
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Simplify's Take
What believers are saying
- Pearl West keeps buying internet businesses through PWG, sustaining roll-up growth.
- Health and wellness demand supports repeat purchases across supplements and pet categories.
- Cross-border logistics and marketplace expertise fit scalable, capital-efficient brand expansion.
What critics are saying
- Amazon dependence exposes Pearl West to fee hikes, ranking changes, and account suspensions.
- Five-brand concentration leaves portfolio fragile if one acquired brand underperforms in 2026.
- Talent depth looks thin; LinkedIn shows only 32 Vancouver employees, limiting execution.
What makes Pearl West unique
- Pearl West runs five brands, three acquired, with in-house e-commerce infrastructure.
- It targets health, wellness, fitness, and pet niches, not generic consumer categories.
- It claims 8-figure scale and over $40M annual revenue across brands.
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Benefits
Remote Work Options