Full-Time

Sr Data Analyst

Confirmed live in the last 24 hours

Crossmedia

Crossmedia

201-500 employees

Compensation Overview

$75k - $95kAnnually

Mid, Senior

Remote in USA

Remote but seeking a candidate with proximity to the Los Angeles area for occasional team meetings.

Category
Data Analysis
Data & Analytics
Required Skills
Python
R
SQL
Data Analysis
Requirements
  • 2-3 years of experience in the marketing analytics space.
  • Experience creating data visualizations and dashboards to support media investment decision making
  • Past use of common media research tools: YouGov, MRI-Simmons, Scarborough, GWI (Global Web Index), Vivvix, Pathmatics, or Nielsen Media Impact
  • Hands on experience with media measurement approaches including marketing mix modelling (MMM), multi-touch attribution (MTA), experimentation, or brand lift studies.
  • Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting)
  • Familiarity with programming languages is a plus (R, Python, dbt, SQL)
Responsibilities
  • Transform raw data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver your message.
  • Translate clients’ business questions into an actionable measurement frameworks.
  • Generate quantitative and qualitative consumer and market research including: Demographic, psychographic, and behavioral customer profiling; Media channel coverage, penetration, receptivity; Brand health deep dives; Competitive analysis
  • Help media team understand historical media performance, optimal media budget, and allocate budget across multiple media channels

Company Size

201-500

Company Stage

Acquired

Total Funding

N/A

Headquarters

New York City, New York

Founded

2000

Simplify Jobs

Simplify's Take

What believers are saying

  • Programmatic advertising optimizes ad spend and targets audiences precisely.
  • Omnichannel marketing strategies drive cohesive campaigns across multiple platforms.
  • Sustainability in advertising attracts eco-conscious brands to Crossmedia.

What critics are saying

  • Potential talent retention issues could disrupt global expansion efforts.
  • Increased competition from larger agencies may impact Crossmedia's market share.
  • Rapid technological changes may outpace Crossmedia's current technology adoption.

What makes Crossmedia unique

  • Crossmedia's leadership includes experienced executives like Kamran Asghar and Jess Lewis.
  • The company focuses on data-driven marketing strategies for personalized campaigns.
  • Crossmedia integrates AI in media planning to enhance campaign efficiency.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Paid Sabbatical

Health Insurance

Mental Health Support

401(k) Company Match

Generous paid parental leave policy

Life milestone recognition & support

Phone/Internet Stipend

Student Loan Assistance

Tuition Reimbursement

Professional Development Budget

Learning & Development and training programs

Company News

CityBiz
Feb 18th, 2025
Crossmedia Appoints Kamran Asghar as Global CEO

Crossmedia appoints Kamran Asghar as Global CEO.

Siam News
Feb 18th, 2025
Crossmedia strengthens global media offering under unified leadership with Kamran Asghar as Global CEO

Recent significant leadership hires include Jess Lewis, who joined the company last year, from Dentsu, as Global Chief Technology Officer to lead technology innovation and a unified global operating standard.

Adweek
Jan 12th, 2023
Thomas Lee Named CFO of Crossmedia to Help Lead Growth

Independent media agency Crossmedia has hired Thomas Lee as its new chief financial officer to help lead expansion efforts of its services and international presence.