Full-Time
Senior Experience Researcher
Asana
1,001-5,000 employees
Task management and project collaboration platform
Compensation Overview
$132k - $178k/yr
Vancouver, BC, Canada
Hybrid
In-office Mon, Tue, Thu; remote from home on Wednesdays; Fridays depend on work and teams.
 UI/UX & Design (1) |
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- 6+ years of experience practicing UX Research for digital products, with a proven track record of leading large-scale projects.
- Mastery of qualitative and quantitative methods including prototype testing, contextual inquiry, journey mapping, and advanced evaluative techniques.
- Mature product judgement with the ability to distill messy data into clear, "low-polish" deliverables that drive immediate decision-making.
- Strong organizational leadership and the ability to manage multiple complex workstreams while building deep trust and rapport with senior stakeholders.
- Deep knowledge of information architecture and design principles, allowing you to partner effectively with Design and Content Strategy.
- Persuasive communicator who can influence product strategy through storytelling and evidence-based recommendations.
- Actively experimenting with AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Bring a "Maker Mindset" to a zero-to-one product environment, willing to stretch beyond traditional UXR remits to help shape and build the product. For example you might help create a prototype or contribute to pricing & packaging conversations.
- Identify and prioritize high-impact research needs in partnership with product leadership, ensuring the Asana for Service roadmap is based in both customer understanding and business goals.
- Lead foundational post-GA research that drives critical product improvements for Asana for Service and influences long-term product vision. Examples: How might we develop the knowledge base How do we want to support asset management What product gaps deserve top spot on the roadmap What key personas still need to be developed
- Drive co-design and usability research: own the customer panel feedback loop to track the evolution of user needs as the product scales. Asana for Service is expected to evolve significantly over the next year, creating a rare opportunity to shape what customers experience from the first product rollout and into future iterations as the team learns from paying customers.
- Champion a customer-centric culture by contributing to design crits and product reviews, identifying strategic research opportunities before they are formally requested.
- Scale research impact by coaching and consulting cross-functional partners, empowering them to conduct high-quality research alongside you and independently.
- Synthesize complex data into persuasive, actionable narratives for stakeholders at every level, ensuring research directly translates into product evolution.
Asana helps teams organize, assign, and track work to boost productivity. Its platform lets users create tasks and projects, assign owners, set due dates, and monitor progress through views like lists, boards, and timelines. Real-time insights and over 200 integrations with other tools help teams coordinate and adapt to changing priorities. Asana runs on a subscription model, with customers paying monthly or yearly for access, plus optional premium features. It differentiates itself through focused onboarding support for data migration, a wide network of integrations, and clear, shared visibility into who is responsible for what and when it is due. The goal is to help organizations collaborate more effectively, deliver quality work faster, and scale work management from small teams to large enterprises.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2008
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Find people who can refer or advise you
Simplify's Take
What believers are saying
- AI products now generate 17% of new ARR with double the $100k+ AI Studio customers.
- The StackAI acquisition enables end-to-end cross-system workflows like onboarding and content quality control.
- Net retention rates improved across all customer cohorts during Q1 fiscal 2027.
What critics are saying
- Microsoft bundles free Project and Teams with enterprise licenses, eroding seat-based subscriptions within 6–12 months.
- Atlassian's 32% revenue growth outpaces Asana's 9.5%, squeezing pricing power and margins in 12–18 months.
- AI agents automating human tasks collapse Asana's per-seat model, threatening existential survival in 12–24 months.
What makes Asana unique
- Asana is the operating system for human-agent teams with unified context and governance.
- Its Work Graph enables one-to-many task relationships across multiple networks simultaneously.
- Thirty prebuilt AI teammates for marketing, ops, and IT work without prompt engineering.
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Benefits
Mental Health Support
Wellness Program
Professional Development Budget
Family Planning Benefits
401(k) Retirement Plan
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 0%2 year growth
↑ 0%Asana Expands AI Capabilities with StackAI Acquisition
Asana has acquired workflow automation startup Stack AI as part of its effort to position itself as an AI-native workplace platform. The company declined to disclose financial terms of the deal. Stack AI, part of Y Combinator's Winter '23 cohort, designs agents that operate within existing business systems, pulling data from Salesforce, Slack, Google Workspace and other platforms. The startup had raised just under $20 million, including a recent $16 million Series A round from investors including Gradient, Epaklon Capital and Vercel CEO Guillermo Rauch. Stack AI's founders, Tony Rosinol and Bernard Aceituno, will join Asana following the acquisition. The deal was announced alongside Asana's earnings call and forms part of the company's broader strategy to transform its platform into "the operating system for human-agent teams".
