Marketing Generalist & Management·Updated on Nov 14·
Full-timeAccra, GhanaNo salary listedIn-person
About the Job
Requirements
A Bachelor's degree in Marketing or Hospitality Management is required.
Three years of experience in a media agency is required.
Knowledge of marketing basics and technical terms is required.
Knowledge of graphic and print technical terms is required.
Copywriting skills are required.
Data analysis skills are required.
Excellent Microsoft Office skills are required.
Strong oral and written skills are required.
Search Engine Optimization (SEO) and Search Engine Marketing skills are required.
Content creation, social media, and digital marketing skills are required.
Responsibilities
Provide administrative and secretarial support for the marketing office.
Coordinate and arrange appointments and schedules.
Maintain the filing system.
Handle phone calls.
Handle daily correspondence and financial documents, including purchase orders and expense claims.
Handle agency and vendor invoices and act as the point of contact for billing matters.
Assist the Director of Sales & Marketing in creating and implementing marketing activities, including creating and printing collateral, promotions and packages, advertising, market analysis, and photo shoots.
Maintain hotel listings in online and offline media.
Handle site inspections.
Plan, coordinate, and implement direct marketing activities, both online and offline.
Maintain the guest database for mailings.
Liaise with the Food & Beverage department to promote its outlets.
Assist in creating the media and marketing plan.
Conduct regular competition checks and benchmarking.
Create office presentations.
Create, coordinate, and maintain giveaways and collateral.
Upload and maintain picture storage and distribution systems, including Picture Park and VFMLeonardo.
Provide website content and images in accordance with Corporate Identity.
Ensure that content and photography on third-party websites are maintained.
Ensure compliance with Corporate Identity guidelines.
Maintain updates to corporate marketing guidelines and inform colleagues.
Attend marketing-related meetings.
Support development of the hotel marketing budget and periodically update budget figures.
Communicate and coordinate with internal departments, especially Sales, Public Relations, and Web, as well as creative agencies and suppliers.
Stay updated on hotel developments, including activities, promotions, and rates.
Desired Qualifications
Experience with creative programs such as Photoshop and InDesign is a plus.
The overall scope of the Marketing Executive is to assist the Director of Sales & Marketing to position and promote Kempinski Hotel Gold Coast City and its outlets as the market leader through Marketing activities as well as to ensure compliance with the brand Kempinski.
Provide administrative/secretarial support for the marketing office.
Coordinate and arrange appointments and schedules.
Maintain filing system.
Handle phone calls.
Handle daily correspondence/financial documents such as purchase order, expense claims, etc.
Handle all agencies/vendors invoices and act as point of contact for billing matters.
Assist Director of Sales & Marketing in creating and implementing all Marketing activities, including but not limited to:
Creation and print of collateral
Promotions and packages
Advertising
Market analysis
Photo-shootings
Maintain hotel listings in online and offline media.
Handle site inspection.
Plan, coordinate and implement direct marketing, both on- and offline.
Maintain guest database for mailings.
Liaise with F&B department to promote F&B outlets.
Assist in the creation of the media and marketing plan.
Conduct competition checks and benchmarking on a regular basis.
Create office presentations.
Create, coordinate and maintain give-aways and collateral.
Upload and maintain picture storage and distribution systems (Picture Park & VFMLeonardo).
Provide content and images for websites according to Corporate Identity.
Ensure content and photography of 3rd party websites is maintained.
Ensure compliance with Corporate Identity guidelines.
Maintain updates of corporate marketing guidelines and inform colleagues.
Attend marketing relevant meetings.
Play support role in developing hotel Marketing budget and update budget figures periodically.
Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
Keep themselves updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.
Bachelor's Degree in Marketing or Hospitality Management
3 years experience in a media agency
Knowledge of Marketing basics and technical terms
Knowledge of graphic and print technical terms
Copywriting skills
Data analysis skills
Excellent skills in Microsoft Office
Creative programmes such as photo-shop, InDesign, etc is a plus
Excellent oral and written skills
Search Engine Optimization (SEO) and Search Engine Marketing skills
Content creation, Social media, and digital marketing skills