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Go Fish Digital

AI-powered integrated marketing systems for brands

Senior Account Strategist

Marketing Generalist & ManagementUpdated on Nov 14
Full-timeRemote in USANo salary listedRemote

About the Job

Requirements

  • A bachelor's degree is required.
  • Six to eight years of experience in digital marketing, account management, or a related field is required.
  • Strong experience managing multi-channel digital campaigns is required.
  • Working knowledge of digital marketing channels, including owned media such as SEO and generative engine optimization; paid search, social, and programmatic media; and email and SMS, is required.
  • Strong strategic thinking and the ability to connect marketing efforts to business outcomes are required.
  • Advanced analytical skills and the ability to interpret data and translate it into insights are required.
  • Client communication and presentation skills are required.
  • Organizational and project management capabilities are required.
  • The ability to manage multiple priorities in complex environments is required.
  • The ability to lead cross-functional teams is required.
  • Mentorship and leadership capabilities are required.

Responsibilities

  • Serve as a primary client contact by leading communication, planning discussions, and performance reviews.
  • Build trust-based client relationships through strategic guidance and consistent delivery.
  • Lead client meetings, including performance reviews, strategic planning sessions, and quarterly business reviews.
  • Manage client expectations and proactively address questions, challenges, and opportunities.
  • Own the development and execution of integrated marketing strategies aligned with client goals.
  • Translate performance data into clear insights, recommendations, and optimization plans.
  • Identify opportunities to improve campaign performance and drive measurable results.
  • Ensure alignment between strategy, execution, and business outcomes.
  • Oversee account timelines, workflows, and deliverables to ensure consistency and quality.
  • Lead complex marketing initiatives from discovery and strategic inception through execution and reporting, ensuring deliverables meet quality standards and client objectives.
  • Support budget pacing and ensure alignment between scope and execution.
  • Identify risks and develop solutions to keep work on track.
  • Oversee a diverse portfolio of workstreams, prioritize tasks, and manage resources to meet deadlines while maintaining attention to detail.
  • Partner with media, creative, SEO, public relations, social media, and analytics teams to ensure cohesive strategy and execution.
  • Develop briefs that translate strategy into actionable direction for internal teams.
  • Ensure feedback is communicated and implemented across teams.
  • Guide and mentor Account Coordinators and Account Strategists.
  • Support onboarding and development of junior team members.
  • Lead by example in communication, organization, and strategic thinking.
  • Ensure deliverables are accurate, insight-driven, and aligned with client expectations.
  • Maintain high quality standards across outputs and communications.

Desired Qualifications

  • Agency experience is preferred.
  • Experience working with ecommerce, B2B, or real estate clients is a plus.
  • Hands-on experience with paid media platforms is strongly preferred.
  • Experience with tools and advertising platforms such as HubSpot, WordPress, Google Analytics, Google Ads, Google Search Console, SEMrush, Meta Ads, and ClickUp is a plus.

About the Company

Go Fish Digital

AI-powered integrated marketing systems for brands

Go Fish Digital coordinates marketing efforts across strategy, creative, media, SEO, and GEO using its Barracuda AI platform to connect fragmented tactics into a single, shared system. This approach lets ideas move faster, keeps decisions aligned, and scales execution with less friction. The company positions itself as a partner that simplifies marketing by tying together strategy and implementation with AI-powered insights for search and connected marketing. Its goal is to make marketing easier to run, easier to measure, and ready to scale for brands such as Joybird, T-Mobile, and Southwest Gas.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Washington DC, District of Columbia
Founded
2005

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