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Marriott International

Manages and franchises hotels around the world

Senior Manager, Growth Marketing - Boutiques

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBethesda, MD, USA$48.26 - $69.23 /hrIn-person

About the Job

Requirements

  • A four-year degree from an accredited university is required.
  • At least five years of relevant professional experience in e-commerce marketing is required.
  • Demonstrable experience across multiple marketing channels, including paid search, affiliate marketing, strategic partnerships, email or SMS, and social media, is required.
  • Experience developing and executing a marketing calendar, including gaining alignment and allocating resources, is required.

Responsibilities

  • Develop and implement a comprehensive paid media and customer acquisition strategy.
  • Launch and optimize priority paid media and affiliate marketing initiatives to drive measurable growth.
  • Review agency strategies, campaign plans, media recommendations, and creative briefs to meet business objectives.
  • Establish an agency operating model, performance scorecards, and governance process.
  • Build executive reporting dashboards and a performance measurement framework.
  • Coordinate cross-functional troubleshooting and root cause analysis for marketing technology issues, ensuring timely communication and resolution.
  • Develop a testing roadmap and optimization plan that improves acquisition efficiency and return on investment.
  • Lead partnerships with internal or external teams that deliver customer growth.
  • Deliver a documented growth marketing playbook, including recommendations and processes to support long-term scalability.
  • Evaluate new marketing channels, technologies, partnerships, and acquisition opportunities.
  • Partner with Marketing, Merchandising, Analytics, and Technology teams to align priorities.
  • Contribute across marketing initiatives as needed, supporting the development and execution of strategies that drive business results.

Desired Qualifications

  • A proven track record leading marketing for a home furnishings or gift industry is preferred.
  • Experience building organizational competencies and best practices in the paid media function in a start-up or high-growth e-commerce business.
  • Accountability for managing return on ad spend and marketing budgets.

About the Company

Marriott International

Manages and franchises hotels around the world

Marriott International manages and franchises hotels and resorts for leisure and business travelers, with brands spanning luxury stays, select-service hotels and extended visits. Its portfolio includes The Ritz-Carlton, Sheraton and Courtyard, giving hotel owners different formats for serving guests. Most properties belong to third-party owners: Marriott earns management fees tied to hotel revenue and profit, or franchise royalties for use of its brands and systems, while owning or leasing a small share itself. The company also licenses its names for branded residences and vacation ownership properties. With operating roots dating to 1927, Marriott is headquartered in Bethesda, Maryland.

Company size
10,001+
Company stage
IPO
Headquarters
Bethesda, MD
Founded
1927

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