Growth Marketing Manager

Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We are the #1 CX platform in the industry, trusted by over 15,000 merchants worldwide – from small independent shops to some of the largest ecommerce brands in the world.

We offer the most integrations of any tool on Shopify (100+) and the ability to get setup fast, without the need for complex onboarding. Gorgias offers its users a unified platform to manage every aspect of their customer support on every channel.

We can automate 60% of a brand’s support so that agents can focus on high-value conversations and driving sales. Plus, we offer purpose-built marketing tools to help merchants convert more shoppers into customers, driving GMV.

About the team

🤖 At Gorgias, the Demand Generation team is the tip of the spear of revenue generation. Our job is to maximize revenue by efficiently driving sales demos by running marketing experiments across multiple channels (email, ads, customer referral, direct mail), rapidly scaling the ones that work, and supporting other departments with growth expectations (sales, partnership, events, etc.)

The team itself is composed of two main squads:

• Marketing Intelligence is responsible for growth experiments ideation, campaign management, data analysis, and copy creation. You’ll work with Rory Conroy

• Marketing Operations is responsible for implementing, scaling, and maintaining automated acquisition systems, and turning your craziest ideas into a reality. including data extraction and transformation. You’ll work with Growth Engineer such as Guillaume Aubert, Victor Barre, Axel Ruiz and Data Analyst such as Gonçalo Jardim

About the role

📊 In this role, you’ll be responsible for hitting ambitious targets every month and driving pipeline by running growth experiments across marketing channels.

You’ll also play a key role in helping departments scale their acquisition. Collaborating with growth engineers, you’ll develop automated and scalable revenue operations processes.

What you’ll do

• Develop automated strategies for customer acquisition, partnering with operations, marketing, sales, and partnership to drive step-function changes in outcomes.

• Run experiments to convert leads - you will generate ideas, define targeting, write copy, and scale the winners. You’ll also iterate on the go-to-market strategy, then test and measure the impact of your changes, scaling the most effective improvements.

• Collaborate with stakeholders across the business to own and drive high-impact acquisition initiatives aligned with overall company strategies.

• Find new data sources that will improve our messaging, targeting, and/or campaign timing.

• Craft highly personalized email copies tailored to diverse audience segments, utilizing internal data points and the signal you’ve developed. Continuously A/B test these copies, considering their deployment to 1 million prospects per quarter.

• Analyze data to understand what’s working and what’s not - from reading through replies to writing SQL.

• Understand customer journeys - you can look at attribution and understand what interactions are meaningful in the customer journey to move people down the funnel.

Example of projects you’ll work on

• Boost our outbound email positive replies through A/B testing of current copies, building GPT prompts, collaborating with engineers to create new intent signals, and experimenting with best-in-class copywriting strategies.

• Oversee and enhance our referral campaigns by discovering inventive and personalized ways to reach out to customers (email, in-product, SMS, etc.), drawing on internal data like customers’ employment history or their LinkedIn connections.

• Create innovative win-back multi-touch campaigns spanning ads, SMS, email, direct mail, events, and more, to re-engage closed or lost deals and churned customers.

Our Current Tools / Data Stack includes:

• Data Transformation: dbt

• BI Tools: Periscope

• Data Activation: Hightouch, Segment, Zapier

• Outreaches and Initiatives: Instantly.ai, Lemlist, Customer.io

• CRM: Hubspot

Who you are

• 2+ years of experience doing both quantitative and qualitative work in a fast-paced environment, like founding a company or doing product/growth/engineering at a tech startup.

• Hackiness and product thinking. You’re able to balance shipping an MVP with building for scale.

• A hacker’s mentality with structured problem-solving skills. Revenue is your north star metric; you obsess over finding novel ways to drive revenue and eke out as much yield as possible from a given funnel.

• Eager to excel in the world of growth, willing to embrace challenging projects, and take ownership of business outcomes.

• Experience managing and executing complex projects cross-functionally across technical and business stakeholders.

• Ability to analyze data to drive business insights in SQL.

• Agility and speed. You’ll constantly try new growth ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them.

• Excellent written and verbal communication.

• You’re creative - you will think outside the box and build new approaches or ways of driving desired business outcomes. You’ll have the full support of a team.

• Competitive attitude: motivated by the idea of owning a number and winning.

• Proficient or strong interest in marketing automation, Python/Javascript, or web scraping is a plus

Company Perks and Benefits:

• 🏖️ 4-week vacation

• 🤕 Paid sick leave

• 🧸 Paid parental leave (16 weeks)

• 💻 MacBook Pro

• 🍽️ Personal credit card to buy lunches (you’ll have your own Gorgias credit card)

• 🏥 We provide private health insurance and retirement pension

• 💆🏻‍♀️ Get up to $900 CAD to set up your workstation at home (working from home should feel breezy)

• 📚 Get up to $2600 CAD of learning material per year (includes books, courses, training sessions that are easily identified and linked with your job scope. This also covers individual coaching!)

• 🥰 Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year, we organize offsite team retreats and company retreats!

More cool things to know about Gorgias... 😁

• Raised our Series C-2 for $29M in May 2024: Article Here ⬅️

• We went from 0 to 15,000+ merchants using our platform since 2016

• We have a 4.3 rating on Glassdoor & 4.7 Comparably culture score

• What our customers are saying: apps.shopify.com/helpdesk#reviews

• Other positions: gorgias.com/about-us/jobs

• Discover the Gorgias Platform

• Learn about our Compensation Policy

Diversity, Equity, and Inclusion at Gorgias

At Gorgias, we’re dedicated to creating a diverse, inclusive, and equitable workplace where everyone is valued. We provide equal opportunities without discrimination based on race, gender, age, disability, or any characteristic protected by law.

We also recognize that individuals from diverse backgrounds—especially women and underrepresented groups—may hesitate to apply if they don’t meet every requirement. If this role excites you and you’re eager to grow, we strongly encourage you to apply, even if you don’t check every box. You might bring something unique and valuable that we didn’t even know we needed.

If you need accommodations to participate in the application or interview process, perform essential job functions, or access other employment benefits, please contact us at [email protected]. Let’s grow together!