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Lokal App

Lokal App

Hyperlocal vernacular content platform

Meta Ads Video Editor Kannada

Full-Time
No salary listed
Junior, Mid
Remote in India
Remote

About the job

Requirements
  • One to four years of experience in video editing for social media or digital content.
  • Proficiency in editing software such as Adobe Premiere Pro, After Effects, Final Cut Pro, or similar tools.
  • A strong portfolio of short-form content, including reels, advertisements, and promotional videos.
  • A good understanding of social platform algorithms and engagement tactics.
  • Strong storytelling instincts, visual creativity, and sound design skills.
  • Language proficiency in Kannada and English.
  • Ability to edit in Kannada with cultural sensitivity, linguistic accuracy, and linguistic command.
  • Ability to work effectively in a fast-paced, collaborative environment with tight deadlines.
Responsibilities
  • Edit short-form and mid-length videos, including reels, social media advertisements, promotional videos, and content explainers.
  • Implement engaging hooks, dynamic pacing, and a strong narrative rhythm to maximize viewer retention.
  • Tailor editing styles to platform-specific behaviors, such as fast cuts for Instagram and scroll-stopping openers for YouTube Shorts.
  • Enhance video quality through color grading, text animations, transitions, and immersive sound design.
  • Collaborate with writers, designers, and creative leads to bring scripts and visual concepts to life.
  • Stay updated on current editing trends, meme formats, cultural references, and audio trends to keep content fresh and relatable.
  • Analyze ad performance metrics and apply the learnings to improve edits for better click-through and completion rates.
  • Edit videos in Kannada while ensuring linguistic accuracy, cultural relevance, and strong storytelling for the target audience.

About the company

Lokal App is a hyperlocal platform delivering district-level content in vernacular languages for non-English speaking users in India’s Tier 2 and 3 towns, with local news, classifieds, jobs, real estate, matrimonial ads, price data, and government schemes. It works by aggregating content from local users and stringers, plus an in-app training program that allows residents to become contributors and earn money as digital reporters. Revenue comes from content-led digital marketing, local classifieds, and service fees, mirroring a newspaper’s income streams in a digital form. Its focus on vernacular, district-level information and a formal contributor network sets it apart from urban, English-dominated platforms, aiming to connect rural markets with brands and services while empowering local participants.

Company Size

1,001-5,000

Company Stage

Series B

Total Funding

$29.8M

Headquarters

Bengaluru, India

Founded

2018

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Simplify's Take

What believers are saying

  • November 2025 launches of Sahi Jobs and AgriLokal expand monetizable verticals.
  • Forbes India reported FY25 revenues of ₹67.4 crore, showing real business traction.
  • Job postings in 2026 indicate active hiring across engineering, product, and growth teams.

What critics are saying

  • Lokal's 40-app sprawl in 2025 dilutes focus and burns capital fast.
  • Revenue concentration in SMB advertising faces pressure if local demand softens in 2026.
  • If Sahi Jobs and AgriLokal fail, Lokal loses its diversification thesis and funding story.

What makes Lokal App unique

  • Lokal's vernacular district-level distribution targets non-English Tier 2 and Tier 3 India.
  • The company now spans news, jobs, classifieds, farming, and social apps across languages.
  • AI-driven moderation and verified marketplaces differentiate Lokal from generic regional content apps.

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Benefits

Training Programs

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

3%
YourStory
Apr 25th, 2023
The untapped potential of MSME insurance

Hyperlocal content platform Lokal has raised Rs 120 crore in Series B funding from new investors Global Brain and Sony Innovation Fund, with participation from India Quotient and other existing investors.

YourStory
Apr 25th, 2023
Lokal raises Rs 120 Cr in Series B from Global Brain, Sony Innovation Fund and others

Lokal, India's hyperlocal content, community, and classified platform, announced it has raised Rs 120 crore in Series B funding from new investors Global Brain and Sony Innovation Fund, with participation from India Quotient and other existing investors. The company will use the fresh funds to gr

YourStory
Mar 9th, 2022
[Product Roadmap] How Lokal Went From A Whatsapp Group To A Top Hyperlocal Content And Social Media App

Hyperlocal content and social media platform Lokal offers local news, classifieds, matrimony ads, and jobs in regional languages.

TechCrunch
Oct 21st, 2021
Lokal receives financing of $12M in round of financing

Indian hyperlocal social media platform Lokal has raised $12 million in a new round of financing led by Chinese internet conglomerate Tencent, according to a source familiar with the matter.