Full-Time
Strategy Manager
Multiple Teams
Posted on 11/1/2025
Puma
10,001+ employees
Global sportswear brand of athletic footwear
Compensation Overview
$67.6k - $91.9k/yr
Boston, MA, USA
In Person
 Business & Strategy (3) |
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- 4–6 years of experience in business development, merchandising, category management, or strategy ideally within footwear, apparel, or consumer goods
- Deep understanding of the North American retail and consumer landscape
- Proven experience working in cross-functional teams across sales, marketing, and merchandising
- Strong analytical mindset; able to derive insights from complex data sets with consumer and market insights at the core
- Excellent communication, presentation, and stakeholder management skills with the ability to navigate ambiguity
- Highly organized and able to manage multiple projects and seasonal timelines simultaneously
- Ability to react with appropriate levels of urgency to situations and events that require quick response or turnaround
- Able to maintain a high level of integrity and discretion in handling confidential information
- Thrives in a team environment and proactive collaboration with a strong sense of self and a growth mindset
- Passion for sport, culture, and innovation
- Support the development of the strategic roadmap, offsites, planning calendar and regional communications
- Support in the creation and execution of departmental and company-wide presentations and town halls
- Support in the creation of content as needed for senior level meetings, workshops and 2 annual leadership strategic planning workshops
- Support the cascading multi-annual Goal Setting (OSAM: objectives-strategies-actions-measure) process that support short/mid/long-term strategies cross-functionally
- Actively drive special projects as assigned.
- Support the Senior Leadership Team as needed
- Identify and evaluate new business opportunities across product categories, channels, and consumer segments
- Analyze market trends, competitor performance, and sales data to inform future growth strategies
- Support strategic initiatives including expansion into new accounts, geographic regions, product categories or consumer verticals
- For such strategic initiatives, drive collaboration across Sales, Merchandising, Marketing, and Product teams to ensure cohesive deliverables across the seasonal GTM calendars to ensure alignment and storytelling excellence (MRM, PCR, Account Previews, Line Freeze, Sales Meeting, Final Sell-In, In-market activations and Product sell-thru)
- Support brand and channel marketing teams to align strategic priorities, consumer targets, and campaign needs. Help inform retail marketing plans and activations with account-specific and regional insights.
- Track readiness and executional health of cross-functional deliverables across the seasonal planning cycle
- Track business performance reporting and insights to help evaluate sell-in and sell-through trends
- Develop account-specific and category-specific business plans with actionable recommendations
- Monitor KPIs and track performance against seasonal goals and strategic targets against financial models
- PowerPoint and other presentation software expert highly desired
Puma designs and sells athletic footwear, apparel, and accessories for sports and lifestyle. It operates a global supply chain and sells through wholesale, retail, and direct-to-consumer channels. It differentiates itself with high-profile athlete endorsements, team partnerships, and limited-edition lifestyle drops, plus a focus on sustainability. Its goal is to be a leading global sportswear brand that blends performance with everyday style.
Company Size
10,001+
Company Stage
IPO
Headquarters
Herzogenaurach, Germany
Founded
1948
Simplify's Take
What believers are saying
- Anta Sports acquires 29% stake for €1.5B by end-2026, injecting capital.
- Direct-to-consumer sales grew 3.8% to 28.3% of Q1 2026 revenue.
- Asia-Pacific sales rose 7.9% in Q1 2026, Greater China up 9%.
What critics are saying
- Anta’s 29% stake triggers control battles with Frasers, paralyzing decisions by Q4 2026.
- EMEA sales collapsed 10.4% in Q1 2026 from Middle East conflict, persisting through 2027.
- Net debt hits €1.3B with negative €201M cash flow, risking covenant breach end-2026.
What makes Puma unique
- PUMA founded 1948 by Rudolf Dassler, third-largest sportswear manufacturer globally.
- Iconic cat logo and Formstrip distinguish performance products in football, running, training.
- Sportlifestyle fusion targets athletes and trend-conscious consumers via designer collaborations.