Virtuos Digital Becomes Workday partner, strengthening its ai-driven Employee Experience portfolio. Virtuos Digital (VDC), the global enterprise transformation company specializing in Customer Experience (CX) and Employee Experience (EX), today announced its formal partnership with Workday, the leading cloud platform for Human Capital Management (HCM) and Financial Management. Gurugram (IN) - 22nd May, 2026 NEWS News / Virtuos Digital Becomes Workda... Virtuos Digital (VDC), the global enterprise transformation company specializing in Customer Experience (CX) and Employee Experience (EX), today announced its formal partnership with Workday, the leading cloud platform for Human Capital Management (HCM) and Financial Management. The partnership significantly expands Virtuos Digital's Employee Experience practice and completes its integrated EX Stack architecture built around: * Asana for goals, collaboration, and execution * Smartsheet for program governance and automation * Workday for HCM, talent, and workforce management * Workian for privacy-first workforce intelligence and AI analytics Together, these platforms form a unified enterprise workforce ecosystem designed to help organizations improve employee engagement, operational clarity, productivity, and customer outcomes. "Workday completes the architecture we have been building intentionally over the last several years," said Venky Vijay Reddi, CEO of Virtuos Digital. "When Asana, Smartsheet, Workday, and Workian operate together inside our VEERED model, organizations gain more than a technology stack - they gain the foundation of a high-performance enterprise." The Workday practice will officially open for enterprise advisory and implementation engagements in Q3 2026 under VAVES PRO, Virtuos Digital's AI-augmented professional services division. The practice will support: * HCM Core and Business Process Framework * Talent Management and Performance * Recruiting and Workforce Planning * Reporting and Analytics * Payroll from third parties Including its own coming soon! * Enterprise Integrations Virtuos Digital will also provide AI-enabled integrations connecting Workday with Asana, Smartsheet, Workian, and October.ai to create a seamless intelligence layer across workforce operations and enterprise delivery. At the center of the EX Stack is Workian, Virtuos Digital's proprietary workforce intelligence platform that delivers AI-driven productivity insights while maintaining a strong privacy-first architecture. The company believes Employee Experience and Customer Experience are increasingly interconnected. Research highlighted in the release shows that improvements in employee engagement directly correlate with measurable gains in customer satisfaction and long-term enterprise value. "EX and CX are no longer separate conversations," added Reddi. "Every improvement in workforce clarity, engagement, and intelligence ultimately improves customer experience. That connection is now measurable, operational, and strategic." The partnership further strengthens Virtuos Digital's AI-first transformation strategy under the VEERED.ai operating model, which combines AI augmentation, workforce intelligence, automation, and human-centered transformation practices. With over 18 years of enterprise delivery experience, 500+ clients across 40+ countries, and partnerships spanning Salesforce, ServiceNow, Oracle, Creatio, Agiloft, Asana, Smartsheet, and now Workday, Virtuos Digital continues to expand its position as a next-generation enterprise transformation company for the AI era. About Virtuos Digital (VDC). Virtuos Digital is a global enterprise transformation company specializing in Customer Experience (CX), Employee Experience (EX), AI, CRM, WorkOS, and digital transformation solutions. Headquartered in Gurugram India with Global operations across US, Asia-Pacific, Europe, the Middle East, and India, Virtuos helps enterprises transform at the speed AI demands.
RBC Capital analyst Rishi Jaluria upgraded Asana to Sector Perform on 1 April, maintaining a $7 price target following management meetings. The analyst noted that AI Studio has reached $6 million in annual recurring revenue with eight customers spending at least $100,000. The AI Teammates beta launched with 200 customers as an entry point for broader adoption. Jaluria said the company is receiving strong feedback on both products and expects AI to contribute 15% of new annual recurring revenue this year. The upgrade follows Asana's fourth-quarter results, which showed adjusted earnings per share of 8 cents versus a 7-cent consensus estimate and revenue of $205.57 million versus $205.13 million consensus. Previously, KeyBanc and Bank of America lowered their price targets whilst maintaining positive ratings.
Asana has reported softer billings growth, net revenue retention below 100%, and an extended customer acquisition cost payback period, raising concerns about customer demand and retention. The combination of weaker expansion from existing customers and slower returns on sales and marketing spend suggests growth investments are taking longer than expected to generate recurring revenue. In February 2026, Asana increased its share repurchase authorisation to $410 million, a move that raises questions about capital allocation between shareholder returns and funding product innovation crucial for future growth. The company's narrative projects $1 billion revenue and $114.5 million earnings by 2029, requiring 8.3% annual revenue growth. Some analysts had already assumed conservative growth of 8.4% annually with no profitability by 2028, and recent retention challenges could push forecasts lower.