Pearl West

Acquires, builds, scales high-growth consumer brands

Performance Creative Strategist

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeRemote in Canada$120k - $180k /yr

About the Job

Requirements

You have created ads that spent $100,000 or more in a single month and can demonstrate it.
You understand direct-response psychology and can turn customer pain points into compelling creative.
You understand awareness levels and write differently to each one.
You can distinguish a strong concept from a polished but ineffective ad.
You are comfortable using performance data to make creative decisions.
You use artificial intelligence across research, ideation, scripting, and production, and your work does not read as artificial intelligence-generated filler.
You communicate clearly with editors, media buyers, and leadership.
You move quickly, take ownership, and do not need constant direction.

Responsibilities

Build and maintain the creative testing roadmap for Meta.
Research customers, competitors, market trends, and winning ad formats.
Develop new concepts, angles, hooks, scripts, headlines, and primary copy.
Create clear briefs that editors can execute without unnecessary back-and-forth.
Review creative performance with media buyers and identify why ads win or lose.
Iterate quickly on winning concepts before performance declines.
Build repeatable systems for producing and learning from creative at scale.
Maintain a strong pipeline of new concepts so the account never runs out of tests.
Produce the first batch of briefs, including net-new concepts, within the first 30 days.
Develop a net-new concept carrying real spend and establish a weekly learnings loop by day 60.
Increase the share of account spend carried by your creatives by day 90.

Desired Qualifications

Senior experience is preferred for the stated compensation range.
Performance bonus is available as a percentage of ad spend on winning creatives.

Location: Remote — Canada or North America-based
Job Type: Full-time, Part-time, Contract/Freelance
Pay: $120,000 to $180,000/year with senior experience, plus a performance bonus paid as a % of ad spend on your winning creatives.

About Pearl West

Pearl West is a holding company building and scaling consumer brands in the health, wellness, and pet categories. Our leadership came from Mars Men, Gruns, Ryze, and Goli.

The Role

You will study customers, offers, competitors, performance data, and winning ads. You will turn those insights into angles, hooks, scripts, concepts, and clear briefs that our editors and media buyers can execute quickly.

This role is AI forward. We expect you to use AI across research, ideation, scripting, and production. AI forward does not mean AI slop. The taste, the insight, and the judgment are still yours. AI just makes you faster.

We are looking for a creative who can ideate, not just iterate or imitate.

What You Will Own

Build and maintain the creative testing roadmap for Meta
Research customers, competitors, market trends, and winning ad formats
Develop new concepts, angles, hooks, scripts, headlines, and primary copy
Create clear briefs that editors can execute without unnecessary back-and-forth
Review creative performance with media buyers and identify why ads win or lose
Iterate quickly on winning concepts before performance declines
Build repeatable systems for producing and learning from creative at scale
Maintain a strong pipeline of new concepts so the account never runs out of tests

Your Strengths

You understand direct-response psychology and know how to turn customer pain points into compelling creative
You understand awareness levels and write differently to each one
You can separate a strong concept from a polished but ineffective ad
You are comfortable using performance data to make creative decisions
You are AI forward: AI is already part of how you research, ideate, and produce, and none of it reads like AI slop
You communicate clearly with editors, media buyers, and leadership
You move quickly, take ownership, and do not need constant direction

Minimum Requirement

You have created ads that spent $100,000+ in a single month, and you can demonstrate it.

KPIs You Will Be Accountable For

Number of high-quality new concepts launched each week
Percentage of concepts that produce viable or winning ads
Speed from insight to brief to launched creative
Total spend carried by your creatives (this is also the number your bonus is calculated on)

Your First 90 Days

Weeks 1-2: deep research across customers, account history, and competitors
Day 30: first batch of briefs live, including net-new concepts
Day 60: a net-new concept of yours carrying real spend; weekly learnings loop running
Day 90: your creatives carry a growing share of account spend

How to Apply

All applications go through this form: https://forms.gle/1wLhpfDpiJ4UkXrB7

Note: Due to the volume of applications, we will only reach out to candidates whose experience and qualifications align with the requirements of the role.

About the Company

Pearl West

Acquires, builds, scales high-growth consumer brands

Pearl West acquires, builds, and scales consumer brands by partnering with them at key inflection points such as founder transitions, rapid scaling, or operational resets. The firm manages a portfolio that includes both brands it acquires and brands it has built from scratch, all supported by an in-house infrastructure and a team of operators who combine finance, creativity, product development, supply chain, consumer insight, and omnichannel growth. Their approach blends analytical rigor with startup energy, led by leaders from marketing, M&A, brand strategy, and omnichannel growth, focused on execution. They differentiate themselves through hands-on operational support across the business, a portfolio that includes both acquired and built brands, and a relentless emphasis on speed, testing, momentum, and continuous improvement. The goal is to grow a portfolio of high-performing consumer packaged goods brands by accelerating growth and turning momentum into lasting scale.

Company size: 1-10
Company stage: Not listed
Total funding: Not listed
Headquarters: California, United States
Founded: Not listed

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