Integrated Marketing Lead
$185k - $205k/yr+ Bonus + Equity programs + 401(k) match
Senior
San Francisco, CA, USA+1 moreMore locations: New York, NY, USA
In PersonEmployees are expected to work in the office five days a week.
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- At least 7 years of experience leading all aspects of social strategy across major platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, X, and YouTube.
- A proven track record of building awareness and consideration.
- Hands-on experience owning influencer and creator marketing end to end, including sourcing, briefing, contracting, managing partnerships, and measuring return on investment.
- A proven track record of growing and managing social communities through day-to-day operations, growth, engagement campaigns, content strategy, and measurement.
- Successful experience partnering on employer branding initiatives and supporting the development of a strong internal and external brand narrative.
- Experience leading public relations and communications, including pitching media, drafting press materials, securing earned coverage, and supporting issues and reputation management.
- Experience managing and measuring both ongoing and campaign-specific social programs.
- Creative judgment, attention to detail, and strong organizational skills.
- Strong analytical skills and experience with web and social media analytics tools and reporting, such as Hootsuite, Google Analytics, Sprout Social, and Tableau.
- Ability to operate in ambiguity, build new programs from the ground up, and influence cross-functional teams without direct authority.
Responsibilities
- Act as a champion and guardian of the brand by executing its positioning, voice, and visual identity consistently across touchpoints, and building awareness and consideration through on-brand creative and brand-building programs, including campaigns across out-of-home, video, and digital channels.
- Establish and own the social media strategy across major platforms; partner with design to develop campaigns, manage the content pipeline and editorial calendar, maintain a consistent brand presence, and tailor content to each platform's strengths and audience.
- Own and execute the influencer and creator program, including sourcing, vetting, briefing, contracting, content review, and reporting, and turn partnerships into organic growth in following and recognition.
- Partner with the people team to develop employer-brand culture and employee content and maintain a strong presence on platforms such as LinkedIn and Glassdoor.
- Translate business goals into integrated campaigns across brand, social, influencer, public relations, out-of-home, and lifecycle channels, owning campaigns from concept through launch and optimization as one coherent story.
- Engage customers across social networks, nurture communities, and protect brand sentiment.
- Lead media relations, press materials, and announcement plans; secure earned coverage; and support launches, milestones, and issues and reputation management with leadership and legal.
- Align partners across growth, design, product, customer service, and people, influencing cross-functional teams without direct authority to deliver business outcomes and maintain brand consistency.
- Define key performance indicators, run tests, and turn results and consumer insight into recommendations that shape strategy and investment, using web and social analytics tools such as Sprout Social, Google Analytics, and Sigma.
Desired Qualifications
- Experience with consumer fintech or related industries.
About the company
Credit Genie, also known as Creditly Corp., runs a mobile-first platform for personal debt management and financial wellness in the U.S. Its app uses AI and ML to analyze a user’s finances beyond traditional credit scores, incorporating behavior and transaction data, and it negotiates with creditors to secure affordable repayment plans for users. Users can access small, interest-free cash advances up to $150, credit-building tools, budgeting help, and alerts, while creditors pay a flat monthly fee for processing and debt-management tools. Its revenue also comes from premium subscriptions, expedited transfer fees, and referral fees from financial partners, with the goal of making debt relief more affordable and helping people improve their financial health.
Company Size
51-200
Company Stage
Early VC
Total Funding
$17M
Headquarters
Philadelphia, Pennsylvania
Founded
2019
Get referred to Credit Genie
See people who can refer or advise you
Simplify's Take
What believers are saying
- The app updated on August 25, 2026 and still sells Cash Boost nationally.
- Google Play updated January 21, 2026 lists 1,000,000+ installs and paid Instant Delivery.
- Funding reached $33.8 million in February 2025 and $54.67 million by August 2026.
What critics are saying
- Bailey v. Creditly Corp. remains active after the April 24, 2026 California ruling.
- Judge found Credit Genie cash advances are consumer credit, exposing TILA and MLA liability.
- A ruling forcing loan reclassification would crush fees and threaten the cash-advance business model.
What makes Credit Genie unique
- Cash Boost offers up to $150 with no interest and no credit check.
- Credit Genie combines budgeting, overdraft alerts, and AI insights in one mobile app.
- Ed Harycki brings Swift Capital, PayPal, Barclays, and MBNA underwriting experience.
Help us improve and share your feedback! Did you find this helpful?
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Disability Insurance
- Unlimited Paid Time Off
- Flexible Work Hours
- 401(k) Retirement Plan
- 401(k) Company Match
- Stock Options
- Wellness Program