Full-Time

Director of Product Marketing

Confirmed live in the last 24 hours

Forma.ai

Forma.ai

51-200 employees

Automates sales compensation design and execution

AI & Machine Learning

Senior

Remote in USA + 1 more

Required Skills
Sales
Communications
Marketing
Product Design
Requirements
  • 7-10+ years of B2B SaaS product marketing experience
  • Experience in hyper-growth SaaS/B2B environments
  • Experience with differentiated product and/or category creation
  • Deep understanding of B2B sales cycle and experience supporting sales
  • Strong opinions about product marketing
  • A builder of strategy and content with a continuous improvement mindset
  • Ability to learn a new space and confidently create content for it
  • Track record of creating high quality, impactful launches that stand out
  • Proven ability to build relationships and communicate internally and externally
Responsibilities
  • Lead product marketing strategy and execution for Forma.ai
  • Own pricing and packaging collaborating closely with the Sales and Product teams
  • Develop and execute comprehensive product positioning and messaging that differentiates Forma.ai in the competitive SPM software category
  • Work closely with the sales team to develop sales tools and training programs that empower them to effectively pitch and sell Forma.ai
  • Act as a liaison between product development and sales teams, fostering effective communication and understanding of the product
  • Support to sales through the development of pitch decks, battle cards, and other relevant materials
  • Create compelling and effective collateral, including whitepapers, case studies, product videos, and web content
  • Collaborate closely with cross-functional teams, including sales, product, design, engineering, and marketing, to ensure successful product launches with a clear and cohesive marketing plan
  • Cultivate and leverage relationships with customers to develop case studies, testimonials, and references that support marketing and sales efforts
  • Establish, track, and analyze campaign performance, providing actionable insights and recommendations for optimization
  • Help dictate content marketing priorities and direction

Forma.ai provides a sales compensation software that automates sales comp design and execution using a collective data model, enabling organizations to orchestrate sales comp strategy and operations with end-to-end automation and optimize sales planning using real-time analytics.

Company Stage

Series B

Total Funding

$58M

Headquarters

Toronto, Canada

Founded

2016

Growth & Insights
Headcount

6 month growth

2%

1 year growth

-2%

2 year growth

-10%