Client Strategy Partner - Finance

Client Strategy Partner, Finance

Location: Mail Metro Media Headquarters, Derry Street, HSK, London, W8 5HY
Position: Full Time/ Permanent/Hybrid – 4 days per week in the office

About the Role

As Client Strategy Partner, Finance at Mail Metro Media, you’ll drive commercial growth of the finance advertising category by building client and agency relationships, winning new business and growing existing accounts.

You’ll sell creative, multi-platform campaigns across Mail Metro Media full portfolio of tittles, spanning print, digital, social, video, content, data and partnerships. You will sit at the heart of the commercial team, tasked with moving beyond transactional selling to create sophisticated, multi-platform strategies and plans that solve business objectives for our key clients.

Reporting to the Client Strategy Lead, you’ll help grow the finance category by deepening client relationships, winning new advertisers, re-engaging lapsed clients and increasing client investment through insight-led solutions.

Main Responsibilities

• Build and grow relationships with finance clients, advertisers and media agencies, developing a strong understanding of their business objectives, marketing priorities and challenges.
• Drive revenue growth across existing accounts by identifying opportunities to increase investment, broaden product use and secure a place in clients’ annual marketing plans.
• Proactively identify, develop and convert new business opportunities, including new advertisers, lapsed clients and prospects across high-growth areas of financial services.
• Develop compelling, insight-led proposals and pitch responses that connect client objectives with the breadth of Mail Metro Media’s portfolio and commercial solutions.
• Sell across our full range of products and platforms, including print, digital, social, video, branded content, data, sponsorships and integrated partnerships.
• Use audience insight, market trends and research tools such as TGI, YouGov and PAMCo to shape relevant propositions and clearly articulate why our audiences and brands matter to clients.
• Build trusted relationships through regular client meetings, presentations, networking and industry events, representing Mail Metro Media confidently and professionally.
• Work collaboratively with agency teams and colleagues across creative, Ad Ops, product and other internal teams to ensure proposals are deliverable and campaigns are executed to a high standard.
• Maintain an accurate and proactive Salesforce pipeline, recording activity, tracking opportunities and capturing useful client feedback, competitor intelligence and product insights.
• Stay close to developments across the finance advertising market, agency landscape and relevant regulation, using those insights to identify opportunities and strengthen client conversations.

Person Specification

• 8+ years’ experience in a commercial, client-facing, advertising or media role, with a track record of developing client relationships and delivering revenue growth.
• A strong understanding of the UK media and advertising landscape, with established client and agency relationships; finance category experience and contacts would be an advantage.
• Commercially minded and proactive, with the confidence to identify opportunities, open doors and turn ideas into business.
• A consultative approach to selling: you’re curious about clients’ objectives and can build solutions that go beyond individual advertising placements.
• Confident developing and presenting proposals, responding to briefs and communicating ideas clearly to key clients and agencies.
• Collaborative and organised, able to work effectively with a range of internal teams and manage opportunities from initial conversation through to delivery.
• Comfortable using data, audience insight and market intelligence to strengthen proposals and support commercial decisions.
• A strong communicator who builds credibility, follows through on commitments and takes ownership of their client relationships and pipeline.

What Success Looks Like

• Growing revenue with the finance category
• Building strong, long-term relationships with clients and agencies.
• Increasing the breadth of products and platforms used by finance clients with a focus on digital
• Creating a healthy pipeline of qualified opportunities and converting them into revenue.
• Bringing forward relevant, insight-led ideas that help clients achieve their marketing objectives.
• Ability to deliver from pitch process to post campaign analysis

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Pension plan and life cover
• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
• Onsite gym, subsidised canteen and onsite nurse and GP clinics

Plus much more...

About Mail Metro Media
Mail Metro Media is the advertising home of some of the UK’s most engaged newsbrands: Daily Mail, The Mail on Sunday, MailOnline, Metro, The i Paper and New Scientist. The Mail Metro team provides a single point of contact across print, digital, audio, video and social, allowing agencies and advertisers easy access to the millions of consumers who engage with dmg media’s brands every day.
www.mailmetromedia.co.uk
 
Why work for Mail Metro Media?
Not only will you be a part of the biggest media organisation in the UK, but you’ll work somewhere that’s dedicated to people and culture. Our people are a top priority - whether that’s supporting mental health, being Disability Confident, accommodating parenthood, providing fitness classes, driving diversity and inclusion, flexibility, or anything else, it matters to us.

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.