Bevi

Smart water coolers dispensing on-demand beverages

Senior Growth Marketing Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeBoston, MA, USAIn-person

About the Job

Requirements

At least 5 years of B2B growth, demand generation, or performance marketing experience, including direct ownership of quantitative goals such as conversion rate, MQL, or pipeline targets and time operating at a senior level as the owner of a growth function or major program.
A proven conversion-rate-optimization track record, with measurable improvement to website or landing page conversion rates and the ability to explain the tests used.
Hands-on experimentation experience, including hypothesis design, A/B and multivariate testing, statistical significance, and scaling test learnings.
Experience launching or scaling at least one channel beyond email and paid media, such as webinars, podcasts, direct mail, or events, and measuring its pipeline contribution.
Working knowledge of outbound and sales-development motions and experience with sales automation or AI-driven outreach tools, including how to measure meetings and pipeline from them.
Strong hands-on HubSpot skills across email, workflows, forms, landing pages, and reporting, plus WordPress proficiency for page builds.
Analytical fluency with GA4 and HubSpot reporting, including independently pulling and interpreting data.
Ability to set strategy and personally build and ship pages, emails, and programs.
A track record of building a growth plan, getting buy-in, and driving results, ideally as a close partner to a marketing leader.
Experience influencing Sales, RevOps, and Content, aligning senior stakeholders on priorities, and leading shared programs.
Ability to write or sharply edit page copy, offers, and emails in a brand voice.
High ownership orientation, including noticing and quickly fixing broken processes or experiences.

Responsibilities

Own website conversion performance from first visit through form fill and demo request, and the roadmap to improve it.
Own MQL volume targets with the Performance Marketing Manager, agency, and RevOps while maintaining lead quality.
Own marketing-sourced pipeline targets and connect programs to pipeline and revenue impact.
Own the AI-powered BDR program, including targeting, sequence strategy, meeting quality, and pipeline contribution.
Partner with the Head of Growth Marketing on the quarterly growth plan, drive it independently, and report progress.
Work with the Head of Growth Marketing on quarterly planning, goal setting, and budget allocation across programs.
Identify growth opportunities and funnel gaps, and present recommendations with plans and expected impact.
Represent Growth Marketing with Sales, RevOps, Content, and Product, aligning stakeholders on shared priorities.
Set execution and testing standards for agency partners, contractors, and cross-functional contributors.
Audit the conversion path on bevi.co and key landing pages, identify drop-off points, and prioritize fixes by expected impact.
Run onsite experiments on headlines, page structure, offers, form design, social proof, and calls to action.
Build and quality-assure landing pages and site experiences in WordPress and HubSpot, including forms, page copy, and conversion tracking.
Partner with RevOps to ensure conversion data in GA4 and HubSpot is accurate and reliable.
Report conversion-rate performance and test outcomes regularly.
Build and own a cross-channel testing roadmap tied to conversion, MQL, and pipeline goals, prioritized by expected impact, confidence, and effort.
Keep an active test running on the highest-traffic pages and highest-volume programs.
Design tests with a hypothesis, success metric, and sample size, and evaluate results with statistical rigor.
Document learnings in a shared test library, scale wins across channels, and share results and recommendations with Growth and Sales leadership.
Lead a cross-functional testing forum with Sales, RevOps, Performance Marketing, Content, and agency partners to prioritize experiments, review results, and decide what to scale or stop.
Identify, pilot, and scale growth channels beyond the current mix, including webinars, podcasts, direct mail, and other programs with a credible path to pipeline.
Run new-channel experiments by defining the hypothesis, budget, success criteria, and scale-or-stop decision point.
Partner with Content, Sales, and the BDR program to convert channel programs into pipeline, including registration and landing experiences, follow-up sequences, and account-based direct-mail plays.
Own the strategy, configuration, and day-to-day performance of the agentic BDR program, including ideal customer profile and account targeting, persona messaging, sequence logic, and channel mix.
Integrate agentic BDR into the testing roadmap by testing messaging, offers, targeting, and cadence, and scaling what drives qualified meetings.
Define handoff rules and service-level agreements with Sales so AI-booked meetings and qualified replies reach the right representative quickly, with clean routing and attribution in HubSpot.
Set guardrails for output quality, brand voice, deliverability, and compliance, including human-review checkpoints where needed.
Partner with RevOps on list building, enrichment, and data hygiene for the agents.
Report on reply rate, meetings booked, meeting-to-opportunity conversion, pipeline, and cost per meeting, and recommend whether to scale, adjust, or pair agents with human outreach.
Own email as a growth channel, including nurture, lifecycle, and campaign programs measured on conversion, MQLs, and pipeline.
Build, quality-assure, and send email in HubSpot, including segmentation, personalization, dynamic content, and workflow logic.
Apply the testing roadmap to email copy, creative, calls to action, and send logic, including timing, frequency, and sequencing.
Support product launches and customer announcements through email and landing pages when they serve a clear growth goal.
Own funnel reporting from visit through conversion, MQL, and pipeline, broken out by channel and program.
Partner with RevOps on attribution to identify which programs drive pipeline and adjust effort and budget accordingly.
Turn funnel data into clear recommendations for leadership on where to shift effort and budget.

Desired Qualifications

Experience with dedicated testing and conversion-rate-optimization tools such as VWO, Optimizely, or Hotjar.
Hands-on experience running an agentic or AI SDR/BDR program, including prompt and sequence design, quality assurance, and Sales handoff.
Experience leading or participating in a cross-functional testing or experimentation council.
Experience running webinar or virtual-event programs or producing podcast content.
Experience with direct mail in an account-based motion.
Background in B2B hardware, IoT, or other considered-purchase sales cycles with multiple stakeholders.
Experience managing or mentoring marketers; the role starts as an individual contributor and may grow into team leadership.

Bevi is on a mission to transform how beverages are delivered and consumed. Our connected beverage platform eliminates the need for single-use bottles and cans, making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we're building a future where Bevi machines are everywhere people live, work, and connect. We've raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we've been rapidly growing year over year, saving over 1 billion bottles from waste. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development.

We're looking for a Senior Growth Marketing Manager to drive growth at Bevi, owning the levers that turn demand into pipeline and be accountable for four goals: website conversion rate, MQLs, marketing-sourced pipeline, and the performance of our agentic BDR program. To hit them, you'll set the growth strategy and build and run a cross-channel testing roadmap that spans onsite conversion optimization, AI-driven outbound, email, and new growth channels we haven't fully tapped yet, which could include channels such as webinars, podcasts, and direct mail.

This is a senior, hands-on individual contributor role for an experimenter with a strong sense of ownership. You'll find the biggest growth opportunities, form hypotheses, build the pages, programs, and campaigns yourself, read the results, and scale what works. You'll work closely with Sales, RevOps, and Content, and report to the Head of Growth Marketing. The role has no direct reports today, with room to grow in scope as the function scales.

What You'll Own

Site conversion rate. Own www.bevi.co conversion performance from first visit to form fill and demo request, and the roadmap to improve it.
MQL goals. Own MQL volume targets in partnership with Performance Marketing Manager, Bevi’s Agency and RevOps, growing volume while keeping lead quality high.
Pipeline goals. Own marketing-sourced pipeline targets and tie every program you run back to pipeline and revenue impact.
Agentic BDR program. Own Bevi's AI-powered BDR program, including targeting, sequence strategy, meeting quality, and pipeline contribution.
Growth plan. Partner with the Head of Growth Marketing to set the quarterly growth plan, then drive it independently and report progress against it.

Your Day to Day

Growth Strategy & Leadership

Work with the Head of Growth Marketing on quarterly planning, goal setting, and budget allocation across programs.
Find growth opportunities and funnel gaps on your own, and bring forward recommendations with a plan and expected impact.
Represent Growth Marketing with Sales, RevOps, Content, and Product, and get stakeholders aligned on shared priorities.
Set execution and testing standards for agency partners, contractors, and cross-functional contributors.

Conversion Rate Optimization

Audit the full conversion path on bevi.co and key landing pages, identify the biggest drop-off points, and prioritize fixes by expected impact.
Run onsite experiments across headlines, page structure, offers, form design (length, fields, progressive profiling), social proof, and CTAs.
Build and QA landing pages and site experiences in WordPress and HubSpot, including form configuration, page copy, and conversion tracking setup.
Partner with RevOps to make sure conversion data in GA4 and HubSpot is accurate and trusted, so test results hold up.
Report conversion rate performance and test outcomes on a regular cadence.

Testing Roadmap & Learning Agenda

Build and own a single, cross-channel testing roadmap tied directly to conversion, MQL, and pipeline goals, prioritized by expected impact, confidence, and effort.
Keep an active test running at all times on the highest-traffic pages and highest-volume programs.
Design every test with a clear hypothesis, success metric, and sample size; call results with statistical rigor.
Document learnings in a shared test library so wins get scaled across channels, and share results and recommendations with Growth and Sales leadership.
Lead a cross-functional testing forum with Sales, RevOps, Performance Marketing, Content and Agency Partners to prioritize experiments, review results, and decide what to scale or stop.

New Channel Development

Identify, pilot, and scale new growth channels beyond our current mix, such as webinars, podcasts (guest appearances and owned), direct mail, and other programs with a credible path to pipeline.
Run each new channel as an experiment: define the hypothesis, budget, success criteria, and a clear scale-or-stop decision point.
Partner with Content, Sales, and the BDR program to turn channel programs into pipeline, from registration and landing experiences to follow-up sequences and account-based direct mail plays.

Agentic BDR Program

Own the strategy, configuration, and day-to-day performance of Bevi's agentic BDR program, including ICP and account targeting, persona messaging, sequence logic, and channel mix.
Fold agentic BDR into the testing roadmap: test messaging, offers, targeting, and cadence, and scale what drives qualified meetings.
Define handoff rules and SLAs with Sales so AI-booked meetings and qualified replies reach the right rep quickly, with clean routing and attribution in HubSpot.
Set guardrails for output quality, brand voice, deliverability, and compliance, including human review checkpoints where they matter.
Partner with RevOps on list building, enrichment, and data hygiene that feed the agents.
Report on reply rate, meetings booked, meeting-to-opportunity conversion, pipeline, and cost per meeting, and recommend when to scale, adjust, or pair agents with human outreach.

Email & Lifecycle

Own email as one growth channel among several: nurture, lifecycle, and campaign programs measured on conversion, MQLs, and pipeline.
Build, QA, and send in HubSpot yourself, including segmentation, personalization, dynamic content, and workflow logic.
Apply the testing roadmap to email across copy, creative, CTAs, and send logic (timing, frequency, sequencing).
Support product launches and customer announcements through email and landing pages when they serve a clear growth goal.

Measurement & Reporting

Own funnel reporting from visit to conversion to MQL to pipeline, broken out by channel and program.
Partner with RevOps on attribution so we know which programs drive pipeline, and shift effort and budget accordingly.
Turn funnel data into clear recommendations for leadership on where to shift effort and budget next.

Requirements

5+ years of B2B growth, demand generation, or performance marketing experience, with direct ownership of quantitative goals such as conversion rate, MQL, or pipeline targets, including time operating at a senior level as the owner of a growth function or major program
Proven CRO track record: you've measurably improved website or landing page conversion rates and can walk through the tests that got you there
Hands-on experimentation experience, including hypothesis design, A/B and multivariate testing, statistical significance, and turning learnings into scaled wins
Experience launching or scaling at least one channel beyond email and paid media, such as webinars, podcasts, direct mail, or events, and measuring its pipeline contribution
Working knowledge of outbound and sales development motions, and experience with sales automation or AI-driven outreach tools (e.g., Apollo, Outreach, Clay, or AI SDR platforms), including how to measure meetings and pipeline from them
Strong hands-on HubSpot skills across email, workflows, forms, landing pages, and reporting; WordPress proficiency for page builds
Analytical fluency: comfortable in GA4 and HubSpot reporting, and able to pull and interpret your own data
Senior and hands-on: you set the strategy and ship pages, emails, and programs yourself
Proactive growth driver: a track record of building a growth plan, getting buy-in, and driving it to results, ideally as a close partner to a marketing leader
Strong cross-functional influence with Sales, RevOps, and Content, including aligning senior stakeholders on priorities and leading shared programs
Excellent written communication: you can write or sharply edit page copy, offers, and emails in a brand voice
High ownership orientation: you notice when something is broken and fix it quickly

Nice to Have

Experience with dedicated testing and CRO tools (e.g., VWO, Optimizely, Hotjar, or similar)
Hands-on experience running an agentic or AI SDR/BDR program, including prompt and sequence design, QA, and Sales handoff
Experience leading or sitting on a cross-functional testing or experimentation council
Experience running webinar or virtual event programs or producing podcast content
Experience with direct mail in an account-based motion
Background in B2B hardware, IoT, or other considered-purchase sales cycles with multiple stakeholders
Experience managing or mentoring marketers; this role starts as an individual contributor and may grow into team leadership

#LI-CD1

At Bevi, we believe compensation is a powerful tool to attract, retain, and grow talent. Our Compensation Philosophy centers on 5 principles:

Market-driven - We anchor pay decisions in real-time market data
Performance-based - We reward individual impact, not just tenure
Equitable - We ensure fairness across teams, roles, and demographics
Growth-focused - We invest in talent that scales with Bevi
Total Rewards approach - We strategically balance base pay, bonuses, benefits, and equity

The posted compensation range reflects the salary* for this position. Some roles may be eligible for a commission plan or a bonus incentive. All Bevi employees receive equity in the form of stock options. All full-time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, flexible spending accounts, flexible PTO, and more. Offers to join Bevi are based on a few criteria, including the scope of the role, the candidate's work experience, targeted skills, internal equity of the team, and external market data.

*For Sales roles: The posted range reflects base salary plus commission which is the total potential on target earnings (OTE) for the position.

Pay Range

$113,050—$139,650 USD

Benefits:

Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
401(k) with company match
Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
Generous fully paid parental leave for both birth parents and non-birth parents
Fully employer paid disability and life insurances
Wellness and fitness reimbursements
Monthly stipends for cell phone use and commuting costs
Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
Happy hours, team-building events, bagel breakfasts, Values awards - and more.

A note on AI in our hiring process: We use AI to help synthesize interview notes and surface themes from feedback, keeping our process consistent as we grow. Every application is reviewed by a member of our team, and interviews may be recorded to support note-taking, just let us know if you'd prefer we don't. We'll also ask how you're learning and experimenting with AI in your work. Growing our AI fluency is something every Bevi team member is committed to and invested in.

Our commitment to responsible innovation is reflected in our partnership with the Mass AI Coalition, a collaboration that aligns with our dedication to community-driven progress and the future of technology.

We're passionate about supporting career growth and would love to be part of your professional journey. We also know that talent comes in many forms. We value individual accomplishments, specialized knowledge, and genuine passion over simply checking boxes on a requirements list. Whether you're a seasoned expert or an emerging talent, we're looking for people who are ready to build what's next. If any of our open positions interest you, we'd encourage you to apply! A member of the Bevi Talent team '[email protected]' will be reaching out about next steps if we would like to move forward.

Accommodations:

Bevi is committed to an inclusive hiring process and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact [email protected].

Pay Range 113050 - 139650 USD

About the Company

Bevi

Smart water coolers dispensing on-demand beverages

Bevi provides smart water coolers that dispense still, sparkling, and flavored water on demand for commercial spaces. The system works as a scalable service: businesses install Bevi dispensers, which are connected to Flavor and CO2 cartridges and maintained through installation and ongoing support. Users can adjust drink options via touchless controls and a smartphone app, with the option of a 30-day free trial for Standup 2.0 to test the setup. Unlike traditional bottled-water or soda machines, Bevi emphasizes sustainability by reducing plastic waste and offering tracking of environmental impact. The product is sold or leased as a managed service, with revenue coming from equipment, consumables (flavorings and CO2), and support. Bevi targets offices, campuses, and other workplaces seeking enhanced amenities and a greener hydration solution, aiming to provide convenient, customizable drinks while lowering single-use plastic use.

Company size: 201-500
Company stage: Series D
Total funding: $130.1M
Headquarters: Boston, MA
Founded: 2013

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