Associate Social & Web Manager

Location: Japan 
Type: 12-month fixed-term contract (renewable), with possibility of conversion to full-time permanent role

The Role

This contract role owns Nex's social media and web content. On social, you'll plan content, manage external agencies, and act as the frontline voice of the brand, engaging parents every day and growing our community for the Japanese market. On web, you'll localize our blog into Japanese and keep site information up to date for the Japanese market, and eventually Korean market as well. During game launches, IP partnerships and brand collaborations, you'll balance product education, partner messaging and brand voice to keep the experience clear and cohesive.

This is a foundational hire as Nex brings social in-house. You'll help shape how we engage families, support our biggest launches, and build an audience that grows with us. There is room for the role to evolve as the team scales.

What You Will Do

Social Media (TikTok / X / Instagram / Facebook/ YouTube and more)

• Content Planning & Agency Management
  • Build the content strategy and monthly calendar for each channel, and manage scheduling and publishing
  • Develop platform-specific ideas (short-form video, long-form video, posts, threads) and review content before it goes live
  • Manage creative and social agencies: write briefs, run timelines, review and approve deliverables, and manage estimates and budgets
  • Identify timely cultural moments and trend opportunities
• Social Engagement Across All Channels
  • Monitor conversations daily across Instagram, TikTok, Facebook, Threads, YouTube, X, and emerging platforms, and respond to comments and DMs in a relatable, social-first, on-brand voice
  • Escalate customer service and product issues to CX
  • Spot brand love moments and amplify them naturally
  • Support inbound message spikes during launches, holidays, shipping delays and other high-volume moments
  • Lead first response during negative spikes and escalate internally
• Engagement Execution & Optimization
  • Partner with the Social Lead to grow replies, saves, shares and positive sentiment
  • Support social listening and surface actionable insights to the team
  • Analyze channel performance and deliver monthly reports with recommendations
• UGC Curation & Community-to-Content Bridge
  • Identify and curate high-quality UGC across channels, and brief UGC needs for campaigns
  • Work with the brand community team to source customer stories, and connect social strategy with our Facebook and Circle communities
• Launches, Partnerships & Cross-Functional Collaboration
  • Balance product education, partner messaging and brand voice across game launches, IP partnerships and brand collaborations
  • Partner with brand marketing, paid, publishing and community teams

Web (Blog & Site Content)

• Run regular audits of product information, pricing and FAQs on the site, and request updates to keep them current
• Submit update requests to the web team and engineers, and track them through to release
• Localize English blog posts into Japanese: manage translation and localization timelines and quality, and manage translators or vendors as needed
• Adapt messaging and examples for the Japanese market, and maintain a Japanese glossary
• Make simple updates in the CMS and QA content before publishing
• Publish posts with basic SEO in mind (titles, meta descriptions, keywords)

Cross-Channel

• Plan content that connects social and the blog (e.g., social posts timed to new articles)

Required Qualifications

• 3–5 years of experience in social media, community management or engagement roles
• Experience managing community engagement across multiple platforms
• Strong understanding of modern parent and family audiences
• Demonstrated ability to drive engagement, sentiment and conversation growth
• Experience directing external agencies or production partners (briefs, timelines, quality control)
• Native-level Japanese writing and editing skills, with strong brand judgment
• Business-level English (reading English articles, written and verbal communication with global teams)
• Experience working with web teams and engineers to scope requests and see them through to release
• Experience escalating CX and product issues appropriately
• Experience with social listening and management tools (e.g., Sprout Social) and platform analytics
• Ability to manage multiple priorities in a fast-paced environment
• Self-starter who takes initiative and spots opportunities proactively

Preferred Qualifications

• Experience with family-oriented, kids or parenting brands
• Background in consumer tech, gaming or lifestyle
• Experience supporting product launches, partnerships or IP-driven campaigns
• Experience supporting engagement during high-volume moments (PR, launches, TikTok Shop spikes)
• Familiarity with short-form video and TikTok-native formats
• Experience managing English-to-Japanese localization or reviewing translation quality
• CMS experience
• Basic SEO knowledge and experience with analytics tools such as GA4
• Experience collaborating cross-functionally in remote teams

What Sets You Apart

• Deep understanding of how families and parents behave on social: what they save, share, DM and tag
• You go beyond reactive engagement and proactively create engagement opportunities
• You balance warmth, playfulness and professionalism in brand voice
• You recognize brand love moments and amplify them naturally
• You see engagement as a growth driver, not a vanity metric
• You care about building a community, not just managing comments