Manager, Social Strategy

Company description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers.  With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications. 

Web: www.digitashealth.com

Instagram: www.instagram.com/digitas_health

Facebook: www.facebook.com/digitashealth

Twitter: www.twitter.com/digitas_health 

LinkedIn: www.linkedin.com/company/digitas-health 

Overview

You’re the person who doesn’t just look at the data, you love to interrogate it. You connect dots across channels, behaviors, and platforms, then translate what you see into ideas that actually moves people (and brands). As Manager, Social Strategy, your curiosity around social, data, media, and marketing fuels smarter, stickier experiences across the digital ecosystem especially where it matters most.

To help accelerate this vision, we’re looking for someone who leads with a social-first mindset and champions connected experiences that feel intentional, human, and genuinely useful. You understand how culture, context, and behavior intersect, especially how moments on social can influence patient journeys far beyond a single post or platform.
In this role, you believe content is fuel for the patient journey, not just something to fill a feed. You use data to uncover what patients actually need, when they need it, and how content can help them move forward with confidence and clarity. You also know that journeys aren’t linear and that today’s experiences require an omni-channel approach, providing execution support to ensure our work meets channel standards and best practices. 

Responsibilities

What You’ll Be Doing
Insight-Led Strategy & Social Experience Design 
You’ll turn behavior into direction and action 

• Partner with digital strategy leads and analytics teams to uncover patient behaviors and insights that inspire bold, engagement-driving ideas
• Apply deep channel and social platform knowledge to help design bespoke experiences that support patients in making informed health decisions
• Treat content as a strategic input to the patient journey, using insights to shape what shows up, where, and when
• Leverage AI tools for trend discovery, synthesize audience behaviors, and strategic recommendations, while applying critical thinking and human judgement 

Competitive Intelligence & White Space Opportunity 
You’ll know the social landscape and help clients stand out  

• Lead competitive analyses to understand category norms, emerging trends, and unmet needs
• Identify white-space opportunities that uniquely position brands and guide overall digital and social strategy
• Translate competitive and cultural signals into actionable recommendations that drive relevance and differentiation
• Use AI to analyze competitive landscapes, identify cultural and conversation trends and uncover whitespace opportunities 

Client Partnership & Strategic Collaborator
You’ll know the social landscape and help clients stand out

• Build and nurture long-lasting client relationships rooted in strategic rigor and partnership
• Advise clients on competitive threats and evolving consumer behaviors to help shape next-generation brand experiences
• Guide teams toward holistic, integrated solutions that drive engagement and business impact across channels
• Collaborate across all levels of the agency and with external partners to drive growth and alignment
• Champion for the thoughtful adoption of AI tools across strategy and planning to improve efficiency 

Why You’ll Love It Here
You’ll sit at the center of strategy, culture, and connection helping shape how brands show up in social and digital spaces that actually matter to patients and HCPs. This role gives you the opportunity to influence big thinking while staying close to the work, balancing insight, creativity, and real-world impact.

Qualifications

What You’ll Bring
You’re a strategic thinker with strong opinions, sharper instincts, and the curiosity to keep learning.

• 2–3+ years of relevant experience (minimum 4-year college degree required; Master’s preferred) with a track record of impactful, insight-led work
• Proven experience in pharma marketing — this is a must
  A digital marketing–savvy problem solver who’s always chasing the “what’s next” and figuring out how to apply it meaningfully in a pharma context
• Strong analytical and research skills, with hands-on experience using tools like Comscore, MRI, Google Analytics, and other media-centric platforms
• A creative provocateur and persuasive storyteller who’s able to turn data into insights and insights into action
• A collaborative leader who has worked across large, complex digital ecosystems and knows how to bring teams together
• Experience managing or mentoring others, with a desire to continue growing as a people leader
• Exceptional communication, organization, and time-management skills—and the flexibility to adapt quickly in a fast-moving environment

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].  

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $66,120.00 - USD $91,350.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/4/2027.