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Benefits
Health Insurance
401(k) Company Match
Paid Vacation
Flexible Work Hours
Company News
EXEC: Puma SE names former Hugo boss CEO as chief financial officer. April 30, 2026 The Puma SE Supervisory Board has appointed Mark Langer as the new chief financial officer (CFO) and member of the Management Board, commencing May 1, 2026. He will be responsible for finance, tax, legal, investor relations and internal audit. Langer succeeds Markus Neubrand, who has reportedly mutually agreed with Puma that he will step down as CFO on April 30, 2026, and will leave the company on September 30, 2026. "I very much look forward to working with Mark, as he combines deep financial and capital market expertise with proven leadership as well as advisory experience across renowned consumer brands," said Puma CEO Arthur Hoeld. "His track record of delivering results and navigating through complex business environments will be key in achieving our goal to return to profitable growth. At the same time, I want to express our gratitude for Markus's leadership and dedication during a pivotal period for the company - from supporting our strategic transformation to securing critical financing. His commitment to the brand and to the Puma team has helped position us for long-term success. We wish him every success in his future endeavours." Mark Langer reportedly brings more than 25 years of international leadership experience in finance, strategy and general management, with a strong track record in driving performance and shaping global consumer brands in publicly listed environments. Most recently, he served as CFO and member of the Managing Board at Douglas AG, where he led key transformation initiatives across the finance function to drive profitable growth. Previously, he spent over 17 years at Hugo BossAG serving as CEO from 2016 to 2020 and as CFO from 2010 to 2017, where he delivered sustainable revenue and earnings growth. He began his career at McKinsey & Company and Procter & Gamble. "I am convinced that with Mark, we have found a respected and highly regarded finance leader who will help Puma deliver its financial ambitions and further reinforce investor confidence," adds Héloïse Temple-Boyer, chair of Puma's Supervisory Board. "On behalf of the Supervisory Board, we thank Markus for his dedication and his contribution to the company and wish him all the best for the future." Effective May 1, 2026, Puma's Management Board will consist of Arthur Hoeld (CEO), Mark Langer (CFO), Maria Valdes (chief brand officer), Matthias Baeumer (chief commercial officer) and Andreas Hubert (chief operating officer). Images courtesy Puma SE
EXEC: Puma SE appoints new SVP for creative direction. April 13, 2026 Puma SE has appointed James Carnes as its new SVP for creative direction, effective immediately. In this newly created role, Carnes is expected to directly oversee creative direction, innovation and product, reporting to Chief Brand Officer (CBO) Maria Valdes. "With more than two decades of experience in the sports industry, James brings a unique combination of skills, which will help Pumause's creative direction as an important strategic lever to establish itself as a Top 3 global sports brand," the company said in a media release. "James is a very highly regarded leader in our industry, and he has been instrumental in shaping some of the most influential performance and lifestyle products, labels, and platforms, " said Maria Valdes. "With a strong background in industrial design and a deep understanding of both athletes and consumers, he will play an important role in getting our customers and consumers excited about Puma once again." Puma said that, until 2021, Carnes held several leadership roles in design, creative direction and strategy over a 19-plus-year career at Adidas, with roles located in both Herzogenaurach and Portland, OR. Most recently, he reportedly worked as an independent consultant and investor in the wider industry. At Puma, Carnes is expected to align creative direction with the company's overall strategy, set the seasonal direction for the business units, and create a long-term look and feel for the brand across consumer touchpoints. "Creative direction is about more than seasonal trends and colors," offered Carnes. "It is about defining how Puma holistically presents itself in the market, harnessing the company's portfolio of world-class innovation, and deeply connecting with consumers. We have the amazing opportunity to modernize the image and style of one of the most iconic sports brands in the world, and I look forward to leading our teams and collaborating with my colleagues to make this happen." Images courtesy Puma SE
PUMA x Pokémon venture "Into Another World" with a Sun and Moonlight Pokémon themed collab. Fanboy SEO April 10, 2026 4 minutes read PUMA teamed up with Pokémon to celebrate 30 years of the globally iconic franchise. PUMA and Pokémon invite fans to venture "Into Another World" by capturing the essence of a day-to-night lifestyle and fusing performance gear with pop culture, empowering fans to wear their Pokémon pride with a premium streetwear edge. Originally introduced in 1996, the beloved world of Pokémon comes to life through the new PUMA x Pokémon collection of adult and kids' designs, bridging PUMA's sportswear legacy and modern street culture with the colorful and fun designs of the world of Pokémon. The collection mirrors the contrast between the Sun Pokémon Espeon and the Moonlight Pokémon Umbreon, and features a playful nod to beloved Pokémon, Pikachu and Mimikyu. Choose Your Partner in Footwear PUMA reworked the Mostro and Fade Nitro to create four Pokémon-inspired silhouettes for the collection. Trainers can catch the dark, stealthy Fade Nitro Umbreon in PUMA Black and Energizing Yellow for PHP 8,800. For an electrifying boost, the Fade Nitro Pikachu charges up the streets in a matching Energizing Yellow and PUMA Black combo, also priced at PHP 8,800. The Inverse Mimikyu, priced at PHP 8,500, channels the elusive Ghost/Fairy-type's disguise with an Alpine Snow and PUMA Black contrast. Fans can also harness the psychic daylight energy of the Mostro Espeon in a sleek Pink and PUMA Black colorway. Each pair levels up any wardrobe rotation with custom hangtags and subtle, expressive detailing. The collaboration also brings high-voltage energy to the basketball court with the pinnacle of performance All-Pro NITRO(TM) 2 Pikachu that comes in a unique Sun Ray Yellow and Red Glamour colorway for PHP 7,900. To complete the gym-battle-ready look, the Hoops line introduces a series of heavy-hitting graphic tees for PHP 2,900 each. Players can rep their favorites with Squirtle in Team Light Blue, Shiny Mew in Posie Pink, and Pikachu in PUMA Black. Evolve Your Everyday Wardrobe Relaxed everyday silhouettes are reimagined for the modern Pokémon Trainer with a full lineup of versatile colorways. The clean Relaxed Graphic Tees are available in four essential colors: PUMA Black, PUMA White, Pearl Pink, and Alpine Snow for PHP 2,400. Trainers can perfectly pair these with the Relaxed 7" TR Shorts, available in Strong Gray and Alpine Snow for PHP 3,200. For a sleek, sport-driven style, the PUMA x Pokémon collection introduces the matching Strong Gray PUMATECH-X Track Jacket and the Relaxed Track Pants at PHP 5,400 each. Fans looking for a bolder statement can grab the Oversized Jerseys for PHP 4,400. Available in Pearl Pink or PUMA Black, these pieces feature uniform-inspired numbers that nod to the psychic and dark energies of Espeon and Umbreon. Functional accessories in the collection include the heavy-duty 28L PUMA x Pokémon Backpack in a dual-tone PUMA Black and Strong Gray colorway, both available for PHP 4,400, providing the perfect storage for any daily journey. The drop also extends the adventure to younger fans with a dedicated kids' apparel line that mirrors the adult styles. Junior Trainers can gear up with scaled-down Graphic Tees in PUMA Black, PUMA White, and Pearl Pink for PHP 1,200 and complete their look with the Strong Gray TR Shorts for PHP 2,200, and a matching Oversized Jersey in PUMA Black or Pearl Pink for PHP 2,200. The collaboration between PUMA and Pokémon is an invitation for fans of all generations to celebrate the adventure together. Offered in full family sizing, the PUMA x Pokémon collection is now available at PUMA.com, select PUMA flagship stores, and official PUMA retailers across the Philippines. Visit PUMA Philippines' official website and social media pages on Facebook, Instagram, and TikTok to get the latest updates. Administrator Your email address will not be published. Required fields are marked *
PUMA India launches RCB broadcast channel featuring Virat Kohli, Phil Salt and Venkatesh Iyer. PUMA India has launched a new broadcast channel offering fans exclusive behind-the-scenes access to Royal Challengers Bengaluru players. The first video features Virat Kohli, Phil Salt and Venkatesh Iyer sharing candid moments and light-hearted conversations. Published Date - 28 March 2026, 10:48 AM Hyderabad: Sports brand and Royal Challengers Bengaluru (RCB) sponsor, PUMA India, is redefining fan engagement by offering unprecedented access to the team through its newly launched broadcast channel. Geographic Reference \By In the first video drop featuring star players like Virat Kohli, Phil Salt, and Venkatesh Iyer, the candid content gave fans a rare glimpse into unfiltered conversations, moments, and the personalities behind the performance. - Advertisement - En Are Jeans Too Tight Or Too... In the video, Virat Kohli finally clears the air on his viral new haircut, candidly revealing that the AI theory surfaced only after the chop, not before. However, the real scene-stealer is RCB's opening batter. Phil Salt had everyone laughing when asked, "If you are Salt, then who is your sugar?" - his cheeky, no-filter response pointing straight to skipper Rajat Patidar. * Follow Us: Discover more Telangana news subscription News headline analysis Air India news
Puma unveils fanwear for Basketball Africa League. Cape Town, March 2026 - PUMA, the official outfitter of The Basketball Africa League (BAL), today unveiled its debut fanwear collection for the season which tips off on Friday, 27 March at the SunBet Arena in Pretoria. The fanwear, which reflects the energy, diversity and creativity of African basketball culture, includes jerseys (R799), tees (R599), hoodies (R1299), a cap (R399) and a gym sack (R299). Available from March 25 at PUMA.com, selected PUMA retail stores, BAL arenas, the NBA store and BALStore.NBA.com. Besides fanwear, the partnership sees PUMA supply all official BAL team and referee apparel, including game uniforms, warm-up gear, practice wear, accessories, and branded tops for participants in the league's social impact and player programming. Tickets for the Kalahari Conference group phase are on sale at Ticketmaster.za. About PUMA PUMA is one of the world's leading sports brands, designing, developing, and selling footwear, apparel and accessories. Founded in 1948, PUMA helps the world's best athletes and teams perform at their best with its innovative products. Known for its iconic cat logo and the Formstrip, the company offers performance products in categories such as Football, Running and Training. Its Sportstyle collections are rooted in sports and inspire consumers by celebrating sports culture. With its long history and strong heritage, PUMA is proud of having one of the strongest archives in the industry, with many iconic products such as the Suede and the Speedcat. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in over 120 countries, employs more than 20,000 people and is headquartered in Herzogenaurach/Germany. For more information, please visit https://about.puma.com.