Director of Product Marketing @ Forma.ai

About Forma.ai:

Forma.ai is a Series B startup that’s revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

What you’ll be doing:

Reporting to the VP of Marketing, our first Director of Product Marketing will play a pivotal role in piloting and executing Forma.ai’s go-to-market strategy.

Your role involves crafting distinctive product positioning and messaging, bridging communication between product development and sales, and collaborating with the rest of marketing for successful launches. You will also own pricing and packaging, collaborating closely with the Sales and Product teams while empowering sales with innovative tools, create compelling collateral, and leverage customer relationships for case studies. You will analyze campaign performance and provide actionable insights.

The Director of Product Marketing will directly assist in establishing Forma.ai as the best enterprise SPM solution on the market.

As the Director of Product Marketing, you’ll contribute in the following areas:

Lead product marketing strategy and execution for Forma.ai
Own pricing and packaging collaborating closely with the Sales and Product teams
Develop and execute comprehensive product positioning and messaging that differentiates Forma.ai in the competitive SPM software category
Work closely with the sales team to develop sales tools and training programs that empower them to effectively pitch and sell Forma.ai
Act as a liaison between product development and sales teams, fostering effective communication and understanding of the product
Support to sales through the development of pitch decks, battle cards, and other relevant materials
Create compelling and effective collateral, including whitepapers, case studies, product videos, and web content
Collaborate closely with cross-functional teams, including sales, product, design, engineering, and marketing, to ensure successful product launches with a clear and cohesive marketing plan
Cultivate and leverage relationships with customers to develop case studies, testimonials, and references that support marketing and sales efforts
Establish, track, and analyze campaign performance, providing actionable insights and recommendations for optimization
Help dictate content marketing priorities and direction

What we’re looking for:

7-10+ years of B2B SaaS product marketing experience
Experience in hyper-growth SaaS/B2B environments
Experience with differentitated product and/or category creation
Deep understanding of B2B sales cycle and experience supporting sales
Strong opinions about product marketing
A builder of strategy and content with a continuous improvement mindset
Ability to learn a new space and confidently create content for it
Track record of creating high quality, impactful launches that stand out
Proven ability to build relationships and communicate internally and externally

What you can expect from us:

Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai’s success
Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program
Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend
Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for – whether that’s as an individual contributor or as a people leader

Our values:

Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.

Our commitment to you:

At Forma.ai, we’re diverse by design. We’re committed to having a workforce that reflects the communities in which we live and work. We also aim to have a barrier-free recruitment and selection process. We’ll work with applicants requesting accommodation at any stage of the hiring process.

We know that applying to a new role takes a lot of effort. You’re encouraged to apply even if your experience doesn’t precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.

Please note all interviews are currently being conducted virtually.

We thank all applicants for their interest.

6 month growth

1 year growth

2 year growth