Full-Time

Senior Audience Development Manager

Awal

Confirmed live in the last 24 hours

Sony Music Entertainment

Sony Music Entertainment

5,001-10,000 employees

Global music company managing artists and royalties

Consumer Software
Entertainment

Senior

London, UK

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis

You match the following Sony Music Entertainment's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Senior-level experience in an Audience/Digital role within the wider music industry, or with applicable experience in another role or industry
  • Familiar with AWAL’s business model and enthusiastic about our place in the market and company values
  • Experienced in managing and growing eCRM and 1st party databases on behalf of artists, with a good working understanding of data rights and GDPR
  • Data-driven with strong first-hand experience of using various artist-owned and third-party data sources to create reports and analyses and report these back internally
  • Highly organised with the ability to keep calm under pressure, manage a demanding workload and prioritise
  • Motivated, adaptable, and excited by emerging digital trends and fast-moving cultural shifts
  • An excellent communicator capable of being tactful, diplomatic and insightful when dealing with people at all levels across the business
Responsibilities
  • Build and deliver comprehensive, innovative digital strategies for a wide-array of artists
  • Help artists develop their positioning, content pillars, tone of voice and their connection to fanbases online through social channels, short-form video platforms, eCRM & community platforms
  • Work with global internal teams, including A&R, Audience Development, Global Commercial Partnerships, Sync, Brand Partnerships, International Marketing & Operations teams as well as external partners
  • Advise on digital marketing, advertising and social media strategies to maximise results, engagement and growth
  • Build comprehensive audience analyses and insights using in-house tools and a variety of data sources
  • Set data-driven targets for audience growth while aligning with broader commercial goals
  • Manage and oversee relationships with artist channel management and other digital stakeholders
  • Monitor and analyse performance of campaigns using an extensive suite of analytics and third-party tools
  • Identify and deliver the digital opportunities created by real-world moments
Desired Qualifications
  • Knowledge of Adobe Suite or similar software is desirable, but not essential
Sony Music Entertainment

Sony Music Entertainment

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Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A unique feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

N/A

Headquarters

New York City, New York

Founded

1929

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Simplify's Take

What believers are saying

  • AI-driven analytics enhance understanding of listener preferences and marketing strategies.
  • Virtual concerts allow global audience reach without geographical constraints.
  • Blockchain technology improves transparency and efficiency in royalty distribution.

What critics are saying

  • Independent platforms like DistroKid challenge traditional labels with better artist revenue shares.
  • AI-generated music may disrupt traditional music production and artist management.
  • Legal battles over streaming royalties pose financial risks for the company.

What makes Sony Music Entertainment unique

  • Sony Music's Artist Portal offers unique financial insights for artists' careers.
  • The company has a vast catalog of historically significant recordings.
  • Sony Music's global reach includes recent expansions in Central Europe and Greece.

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Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess