Internship

Growth Marketing Intern

Confirmed live in the last 24 hours

WillowTree

WillowTree

501-1,000 employees

Mobile strategy, design, and development services

Consulting
Consumer Software
Design

Compensation Overview

$27 - $29Hourly

Durham, NC, USA + 2 more

More locations: Columbus, OH, USA | Charlottesville, VA, USA

This is a hybrid position requiring in-office presence in Charlottesville, VA; Columbus, OH; or Durham, NC.

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • You plan to graduate in December 2025 or later
  • You’re familiar with various digital marketing tools: analytics, attribution, ad serving, DMPs, push, social media
  • You’re familiar with data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
  • You’ve created reports for a multi-channel marketing campaign or you’ve assisted in planning a strategic marketing campaign
  • You have an interest in B2B and B2C marketing, mobile, web, emerging technology, and marketing automation
  • You’re a strong communicator—both written and verbal
Responsibilities
  • You’ll create and track marketing engagements with clients, including push, email, and in-app marketing campaigns
  • You’ll propose strategies for campaign development and optimization
  • You’ll segment our clients’ audience to optimize customer experience through personalization and targeted messaging
  • You’ll find and communicate solutions to respond to barriers in the customer journey
  • You’ll present analytics reports, journey maps, and other deliverables to clients to identify opportunities and share recommendations based on best practices.
  • You’ll utilize marketing technology to develop customized marketing solutions for clients
Desired Qualifications
  • You’ve worked in a client-facing technology support/operational solutions role
  • You’ve collaborated with business, IT and marketing stakeholders
  • You have experience with tools such as Braze, Adobe Marketo Engage, Adobe Journey Optimizer, Mixpanel, Segment, Amplitude, Branch, Airship, and mParticle

WillowTree helps clients leverage mobile technologies by guiding them from the initial strategy phase to the launch of mobile products. The company offers a comprehensive range of services including app development, web development, over-the-top (OTT) development, digital product strategy, design, growth, and voice technology. Their approach combines high-level strategic insights with practical considerations like build costs and timelines, ensuring that clients receive actionable recommendations. Unlike many competitors, WillowTree has a strong focus on both the strategic and execution aspects of mobile product development, allowing them to support clients through every stage of the process. The goal is to empower clients, including major companies like 21st Century Fox and PepsiCo, to successfully navigate the mobile landscape and achieve their business objectives.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Charlottesville, Virginia

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for mobile-first strategies boosts WillowTree's app development services.
  • Expansion in IoT market offers opportunities for connected device solutions.
  • Rising focus on UX design enhances customer satisfaction and retention.

What critics are saying

  • Increased competition in digital consultancy may dilute WillowTree's market share.
  • Integration challenges with acquisitions like PoaTek and Maark LLC could cause inefficiencies.
  • Reliance on OpenAI's ChatGPT poses risks if licensing or technology changes.

What makes WillowTree unique

  • WillowTree integrates enterprise-grade functionality with top-tier consumer UX in mobile apps.
  • The company has a strong portfolio with Fortune 500 clients like GE and PepsiCo.
  • WillowTree is recognized for its expertise in conversational AI and voice technology integration.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Flexible Work Hours

Hybrid Work Options

Paid Vacation

Parental Leave

Employee Assistance Program (EAP)

Employee Share Purchase Plan