Product Marketing

  What you will be doing : 

• Work closely with internal stakeholders to digest and understand the use cases and paint points in order to consolidate the product needs.
• Help to conduct the competitors research, users survey and interviews to obtain understanding of the competitive landscape and help establish product differentiators.
• Assist Product Marketing Manager to define, plan and execute the Go To Market strategies that drive merchant adoption and continued merchant success.
• Work collaboratively with the sales, merchant success and marketing team to execute campaigns or projects in order to achieve the GTM goals.
• Prepare promotion materials and draft the contents to execute the GTM strategy E.g. Landing page, blog, messages for internal and external usage.
• Prepare educational materials on product features for internal and external parties to facilitate the product introductions and migrations.

Who we are looking for :

• Bachelor’s degree in Marketing, Business or related field or equivalent professional experience
• 1-2 years product marketing experience (preferably in ecommerce, B2B/B2C SaaS industry)
• Excellent written and verbal communication skills and able to communicate with cross-internal team effectively to facilitate the progress
•  Data-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure
• Passionate in understanding the merchants/ end-consumers and helping to figure out a suitable solution.

WHY YOU SHOULD JOIN US:

• We work in a fun, collaborative open space where we encourage creativity and ideas flow freely.
• You’ll be able to steer the future roadmap to improve our products, big or small, and see the results of your products reach our customers.
• Get to work with flexible working hours. Our priority is on getting the job done.
• Flat structure environment, you will be able to work independently and make your own choices.
• We provide guidance and mentorship to polish your business skills and entrepreneurship mindset.
• We are one of the standout tech startups in Hong Kong, targeting a huge opportunity in Asia.
• Shopline is a part of the 500 Startups Accelerator and Incubated by Hong Kong Cyberport, giving us a massive network of advisors and resources globally.