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Aritzia

Women's fashion retailer selling in-house brands

Digital Senior Analyst / Analyst - Email Marketing

Growth MarketingConfirmed live in the last 24 hours
Full-timeIn-person

About the Job

Requirements

  • Proven skills, education, and/or applicable certifications in direct-to-consumer marketing, specifically related to email marketing.
  • A commitment to learn and apply Aritzia's Values, Business and People Leadership principles.

Responsibilities

  • Define the strategic channel approach for Aritzia's portfolio of permission-based and addressable marketing channels, with a focus on email.
  • Identify, acquire, engage, and retain clients across lifecycle trigger and transactional campaigns.
  • Connect with clients through strategic segmentation, personalization, testing, channel enhancements, and innovation to improve overall performance.
  • Drive profitable traffic and revenue across the website, app, and retail through triggered and transactional emails.
  • Engender long-term loyalty and retention through churn mitigation and reactivation journeys.
  • Ensure accordance with business and regulatory standards.
  • Analyze and report on email marketing performance, surface actionable insights, and leverage testing to continuously optimize traffic, revenue, and loyalty.
  • Assist with channel budgeting, forecasting, and investment strategies.

About the Company

Aritzia

Women's fashion retailer selling in-house brands

Aritzia designs and sells women's clothing and accessories through physical stores and aritzia.com, primarily in North America with growing online reach. It uses multiple in-house brands, such as Tna, Babaton, and Denim Forum, and offers items like sweatpants, denim, jackets, dresses, and more, with online features like personalized recommendations and exclusive collections. The company differentiates itself through its multi-brand approach, focus on high-quality, trend-aware apparel, and active customer engagement via loyalty programs and the Aritzia Research Community. Its goal is to expand its North American footprint and extend its online presence globally while maintaining brand loyalty and delivering consistent fashion-forward products.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Vancouver, Canada
Founded
1984

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